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- All HBS Web (981)
- Faculty Publications (176)
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- 07 Jun 2010
- Research & Ideas
Improving Brand Recognition in TV Ads
could influence zapping, such as brand familiarity, the ad's visual complexity (too much or too little shows higher levels of zapping), and product category (perhaps you'd be more likely to watch a commercial for a "hedonic"...
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- 17 Oct 2012
- Research & Ideas
America Needs a Manufacturing Renaissance
international competition means we should expect industries to come and go. Even if this is sometimes painful, it is, in fact, a healthy process by which resources flow to their most productive uses. When a commons erodes, however, it...
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- 20 Jun 2017
- First Look
First Look at New Research and Ideas, June 20
leave for home by 5:30 p.m.? How did HUL develop a cheaper, better product to beat its competitor, Nirma? What do Taj Hotels, HDFC, HUL, L&T, and BPCL have in common? They are the win-win corporations! Based on over a decade of...
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Sean Silverthorne
- 17 Jul 2007
- First Look
First Look: July 17, 2007
to platform leadership change that does not rely on Schumpeterian creative destruction: platform envelopment. By leveraging common components and shared user relationships, one platform provider can move into another's market, combining...
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Martha Lagace
- 04 Apr 2008
- What Do You Think?
Who Owns Intellectual Property?
rights only limit the growth of innovation"? The "societal view" of intellectual property was taken by Harsh Honmode, who said " ... a lifelong royalty on ideas will only dampen the spirit of another creative being to...
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by Jim Heskett
- 16 Aug 2010
- Lessons from the Classroom
HBS Introduces Marketing Analysis Tools for Managers
marketing has undergone immense changes over the past decade, and those changes are driving an increasing need for data analysis. Marketing today combines both art and science: Managers must combine creative thinking with rigorous...
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by Sarah Jane Gilbert
- 17 Sep 2001
- Research & Ideas
Let Customers Call the Shots
definition of that for the layman? How long has the concept been around in marketing? Wathieu: The idea involves letting consumers take control of variables that are conventionally pre-determined by marketers: product characteristics,...
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by Martha Lagace
- 12 Jun 2018
- First Look
New Research and Ideas, June 12, 2018
period. Stock indexes can transform longstanding behavior via nonpecuniary channels. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=53030 Machine Learning and Human Capital: Experimental Evidence on Productivity...
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Dina Gerdeman
- 02 Sep 2002
- What Do You Think?
What Can Business Schools Do to Avoid Bad Apples?
disclosures hit the headlines. For this reason, it is perhaps a good time to solicit creative ideas about how leading business schools that mint a high proportion of senior executives in large organizations can identify and weed out...
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by James Heskett
- 29 Apr 2002
- Research & Ideas
Star Power! How to Win in Professional Services
But this is a far cry from the PSF CEO, who lives and works among her "shareholders." She passes them in the hall, eats lunch with them, and has to guide them productively to accomplish her objectives. Even if they work in...
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by Jay W. Lorsch & Thomas J. Tierney
- 19 Dec 2005
- Research & Ideas
The Regional Slice of Your Global Strategy
for gasoline in the United States to consist of five distinct regions. Other large markets where transport costs are relatively high in relation to product value, such as cement in Brazil or beer in China, can be similarly broken down....
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by Pankaj Ghemawat
- 16 Nov 2010
- Lessons from the Classroom
Data.gov: Matching Government Data with Rapid Innovation
Obama-to move government data to the Web-lead to public benefits much faster? Data.gov, the subject of a new HBS case study, taught for the first time this summer, highlights the potential of raw data to spur citizen creativity and...
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- 03 Nov 2009
- First Look
First Look: Nov. 3
large private firms in the services sector. Rates of return also have remained stable over time and show low dispersion across sectors and across ownership groups within sectors. Download the paper: http://www.hbs.edu/research/pdf/10-030.pdf Can Higher Prices Stimulate...
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Martha Lagace
- 22 Mar 2016
- First Look
March 22, 2016
forthcoming World Bank Economic Review Productivity Gains from Foreign Direct Investment: Macro and Micro Approaches By: Alfaro, Laura Abstract—This paper discussed the importance of an “integrated approach” to the study of the effects of...
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Sean Silverthorne
- 05 Jul 2004
- Research & Ideas
Radical Change, Entrepreneurial Opportunity
mental models of what an industry is or should be, and so you're likely to see much more creativity in their definition, if you will, of a new market. It's extremely difficult to have enough self-awareness as a company to understand how...
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- 20 Jul 2010
- First Look
First Look: July 20
the role of bottlenecks and constraints in sparking innovations in business models by the creative entrepreneur. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/810075-PDF-ENG Purchase this supplement...
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Martha Lagace
- 20 Nov 2006
- Research & Ideas
Open Source Science: A New Model for Innovation
innovation and product development strategies. His latest research analyzes how open source norms of transparency, permeable access, and collaboration might work with scientists. What he and his coauthors discovered:...
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by Martha Lagace
- 29 Jan 2013
- First Look
First Look: Jan. 29
research as well as economic, organizational, and cross-disciplinary methodologies. The innovative process is broadly considered here, as well as the technologies that result from it, including business model innovation, service-level innovation, and View Details
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Sean Silverthorne
- 05 Nov 2021
- Op-Ed
How to Tap the Talent Automated HR Platforms Miss
As the global staffing shortage grinds on, corporate recruiters everywhere are relying on their online hiring platforms and automated systems to deliver the candidates they need. Too often, these tools will fail them, sidelining many qualified workers in the process....
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by Joseph B. Fuller
- 09 Nov 2010
- First Look
First Look: November 9, 2010
primary customer? Decided whether shareholders, employees, or customers come first? Narrowed down which performance variables to track? Have you set creative boundaries? Are you generating creative tension?...
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Sean Silverthorne