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Show Results For
- All HBS Web
(586)
- People (1)
- News (142)
- Research (343)
- Events (1)
- Multimedia (6)
- Faculty Publications (137)
- 06 Feb 2014
- Research & Ideas
The Art of American Advertising
Professor of Marketing, Emeritus, and an adviser on the exhibit. "Many firms competed for the attention and affection of customers. And, whole new kinds of media burst on the scene. This meant that marketers needed to be particularly... View Details
- 03 Mar 2016
- News
3-Minute Briefing: Pamela Meyer (MBA 1986)
identities, so there’s a fractured sense of self out there. And the moral bar has lowered. We no longer trust the media to be a fair watchdog, nor our elected officials to act with integrity. Detecting deception is not a parlor trick;... View Details
Keywords: Julia Hanna
- 15 Nov 2020
- News
Podcasts Engage New Audiences with HBS
criticism of its early social media marketing campaign targeting teens. Then Toffel, who is the Senator John Heinz Professor of Environmental Management, poses a tough question: “What should JUUL do now, given the pressure that it’s under... View Details
- 01 Apr 2000
- News
Getting the Message
In 1994, the World Wide Web was not yet a household name. A new company called Yahoo! had just developed a way to look for sites on the Internet -- the search engine. HotWired debuted as the first online magazine to carry advertisements.... View Details
Keywords: Susan Young
- Web
Harvard Business School’s Armed Forces Alumni Association - MBA
Sciences Partners & Families Peek SVMP Social Enterprise Student Life Student Loans Student Profile Sustainability Video Blog Industries Industries Architecture Construction Consulting Consumer Packaged Goods Education Energy Engineering Entertainment / View Details
- 01 Jan 2007
- News
Sir Martin S. Sorrell, MBA 1968
a current client and supplier, Google, which has shown an interest in expanding its reach beyond online search advertising and aims to use the entire gamut of video, audio, and print media to create... View Details
- Profile
Roy Ben-Dor
at Cdigix, "a comprehensive, media service targeted at the college market and delivered over the local area network. In many ways, it was an extension of my father's business – a glimpse of the promised land of what broadband access... View Details
- 01 Mar 2011
- News
The Rankings Game
Illustration by John Kachik Depending on which business school ranking you consult, the best MBA program in 2010 was at the University of Chicago, HBS, the London Business School, or Stanford University. Among the five leading media... View Details
- 12 Dec 2016
- HBS Case
Business Lessons from Dwayne 'The Rock' Johnson
terrific working relationship makes the story really unique.” Elberse hopes that the case study will help students understand what it takes for stars like Johnson to build a successful media business that cuts across film, television, and... View Details
- 21 Jan 2020
- Research & Ideas
Lessons for Retailers from the Rebirth of Indie Bookstores
“Bookstores have become sophisticated at building a social media presence,” Raffaelli says. “Many owners have hired online specialists to extend the conversation outside the four walls of the bookstore... View Details
- 06 Dec 2021
- News
Monaco's Digital Transformation
well the challenges that lay ahead. DIGITAL LEADERSHIP: Read how the president and CEO of Trusted Media Brands is spearheading digital innovation at her company in the 3-Minute Briefing: Bonnie Kintzer (MBA 1987). DIGITAL LEADERSHIP: Read... View Details
Keywords: Jennifer Gillespie
- Web
Thomas Stemberg | Baker Library | Bloomberg Center | Harvard Business School
computer printers to pens and paper products, and, yes, staples. Staples launched in 1986 and not only created but also became the leader in its thriving retail sector, with online services from Staples.com as well as more than 1,400... View Details
- Fast Answer
Challenges and Opportunities in the Restaurant Industry
taverns,buffets & cafeterias -social media marketing and restaurant apps -brand management Mintel - consumer market studies and primary and secondary data analysis (primarily for European and US countries) for... View Details
- 21 Jan 2009
- First Look
First Look: January 21, 2009
Online Video Harvard Business School Case 709-447 In late March 2007, CBS faces an important decision about its online video strategy. A just-announced joint online... View Details
Keywords: Martha Lagace
- 08 Feb 2016
- Research & Ideas
The Civic Benefits of Google Street View and Yelp
use it. In the paper, Luca, Edward L. Glaeser and Scott Duke Kominers (PhDBE 2011) of Harvard University, and PhD student Nikhil Naik of the Massachusetts Institute of Technology Media Lab, cite three trends that make cities particularly... View Details
- Web
Scott D. Cook | Baker Library | Bloomberg Center | Harvard Business School
today offers software and online products to help individuals and small companies manage their finances. In March 2001, Scott described his remarkable entrepreneurism in a video interview at his office in the heart of Silicon Valley.... View Details
- 20 Dec 2018
- Research & Ideas
Most Popular Stories and Research Papers of 2018
earners, who may also exploit additional strategies to increase the share of total income that accrues to the top 1 percent, according to Ethan Rouen and colleagues. Shipping Fees and Product Assortment in Online Retail This study... View Details
Keywords: by Sean Silverthorne
- 26 Nov 2012
- Research & Ideas
New Winners and Losers in the Internet Economy
Although much of the United States still struggles to recover from the 2008 economic crisis, the online world defies that bleak economic picture—the Internet continues to put a growing number of Americans to work. “In a very flat economy... View Details
- 11 Mar 2001
- Research & Ideas
Digital Designs on the Inner City
An increasing number of inner city residents own computers and have online access, but government agencies and private companies need to do more to bridge the digital divide that still exists among income groups, according to business and... View Details
Keywords: by Dina Gerdeman
- 03 Jan 2018
- Sharpening Your Skills
5 Career-Related New Year’s Resolutions (and 5 Tips for Keeping Them)
getting the help they need.” To that end, Simons created a free online job design optimization tool. Try it out to see if your job is offering a healthy mix of responsibility and support. If the answer is no, then talk to your supervisor... View Details
Keywords: by Carmen Nobel