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- All HBS Web (708)
- Faculty Publications (378)
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- 20 Sep 2004
- Research & Ideas
How Consumers Value Global Brands
by the victors. A focus-group participant in Russia told us: "The more people who buy [a] brand the better quality it is." A Spanish consumer agreed: "I like [global] brands because they usually offer more quality and better guarantees than other... View Details
- 6 Jun 2002 - 9 Jun 2002
- Conference Presentation
Perceived Individual Creativity in Organizational Teamwork as a Function of Personality and Gender
By: Giovanni Moneta, Teresa M. Amabile, Elizabeth Schatzel and Steven J. Kramer
Moneta, Giovanni, Teresa M. Amabile, Elizabeth Schatzel, and Steven J. Kramer. "Perceived Individual Creativity in Organizational Teamwork as a Function of Personality and Gender." Paper presented at the American Psychological Society Annual Convention, New Orleans, June 06–09, 2002.
- February 2020
- Article
Being 'Good' or 'Good Enough': Prosocial Risk and the Structure of Moral Self-regard
By: Julian Zlatev, Daniella M. Kupor, Kristin Laurin and Dale T. Miller
The motivation to feel moral powerfully guides people’s prosocial behavior. We propose that people’s efforts to preserve their moral self-regard conform to a moral threshold model. This model predicts that people are primarily concerned with whether their... View Details
Keywords: Prosocial Behavior; Moral Sensibility; Decision Making; Risk and Uncertainty; Behavior; Perception
Zlatev, Julian, Daniella M. Kupor, Kristin Laurin, and Dale T. Miller. "Being 'Good' or 'Good Enough': Prosocial Risk and the Structure of Moral Self-regard." Journal of Personality and Social Psychology 118, no. 2 (February 2020): 242–253.
- 1994
- Chapter
Guiding Visions
Keywords: Perception
Leonard-Barton, D. A. "Guiding Visions." In The Perpetual Enterprise Machine: Seven Keys to Corporate Renewal through Successful Product and Process Development, edited by H. K. Bowen, K. B. Clark, C. H. Holloway, and S. C. Wheelwright. New York: Oxford University Press, 1994.
- 2017
- Working Paper
Malleable Monopoly Money: Does How You Pay For A Gift Card Affect How You Spend It?
By: Priya Raghubir and Shelle Santana
This research examines the malleability of a specific form of “monopoly” money (viz., Raghubir and Srivastava 2008), gift cards, and shows that the manner in which one purchases a gift card affects its subjective value and subsequent use. Study 1 shows that... View Details
- June 1990
- Case
Image of the Police
Greyser, Stephen A. "Image of the Police." Harvard Business School Case 590-123, June 1990.
- 1998
- Chapter
Seeing through the Customer's Eyes with Computer Imaging
By: G. Zaltman and L. J. Schuck
Zaltman, G., and L. J. Schuck. "Seeing through the Customer's Eyes with Computer Imaging." In Sense and Respond: Capturing Value in the Network Era, edited by Stephen P. Bradley and Richard L. Nolan. Boston: Harvard Business School Press, 1998.
- Article
Temporal View of the Costs and Benefits of Self-Deception
By: Zoe Chance, Michael I. Norton, Francesca Gino and Dan Ariely
Researchers have documented many cases in which individuals rationalize their regrettable actions. Four experiments examine situations in which people go beyond merely explaining away their misconduct to actively deceiving themselves. We find that those who exploit... View Details
Keywords: Hindsight Bias; Lying; Motivated Reasoning; Self-enhancement; Social Psychology; Perception; Performance Expectations
Chance, Zoe, Michael I. Norton, Francesca Gino, and Dan Ariely. "Temporal View of the Costs and Benefits of Self-Deception." Proceedings of the National Academy of Sciences 108, no. S3 (September 13, 2011): 15655–15659.
- 2013
- Chapter
Vietnam through Chinese Eyes: Divergent Accountability in Single-Party Regimes
By: Regina Abrami, Edmund Malesky and Yu Zheng
Abrami, Regina, Edmund Malesky, and Yu Zheng. "Vietnam through Chinese Eyes: Divergent Accountability in Single-Party Regimes." Chap. 9 in Why Communism Did Not Collapse: Understanding Authoritarian Regime Resilience in Asia and Europe, edited by Martin Dimitrov, 237–275. Cambridge University Press, 2013.
