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Show Results For
- All HBS Web
(4,327)
- People (15)
- News (1,043)
- Research (2,487)
- Events (15)
- Multimedia (66)
- Faculty Publications (1,368)
- Web
Dispelling Myths About HBS Through My Summer Venture in Management Program Experience - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st Year (RC) 2+2 Program 2nd Year... View Details
- 13 Nov 2006
- Working Paper Summaries
A New Framework for Analyzing and Managing Macrofinancial Risks of An Economy
- April 1999
- Teaching Note
Understanding and Building Organizations' Capabilities to Innovate: Managing Innovation: Overview TN for Module 4
By: Clayton M. Christensen
An overview teaching note showing instructors how to link together the concepts students should learn from discussing the cases in the fourth module of the Managing Innovation course. Summarizes the "Resources, Processes, & Values" framework of organizational... View Details
- May 1997
- Teaching Note
Module Overview: Coordinating and Managing Supply Chains: Matching Supply and Demand TN
By: Ananth Raman
Prepares students to configure operating and distribution systems to provide product (or service) supply to match customer demand. Begins by introducing students to the supply-demand mismatch problem, documenting its significance in many companies, and suggesting ways... View Details
- May 2010 (Revised April 2012)
- Teaching Note
Global Knowledge Management at Danone (TN) (A), (B) and (C)
By: Amy C. Edmondson and Natalie Kindred
Teaching Note for 608107. View Details
- 1984
- Other Unpublished Work
Informal Networks: Keys to Successful Management - HBS Discussion Paper
By: J. Ronald Fox and Paul Edwin Morrison
- March–April 2024
- Article
How Companies Should Weigh in on a Controversy: A Better Approach to Stakeholder Management
By: David M. Bersoff, Sandra J. Sucher and Peter Tufano
Executives need guidance about managing their organizations’ engagement with societal issues—including hot-button topics such as gender, climate, and racial discrimination. Success in this realm does not mean avoiding public controversy or achieving unanimous support... View Details
Keywords: Values and Beliefs; Social Issues; Business and Stakeholder Relations; Judgments; Management Practices and Processes
Bersoff, David M., Sandra J. Sucher, and Peter Tufano. "How Companies Should Weigh in on a Controversy: A Better Approach to Stakeholder Management." Harvard Business Review 102, no. 2 (March–April 2024): 108–119.
- Article
Putting the 'Relationship' Back into CRM
By: Susan Fournier and Jill Avery
Many managers think that the way to capture value through relationship marketing is to focus on the 'good' customers and get rid of the 'bad' ones. But there is a lot more to best practice relationship management than maximizing revenues on individual customers and... View Details
Keywords: Marketing; CRM; Customer Relationship Management; Brand Building; Brand Management; Customer Lifetime Value; Customer Focus and Relationships; Customer Satisfaction; Marketing Strategy; Brands and Branding; Consumer Products Industry
Fournier, Susan, and Jill Avery. "Putting the 'Relationship' Back into CRM." MIT Sloan Management Review 52, no. 3 (Spring 2011): 63–72.
- 22 Feb 2011
- Research & Ideas
The Most Important Management Trends of the (Still Young) Twenty-First Century
economics research, business academics and managers will have the power to substantially improve both the practice of business and the welfare of society. My hope is that we will use that power responsibly.... View Details
Keywords: by Sean Silverthorne
- Article
Guanxi versus Networking: Distinctive Configurations of Affect- and Cognition-based Trust in the Networks of Chinese and American Managers
By: Roy Y.J. Chua, M.W. Morris and P. Ingram
This research investigates hypotheses about differences between Chinese and American managers in the configuration of trusting relationships within their professional networks. Consistent with hypotheses about Chinese familial collectivism, an egocentric network survey... View Details
Keywords: Cross-Cultural and Cross-Border Issues; Managerial Roles; Relationships; Cognition and Thinking; Emotions; Social and Collaborative Networks; Trust; China; United States
Chua, Roy Y.J., M.W. Morris, and P. Ingram. "Guanxi versus Networking: Distinctive Configurations of Affect- and Cognition-based Trust in the Networks of Chinese and American Managers." Journal of International Business Studies 40, no. 3 (April 2009): 480–508.
- February 2008 (Revised February 2015)
- Exercise
Your Strategy—A Strategy Formulation Exercise for the General Management Program (GMP)
By: Tarun Khanna, Robyn C. Davis and Stephanie R. Khurana
This exercise is meant to help students take strategy concepts learned and adapt/apply them to their organizations. View Details
Khanna, Tarun, Robyn C. Davis, and Stephanie R. Khurana. "Your Strategy—A Strategy Formulation Exercise for the General Management Program (GMP)." Harvard Business School Exercise 708-494, February 2008. (Revised February 2015.)
