Publications

14 Jun 2010
Research & Ideas

The Hard Work of Measuring Social Impact

he says. "And obviously there should be a method for periodically testing and critiquing that strategy, and modifying it if it's not working." Ebrahim is working on a series of case studies focused on nonprofit and public organizations... View Details

Keywords: by Julia Hanna

August 2015 (Revised May 2017)
Case

TSG Hoffenheim: Football in the Age of Analytics

By: Feng Zhu, Karim R. Lakhani, Sascha L. Schmidt and Kerry Herman

In 2015, Dietmar Hopp, owner of Germany's Bundesliga football team TSG Hoffenheim and co-founder of the global enterprise software company SAP, was considering how to ensure long-term sustainability and competitiveness for TSG Hoffenheim. While historically a small... View Details

Keywords: Information Technology; Measurement and Metrics; Sports; Sports Industry

We estimate a dynamic structural model of sales force response to a bonus based compensation plan. Substantively, the paper sheds insights on how different elements of the compensation plan enhance productivity. We find evidence that: (1) bonuses enhance productivity... View Details

20 Nov 2017
Research & Ideas

How Independent Bookstores Have Thrived in Spite of Amazon.com

Click HereIndependent bookstores provide a story of hope by focusing on core values that include community, curation, and convening. (Video by Amelia Kunhardt) When Amazon.com burst onto the nascent online retail scene in 1995, the future seemed bleak for... View Details

Keywords: by Carmen Nobel (with video by Amelia Kunhardt); Retail

December 1998 (Revised April 1999)
Case

Mind of the Market: The Tools of Cognitive Neuroscience, Primer Two

By: Gerald Zaltman and Kathryn A. Braun

Keywords: Marketing; Research; Cognition and Thinking

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Web

The Challenge of Color - The High Art of Photographic Advertising - Baker Library | Bloomberg Center

the rainbow. . . . Bath-tubs are both streamline and softly pink.” 12 Early market surveys, conducted by research pioneers like Daniel Starch, a Harvard Business School professor and author of The Principles... View Details

2023
Working Paper

The Complexity of Economic Decisions

By: Xavier Gabaix and Thomas Graeber

We propose a theory of the complexity of economic decisions. Leveraging a macroeconomic framework of production functions, we conceptualize the mind as a cognitive economy, where a task’s complexity is determined by its composition of cognitive operations. Complexity... View Details

Keywords: Decisions; Complexity; Perception; Consumer Behavior; Production

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November 2000 (Revised June 2001)
Case

Ventro: Builder of B2B Businesses

By: Lynda M. Applegate and Meredith Collura

Enables a thorough analysis of Ventro (formerly known as Chemdex), which builds and operates multiple B2B marketplace companies. Examines Ventro's business model and strategy as well as the company's operating, technical, and management expertise. Part of the... View Details

Keywords: Business Model; Entrepreneurship; Technological Innovation; Management; Business or Company Management; SWOT Analysis; Organizational Structure; Business Strategy; Information Technology Industry; Service Industry

June 2012
Class Lecture

Why You're Not Buying Venezuelan Chocolate: The Provenance Paradox

By: Rohit Deshpandé

A product's country of origin establishes its authenticity. This is the provenance paradox. Consumers associate certain geographies with the best products: French wine, Italian sports cars, Swiss watches. Competing products from other countries - especially developing... View Details

Keywords: Global Business; Branding; Strategic Planning; Strategic Positioning; Emergent Countries; Consumer Perception; Developing Markets; Brands and Branding; Geographic Location; Globalized Markets and Industries; Perception; Emerging Markets; Product Positioning; Global Strategy; Marketing Strategy; Food and Beverage Industry; Venezuela

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September 2019
Article

Technology Reemergence: Creating New Value for Old Technologies in Swiss Mechanical Watchmaking, 1970-2008

By: Ryan Raffaelli

In 1983, 14 years after the introduction of the battery-powered quartz watch, mechanical watches and the Swiss watchmakers who built them were predicted to be obsolete (Landes, 1983). Unexpectedly, however, by 2008 the Swiss mechanical watchmaking industry had... View Details

Keywords: Technology Reemergence; Technology Cycles; Cognition And Market Redefinition; Legacy Technology Trajectories; Information Technology; Demand and Consumers; Organizational Change and Adaptation; Identity; Change; Consumer Products Industry; Switzerland

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29 Mar 2018
Working Paper Summaries

Government Incentives and Financial Intermediaries: The Case of Chinese Sell-Side Analysts

Keywords: by Sheng Cao, Xianjie He, Charles C.Y. Wang, and Huifang Yin; Financial Services

October 2007
Article

The Influence of Financial Statement Recognition and Analyst Coverage on the Market's Valuation of R&D Capital

By: Michael D. Kimbrough

Statement of Financial Accounting Standards 141 (SFAS No. 141)'s requirement that an acquirer in a business combination estimate the fair value of the target's separately identifiable assets and liabilities (including research and development capital) provides a rare... View Details

Keywords: Information; Value Creation; Fair Value Accounting; Research and Development; Financial Statements; Capital

15 Dec 2021
Research & Ideas

The 10 Most Popular Articles of 2021

7. Commuting Hurts Productivity and Your Best Talent Suffers Most Companies that prize innovation should keep employees out of soul-crushing transit, even after the COVID-19 pandemic ends, suggests research... View Details

Keywords: by Danielle Kost

30 Apr 2001
Research & Ideas

Entering the Age of Alliances

positively by Visa cardholders became the basis for a cause-related marketing collaboration in which Visa donates to RIF a percentage of charges during certain periods when the reading program is promoted.... View Details

Keywords: by James Austin

01 Feb 2015
News

Has the death knell of active management been rung too soon?

March 2011
Case

MorphoSys AG: The Evolution of a Biotechnology Business Model

By: Gary P. Pisano, Ryan Johnson and Carin-Isabel Knoop

In the biotech world, the 18-year-old Munich-based company MorphoSys was a rarity: it was profitable. The company achieved this profitability not by developing and selling its own drugs, but by licensing access to its proprietary library of human antibodies. Recently,... View Details

Keywords: Business Model; Profit; Intellectual Property; Rights; Risk Management; Digital Platforms; Product Development; Business and Shareholder Relations; Vertical Integration; Biotechnology Industry; Munich