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Show Results For
- All HBS Web
(21,625)
- People (39)
- News (4,725)
- Research (13,472)
- Events (125)
- Multimedia (356)
- Faculty Publications (11,117)
- January 2019 (Revised February 2024)
- Teaching Note
Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
By: Ayelet Israeli
Teaching Note for HBS No. 519-011. As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a... View Details
Keywords: DTC; Direct To Consumer Marketing; Health Care; Mobile; Attribution; Experimentation; Experiments; Churn/retention; Customer Lifetime Value; Internet Marketing; Big Data; Analytics; A/B Testing; CRM; Advertising; Marketing; Marketing Channels; Marketing Strategy; Media; Brands and Branding; Marketing Communications; Digital Marketing; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; Consumer Behavior; Social Media; E-commerce
Innovating for Sustainability
Every major company is grappling with the meaning and application of sustainability in relation to its geographic location, industry and business model. Similarly, more and more institutional investors are incorporating sustainability into their... View Details
- Program
Managing Innovation
Reevaluate your portfolio of products and services as market conditions evolve Design a strategy for deciding which projects to pursue Bring new offerings to market faster and... View Details
- August 1998 (Revised July 2002)
- Case
Innovation at 3M Corporation (A)
By: Stefan H. Thomke and Ashok Nimgade
Describes how 3M Corp. introduces and learns a new and innovative methodology called Lead User research to understand future customer and market needs. A team from 3M's Medical-Surgical Markets Division applies the Lead User methodology to the field of surgical... View Details
Keywords: Innovation and Management; Innovation Strategy; Managerial Roles; Marketing Strategy; Demand and Consumers; Market Timing; Product Development; Problems and Challenges; Business Strategy; Medical Devices and Supplies Industry
Thomke, Stefan H., and Ashok Nimgade. "Innovation at 3M Corporation (A)." Harvard Business School Case 699-012, August 1998. (Revised July 2002.)
- 13 Mar 2015
- News
If Greece Embraces Uncertainty, Innovation Will Follow
- Program
Disruptive Innovation
of an industry may change Avoid having your business disrupted by others Achieve differentiation and better margins Assess your company's capabilities Sustain core businesses while enabling innovation Avert... View Details
Marketing Metaphoria
Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a groundbreaking book... View Details
- March 2008
- Article
Linguistic Network Configurations: Management of Innovation in Design-intensive Firms
By: Claudio Dell'Era, Alessio Marchesi and Roberto Verganti
In today's business and academic arenas, design is more and more viewed as an important strategic resource. In fact, over the last couple of years, we have seen a real explosion in business and research literature that see scholars and companies alike trying to... View Details
- June 2009 (Revised May 2010)
- Case
BlackRock Money Market Management in September 2008 (A)
By: Kenneth A. Froot and David Lane
This case highlights the issues around money market mutual funds in the financial crisis of 2008. View Details
Keywords: BlackRock; Mutual Funds; Money Market; Investment Management; Bank Runs; 2008 Financial Crisis; Government Intervention In The Markets; GRG; Financial Management; Investment Funds; Crisis Management; Government and Politics; Financial Crisis; Financial Services Industry
Froot, Kenneth A., and David Lane. "BlackRock Money Market Management in September 2008 (A)." Harvard Business School Case 209-101, June 2009. (Revised May 2010.)
- 16 Jul 2014
- HBS Case
Marketing Obamacare
and people don't like buying or paying for it. Therefore it takes skillful marketing to attract the attention of people and motivate the desired purchase behavior you are looking for." Amidst the... View Details
- June 2015
- Article
You Need an Innovation Strategy
By: Gary P. Pisano
Why is it so hard to build and maintain the capacity to innovate? The reason is not simply a failure to execute but a failure to articulate an innovation strategy that aligns innovation efforts with the overall business strategy. Without such a strategy, companies will... View Details
Keywords: Innovation Strategy
Pisano, Gary P. "You Need an Innovation Strategy." Harvard Business Review 93, no. 6 (June 2015): 44–54.
- 08 Feb 2019
- Video
Building Innovation Capacity
- 2009
- Working Paper
Breakthrough Inventions and Migrating Clusters of Innovation
By: William R. Kerr
We investigate the speed at which clusters of invention for a technology migrate spatially following breakthrough inventions. We identify breakthrough inventions as the top one percent of US inventions for a technology during 1975-1984 in terms of subsequent citations.... View Details
Keywords: Geographic Location; Immigration; Disruptive Innovation; Technological Innovation; Patents; Industry Clusters; United States
Kerr, William R. "Breakthrough Inventions and Migrating Clusters of Innovation." Harvard Business School Working Paper, No. 10-020, September 2009.
- 1976
- Other Unpublished Work
Simulation of the Market Effects of Housing Allowance
By: Dutch Leonard, Gregory K. Ingram and Robert Schafer
- 2015
- Other Teaching and Training Material
Innovating in Healthcare
By: Regina E. Herzlinger, Margo I. Seltzer and Kevin Schulman
With over 71,000 past enrollees, Innovating in Healthcare investigates the issues of health care spending, quality, and access that continue to plague America and global nations alike. With U.S. health care costs trending toward $4 trillion in 2020, the need to... View Details
Herzlinger, Regina E., Margo I. Seltzer, and Kevin Schulman. "Innovating in Healthcare." edX Inc., 2015. Video. (HarvardX Massive Open Online Course.)
- Research Summary
Multinational Firms, Labor Market Discrimination, and the Capture of Competitive Advantage by Exploiting the Social Divide
The organizational theory of the multinational firms holds that foreignness is a liability, and specifically that lack of embeddedness in host-country social networks is a source of competitive disadvantage; meanwhile the literature on labor market discrimination... View Details
- 28 Feb 2019
- News
New Program Will Develop Leaders of Innovative Ventures
and his wife, Kristen, were intrigued by the idea of helping Harvard undergraduates with a passion for technology and entrepreneurship become future leaders of innovative... View Details
- 08 Feb 2017
- News
How Immigrants Changed the Geography of Innovation
Taking Innovation to the Streets: Microgeography, Physical Structure, and Innovation
In this paper, I analyze how the physical layout of cities affects innovation by influencing the organization of knowledge exchange. I exploit a novel data set covering all census block groups in the contiguous United States with information on innovation outcomes,... View Details
- 10 Apr 2023
- Blog Post
Creating Emerging Markets Sustainability Series - Innovations to Address the Global Water Crisis
Creating Emerging Markets Sustainability Series – Innovations to Address the Global Water Crisis Cover image features Rosario Bazán (left) and Anil Jain (right). Between March 22 – 24th, world and business... View Details