- Article
Total Quality Management and the Human Resource Professional: Applying the Baldrige Framework to Human Resources
By: Leonard A. Schlesinger and Christopher L. Hart
The still evolving discipline of total quality management (TQM) has left many human resource professionals confused about their role. The authors believe that the HR function personnel should spearhead company quality efforts, as well as assess the performance of their... View Details
Schlesinger, Leonard A., and Christopher L. Hart. "Total Quality Management and the Human Resource Professional: Applying the Baldrige Framework to Human Resources." Human Resource Management 30, no. 4 (Winter 1991): 433–454.
- June 2018
- Teaching Note
Zurich Insurance
By: Boris Groysberg, David Lane and Joni Coughlin
This teaching note addresses six cases in the Zurich Insurance series, the overview case (HBS No. 417-035) and five cases focused on particular change efforts (HBS Nos. 417-036 through 417-040).
Zurich Insurance was undergoing organizational change after... View Details
Zurich Insurance was undergoing organizational change after... View Details
Keywords: Managing Change; Organizational Behavior; Diversity Management; Organizational Architecture; Recruiting; Succession Planning; Management; Organizational Culture; Organizational Change and Adaptation; Leading Change; Human Capital; Human Resources; Insurance; Leadership; Diversity; Organizational Structure; Recruitment; Leadership Development; Management Succession; Insurance Industry
- January 2023
- Technical Note
LCA Action Planning: Responsibility and Accountability
By: Sandra J. Sucher and Marilyn Morgan Westner
LCA action plans integrate responsibility and accountability into decision-making and planning. This module note was designed for the LCA course and reviews six steps leaders can follow to develop a practical LCA action plan for their business. It shows how integrating... View Details
Keywords: Responsibility; Accountability; Management Challenges; Corporate Accountability; Leadership; Planning; Decisions; Strategy
Sucher, Sandra J., and Marilyn Morgan Westner. "LCA Action Planning: Responsibility and Accountability." Harvard Business School Technical Note 323-060, January 2023.
- 05 Mar 2001
- What Do You Think?
Fine Coupling: Can Human Resource Management Learn from Supply Chain Management?
will be the next logical step [in managing human resources]. I think it is win/win for employers and employees to move in this direction. The hard question is not really how can we modularize people — this can be done with testing and... View Details
Keywords: by James Heskett
- 2012
- Chapter
Firing Your Best Customers: How Smart Firms Destroy Relationships Using CRM
By: Jill Avery and Susan Fournier
With incidences in the 20%–25% range, the practice of firing customers has become increasingly attractive as firms try to maximize the lifetime value of their customer portfolios. This chapter traces the relationship trajectory of a 30-year customer of Filene's... View Details
Keywords: Brands; Brand Management; CRM; Customer Relationship Management; Customer Focus and Relationships; Customers; Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Consumer Products Industry
Avery, Jill, and Susan Fournier. "Firing Your Best Customers: How Smart Firms Destroy Relationships Using CRM." In Consumer-Brand Relationships: Theory and Practice, edited by Susan Fournier, Michael Breazeale, and Marc Fetscherin, 301–316. Routledge, 2012. (Paperback edition published in 2013.)
- September 2016 (Revised May 2018)
- Case
Zurich Insurance: Talent Pipeline
By: Boris Groysberg and Katherine Connolly
Zurich Insurance was undergoing organizational change after implementing five new people practices focused on manager development, diversity and inclusion, job model and data analytics, recruitment, and talent pipeline. The case “Zurich Insurance: Fostering Key People... View Details
Keywords: Managing Change; Leadership; Organizational Behavior; Succession; Organizational Culture; Organizational Change and Adaptation; Leading Change; Leadership Development; Human Capital; Human Resources; Insurance; Management Succession; Insurance Industry
Groysberg, Boris, and Katherine Connolly. "Zurich Insurance: Talent Pipeline." Harvard Business School Case 417-040, September 2016. (Revised May 2018.)
- 2012
- Chapter
What Do Managers Do? Exploring Persistent Performance Differences among Seemingly Similar Enterprises
By: Rebecca Henderson and Robert Gibbons
Henderson, Rebecca, and Robert Gibbons. "What Do Managers Do? Exploring Persistent Performance Differences among Seemingly Similar Enterprises." Chap. 17 in Handbook of Organizational Economics, edited by Robert Gibbons and John Roberts, 680–731. Princeton University Press, 2012.
- 2011
- Chapter
Consumers' Relationships with Brands
By: Susan Fournier and Jill Avery
This chapter presents a brand management paradigm based on the foundational principles of relationships. (1) Brand relationships are a means to an end: brand relationship managers must consider the whole person and understand how the brand adds meaning into people's... View Details
Keywords: Marketing; Brands; Brand Building; Brand Equity; Brand Management; Customer Relationship Management; CRM; Customer Focus and Relationships; Brands and Branding; Marketing Strategy; Consumer Products Industry
Fournier, Susan, and Jill Avery. "Consumers' Relationships with Brands." Chap. 14 in Perspectives on Brand Management, edited by Mark D. Uncles, 225–248. Tilde University Press, 2011.