Publications

Publications

Filter Results: (760) Arrow Down
Filter Results: (760) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 21 of 760 Results →
  • 01 Dec 2003
  • News

Acing Reality

e26ab6ec3e322e740f082ee4c18d618b Reality television is not exactly the place you’d picture catching a glimpse of a former classmate, but those in the HBS Class of 1997 were treated to a reunion last summer when Willis C. (“Chip”) Arndt... View Details
Keywords: Broadcasting (except Internet); Information
  • 13 Nov 2020
  • News

New Virtual Classrooms Expand Digital Learning

Gifts to the HBS Fund support a wide range of people and programs like this. When HBS opened its first virtual classroom in 2014, the School had just started to experiment with online education. Located at Boston’s public television... View Details
  • October 2019 (Revised December 2019)
  • Case

Swizz Beatz

By: Boris Groysberg, Annelena Lobb and Sarah Mehta
This case explores the life and career of rapper and music producer Swizz Beatz. Set in 2019, it covers the evolution of Swizz’s musical career and his new venture into the commercial art market. View Details
Keywords: Entertainment; Music Entertainment; Television Entertainment; Entrepreneurship; Entertainment and Recreation Industry; Fine Arts Industry; Music Industry; United States
Related
  • July 2008 (Revised January 2010)
  • Case

PCCW now

By: Andrei Hagiu and Waishun Lo
In 2007, PCCW had to formulate a strategy for growth of its successful NOW TV platform and its quadruple play implementation outside of Hong Kong. Launched in September 2003 by PCCW (Hong Kong's largest telecommunications operator), NOW TV had swiftly become the... View Details
Keywords: Television Entertainment; Growth and Development Strategy; Multi-Sided Platforms; Technology Platform; Media and Broadcasting Industry; Telecommunications Industry; Hong Kong
Related
  • Fast Answer

IFC: LA/Hollywood

Where can I find entertainment & media industry/market analysis, company data and news? OVERVIEWS AND ANALYSIS IBISWorld
Research reports on a wide range of industries, including Cable Networks, Television Production, and... View Details

    Edward J. Noble

    Noble founded the entity that eventually became Life Savers Incorporated and grew it from a failing mint producer into a global business, with sales of $20 million in the mid-1950s. Noble also founded the American Broadcasting Company (ABC) and shepherded it to a... View Details
    Keywords: Food & Tobacco
    • 12 Oct 1999
    • Research & Ideas

    Media Metamorphosis: Advertising in the Technology Age

    permitted by the Telecommunications Act of 1996 is realigning media ownership. Among other changes, the Federal Communications Commission recently relaxed restrictions on ownership of multiple television stations in larger markets, paving... View Details
    Keywords: by Peter K. Jacobs; Advertising

      Desiderio A. Arnaz

      In 1951, Desi Arnaz and Lucille Ball first telecasted their situation comedy - “I Love Lucy,” which was an overnight sensation. Desilu Productions literally created the phenomenon of reruns. Selling the rerun rights of “I Love Lucy” to CBS, Arnaz purchased RKO studios.... View Details
      Keywords: Entertainment & Broadcast Media
      • 01 Sep 2004
      • News

      Joe Toplyn (MBA 1979)

      For over twenty years, Boston native Joe Toplyn has written and produced television comedy. His credits include Late Night with David Letterman, for which he won four Emmy Awards; The Tonight Show with Jay Leno; The Late Show with David... View Details
      Keywords: comedy writing; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Motion Picture and Sound Recording Industries; Information

        Hugh M. Hefner

        doing, he brought a sense of respectability to an otherwise disrespected industry. By the seventies, circulation of Playboy peaked at 7 million, and Hefner had added night clubs, a cable television channel, movies and record production to... View Details
        Keywords: Publishing & Print Media

          Adolph Zukor

          these investments, produced dozens of highly successful films. In 1949, Paramount was forced to divest itself of the theatre chain business, but an undaunted Zukor moved on to his next challenge, capitalizing on the growing television... View Details
          Keywords: Entertainment & Broadcast Media
          • 01 Jun 2007
          • News

          Uncorked

          “they needed a token broad” — with Scott Paper Company, where, among other things, she made an advertising breakthrough: getting an ad for sanitary napkins on television for the first time. Recalled McClelland, “We couldn’t run it before... View Details
          Keywords: sanitary napkins; Advertising, Public Relations, and Related Services; Professional Services

            Walter E. Disney

            Disney was a pioneer in the family entertainment business. From his ground-breaking introduction of the animated cartoon Steamboat Willie starring Mickey Mouse in 1928 to the launch of the first full-length animated film in 1937 (Snow White), Disney built a media... View Details
            Keywords: Entertainment & Broadcast Media
            • 25 Sep 2000
            • Research & Ideas

            Cyber-Marketing: Scouting the Digital Communications Frontier

            television brings people together and lets advertisers build giant brands and promote broad cultural trends, the Web segments the audience into small pockets of interest. Mass marketers have a whole new game to learn if they aspire to... View Details
            Keywords: by Peter K. Jacobs
            • 01 Feb 1998
            • News

            Kicking Off a Startup: Jennifer Rottenberg (MBA '96)

            secured and the league is fully capitalized, and with additional revenues derived from television contracts and ticket sales, the NSA, Rottenberg believes, will be on sound financial footing from the outset, unlike most fledgling leagues.... View Details
            Keywords: Nancy O. Perry

              Frank E. Gannett

              Gannett owned and operated daily newspapers in small-to-medium sized, one-newspaper towns, like Ithaca, Rochester, and Hartford. Gannett’s one-newspaper town strategy was extremely profitable. At the time of his death, Gannett’s communications empire included more than... View Details
              Keywords: Publishing & Print Media

                Alexander M. Poniatoff

                instrumentation recorder for storing large amounts of information on tape. In the fifties, Ampex created the first commercial video tape recorder which fundamentally changed the way television programs were staged and produced. View Details
                Keywords: Computers & Electronics

                  Frank Batten

                  a few years, it soon became a hallmark of cable television and grew in size and market reach as cable technology expanded nationally and internationally. View Details
                  Keywords: Publishing & Print Media

                    Christine A. Hefner

                    The daughter of Playboy founder Hugh M. Hefner, Christine was responsible for the elimination of the company’s massive debt and the dramatic restructuring of the organization. Hefner eliminated a number of money losing ventures and invested heavily in cable View Details
                    Keywords: Publishing & Print Media

                      William Guthy

                      Guthy was a pioneer in the use of Infomercials. He was the first to market Infomercials with a brand on the lower left corner of the television screen and he gained success by focusing on quality products and services. His branding and... View Details
                      Keywords: Retail