- August 20, 2024
- Article
Sexual Assault Victims Face a Penalty for Adjacent Consent
By: Jillian J. Jordan and Roseanna Sommers
Across 11 experimental studies (n = 12,257), we show that female victims of sexual assault are blamed more and seen as less morally virtuous if their assault follows voluntary sexual intimacy, a factor we term “adjacent consent”. Moreover, we illuminate a... View Details
Jordan, Jillian J., and Roseanna Sommers. "Sexual Assault Victims Face a Penalty for Adjacent Consent." Proceedings of the National Academy of Sciences 121, no. 34 (August 20, 2024).
- 16 Jun 2003
- Research & Ideas
Peeling Back the Global Brand
perception for different consumer groups. These elements must be agreed upon, however tacitly, between company and consumer. "There are ways to make the dovetails join," concluded Schroiff. "In any case, it is the consumer... View Details
- 2019
- Article
Preferences for Experienced Versus Remembered Happiness
By: Cassie Mogilner and Michael I. Norton
Consider two types of happiness: one experienced on a moment-to-moment basis, the other a reflective evaluation where people feel happy looking back. Though researchers have measured and argued the merits of each, we inquired into which happiness people say they want.... View Details
Keywords: Well-being; Life Satisfaction; Experience; Retrospective; Time; Happiness; Satisfaction; Welfare; Perception
Mogilner, Cassie, and Michael I. Norton. "Preferences for Experienced Versus Remembered Happiness." Journal of Positive Psychology 14, no. 2 (2019): 244–251.
- 11 Aug 2006 - 15 Aug 2008
- Conference Presentation
Differential effects of affect, perceived newness, and perceived usefulness on creativity judgment
By: Roy Y.J. Chua and S. S. Iyengar
- December 2004 (Revised August 2005)
- Case
Managing a Public Image: Sophie Chen
By: Robin J. Ely and Ingrid Vargas
Sophie Chen, an Asian-American MBA student at Harvard Business School, describes a professional situation in which she was unable to mentor a junior person effectively because she disapproved of the way her Asian-American mentee conformed to an ethnic stereotype.... View Details
Ely, Robin J., and Ingrid Vargas. "Managing a Public Image: Sophie Chen." Harvard Business School Case 405-052, December 2004. (Revised August 2005.)
- April 1989
- Case
New England Brown Egg Council Takes on Salmonella
By: Stephen A. Greyser and Norman Klein
Greyser, Stephen A., and Norman Klein. "New England Brown Egg Council Takes on Salmonella." Harvard Business School Case 589-114, April 1989.
- 2023
- Working Paper
The Subjective Expected Utility Approach and a Framework for Defining Project Risk in Terms of Novelty and Feasibility—A Response to Franzoni and Stephan (2023), ‘Uncertainty and Risk-Taking in Science’
In their Discussion Paper, Franzoni and Stephan (F&S, 2023) discuss the shortcomings of existing peer review models in shaping the funding of risky science. Their discussion offers a conceptual framework for incorporating risk into peer review models of research... View Details
Lane, Jacqueline N. "The Subjective Expected Utility Approach and a Framework for Defining Project Risk in Terms of Novelty and Feasibility—A Response to Franzoni and Stephan (2023), ‘Uncertainty and Risk-Taking in Science’." Harvard Business School Working Paper, No. 23-037, January 2023.
- 12 Dec 2019
- Research & Ideas
How to Turn Down the Boil on Group Conflict
organizations predict how people outside of the organization perceive it, and how they might get that judgment wrong,” Lees says. “It didn’t take me long to realize how that sort of judgment applies in other contexts.” He teamed up with Cikara, whose lab has looked at... View Details
Keywords: by Michael Blanding
- 2020
- Working Paper
Topic Preference Detection: A Novel Approach to Understand Perspective Taking in Conversation
By: Michael Yeomans and Alison Wood Brooks
Although most humans engage in conversations constantly throughout their lives, conversational mistakes are commonplace— interacting with others is difficult, and conversation re-quires quick, relentless perspective-taking and decision making. For example: during every... View Details
Keywords: Natural Language Processing; Interpersonal Communication; Perspective; Decision Making; Perception
Yeomans, Michael, and Alison Wood Brooks. "Topic Preference Detection: A Novel Approach to Understand Perspective Taking in Conversation." Harvard Business School Working Paper, No. 20-077, February 2020.
- 2007
- Chapter
Team Emotion Recognition Accuracy and Team Performance
By: H. A. Elfenbein, J. T. Polzer and N. Ambady
Elfenbein, H. A., J. T. Polzer, and N. Ambady. "Team Emotion Recognition Accuracy and Team Performance." Chap. 4 in Research on Emotions in Organizations. Vol. 3, edited by N. M. Ashkanasy, W. J. Zerbe, and C. E.J. Härtel, 87–119. Amsterdam: Elsevier, 2007.