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Show Results For
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All HBS Web
(2,847)
- People (2)
- News (970)
- Research (1,481)
- Events (4)
- Multimedia (21)
- Faculty Publications (726)
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
empowered by giving them opportunities to share ideas, as Lay’s has done by asking its customers to vote on the chip flavor the brand should create next. “This is a new trend, and it provides great...
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- 10 Oct 2018
- Research & Ideas
The Legacy of Boaty McBoatface: Beware of Customers Who Vote
Brierley Professor of Business Administration. “But even when firms never guarantee that consumers will choose the winner, consumers infer an implicit contract and are upset when that contract is violated.” Norton and John examine the...
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- 20 May 2019
- Research & Ideas
Activist CEOs Are Rising Up—and Their Customers Are Listening
When former Starbucks CEO Howard Schultz announced earlier this year he was thinking about running for president of the United States, it wasn’t a new idea. Past CEOs seeking the White House have included Carly Fiorina, Ross Perot, Herman Cain, Steve Forbes, Mitt...
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by Michael Blanding
- 09 May 2000
- Research & Ideas
Stock Options Are Not All Created Equal
enable companies to carefully control the compensation of executives and the percentage of that compensation derived from option grants. Fixed value plans are therefore ideal for the many companies that set executive pay according to studies performed View Details
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by Brian Hall
- 30 Apr 2020
- Book
Fighting Climate Change Requires a New Capitalism
Rebecca Henderson spent her young adult years living two lives. At work, she preached the risks of resisting change to MBA students at the Massachusetts Institute of Technology, drawing on lessons she learned while watching factories close as a management consultant....
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- 05 Sep 2012
- What Do You Think?
Will Business Management Save US Health Care?
Summing Up What Role Will Management Play in Saving US Health Care? The verdict is in, according to respondents of this month's column: Problems confronting health care in the US are much larger and broader than those that can be solved View Details
- 14 Mar 2011
- Research & Ideas
Water, Electricity, and Transportation: Preparing for the Population Boom
By 2050, the Earth's population will likely exceed 9 billion people, up 30 percent from 6.9 billion today, according to projections from both the US Census Bureau and the United Nations. What's more, the population in the world's cities is expected to increase by 3...
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by Carmen Nobel
- 08 Mar 2021
- In Practice
COVID Killed the Traditional Workplace. What Should Companies Do Now?
A year ago, COVID-19 forced many companies to send employees home—often with a laptop and a prayer. Now, with COVID cases subsiding and vaccinations rising, the prospect of returning to old office routines appears more possible. But will employees want to flock back to...
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by Dina Gerdeman
- 06 Oct 2020
- Sharpening Your Skills
18 Tips Managers Can Use to Lead Through COVID's Rising Waters
Professor of Business Administration. Tip: Use COVID-19 as a time to reflect Make time for introspection. The coronavirus represents a historic inflection point that is likely to forever change us, as did the assassination of President View Details
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by Sean Silverthorne
- 07 Aug 2009
- What Do You Think?
Why Can’t Americans Get Health Care Right?
care providers such as doctors and hospitals placing profits before client needs (David Stahl, John Van Slyke, Roger Chen, Jan Fersing, Hugh Quick, among others); the agency problem separating payers such as individuals, businesses, and...
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- 25 Feb 2002
- Research & Ideas
The Country Effect: Does Location Matter?
collaborator John U. Farley have studied the impact of corporate culture and national culture on global marketing strategy. A few years ago they looked at the role played by these key organizational factors...
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by Sean Silverthorne
- 20 Jun 2016
- Research & Ideas
When Predicting Other People's Preferences, You're Probably Wrong
The Bachelor is a wildly popular reality dating game show on which 28 women compete for the hand of a single man. Along with flirting and fighting and engaging in feats of derring-do, many of the competitors spend ample time confessing insecurities to the camera....
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- 14 Nov 2019
- Book
Lifting the Lid on Turkey's Hidden Business History
Turkey’s economic development story has always been something of a black box for scholars to understand, perhaps in part because many of the most successful business enterprises there have been in family hands and largely closed to public scrutiny. The authors of a new...
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by Sean Silverthorne
- 18 Jun 2018
- Research & Ideas
Warning: Scary Warning Labels Work!
splashed with evocative pictures of the after-effects of too much sugar, like a man’s bulging belly, an insulin needle inserted into a stomach, and a mouthful of decaying teeth. “We were working with a graphics team and they had these stock photos and clip art cartoon...
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- 28 May 2013
- Research & Ideas
Can LEGO Snap Together a Future in Asia?
percent of all LEGO sales in 2011. "LEGO is a huge success story in Western Europe and America," Mikes says. "The question is will they be able to repeat this success story in Asia?" The company is a fascinating business study for its extreme ups...
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- 28 Oct 2013
- Research & Ideas
Responsible Leadership in an Unforgiving World
turbulence” Badaracco, the John Shad Professor of Business Ethics, argues that, while market-based competition has been with us as long as capitalism, companies have been insulated from it over the last half-century View Details
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by Michael Blanding
- 27 Oct 2014
- Research & Ideas
The Coffee Economy That Bloomed Out of Nowhere
Near the Guatemalan border in Mexico's Chiapas region, sandwiched between the Sierra Madres and the Pacific Ocean, there's a fertile pocket of land called the Soconusco. While once a hotbed of cacao production for the Aztecs and then the Spanish, the area was decimated...
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- 06 Jul 2011
- Research & Ideas
Are You a Level-Six Leader?
several options)? “Opportunists are the people who always ask, 'What's in it for me?'” Asking the question whom do you serve? is a powerful vector on which to build a useful typology of leadership. Based on this idea, I have constructed a six-level Purpose-Driven Model...
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by Mitch Maidique
- 15 May 2017
- Sharpening Your Skills
The Promises and Limitations of Big Data
scattered everywhere. John Quelch discusses approaches to integrate patient data so that medical professionals and patients can make better decisions. Related Research Papers How the Water Industry Learned to Embrace Data Most current...
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- 06 May 2002
- Research & Ideas
Profits for Nonprofits: Earning Your Own Way
cons of mixing business with social service? Can nonprofits effectively serve two masters, their nonprofit mission and the call of the market? At the annual Dialogue on Social Enterprise, a daylong event held April 20 at Harvard Business School and the View Details
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by Martha Lagace