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- Research (4,363)
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- 19 Jul 2010
- Research & Ideas
How Mercadona Fixes Retail’s ’Last 10 Yards’ Problem
margins. Yet in the new case study "Mercadona," HBS assistant professor Zeynep Ton and research assistant Simon Harrow describe a Spanish supermarket chain that has done all this while achieving steady profits and double-digit...
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- 18 May 2021
- Book
Launching a Career in the COVID Economy? Here Are 5 Tips.
Right, a new book by HBS research associate Gorick Ng. Educated during the grip of the COVID-19 pandemic, the class of 2021 concludes an unusual academic experience only to face an unsteady global economy. Ng’s book sets out to help these...
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by Carolyn DiPaolo
- 28 Jul 2014
- Research & Ideas
Eyes Shut: The Consequences of Not Noticing
Editor's note: Behavioral economist Max H. Bazerman decided to pursue the subject of noticing after realizing that he wasn't very good at it himself. "The truth is that I was truly terrible at noticing," says Bazerman, the Jesse Isidor Straus Professor of...
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- 23 Dec 2002
- Research & Ideas
Partnering and the Balanced Scorecard
(see Figure 2-3) and several new internal business objectives. Mobil U.S. Marketing and Refining, like Rockwater, moved to a new "customer intimacy" strategy that would offer a superior buying experience for consumers. Mobil's...
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by Robert S. Kaplan & David P. Norton