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All HBS Web
(1,297)
- Faculty Publications (464)
- April 2000 (Revised May 2000)
- Case
Capital One Financial Corporation
By: Bharat N. Anand, Michael G. Rukstad and Christopher Paige
Designed to explore the structure, implementation, and sustainability of an information-based strategy (IBS) undertaken by Capital One during the 1990s. Particular issues of interest are the impact of mass customization on industry structure, the ability to transfer...
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Keywords:
Competitive Strategy;
Customization and Personalization;
Industry Structures;
Internet and the Web;
Innovation Strategy;
Knowledge Use and Leverage;
Financial Services Industry;
United States
Anand, Bharat N., Michael G. Rukstad, and Christopher Paige. "Capital One Financial Corporation." Harvard Business School Case 700-124, April 2000. (Revised May 2000.)
- April 2000 (Revised September 2001)
- Case
Peppers and Rogers Group, The
By: John A. Deighton
Can two successful authors build a scalable consulting practice based on their unique view of customer relationship management (CRM)? Should they emphasize strategy or execution? The case describes how Peppers and Rogers grew from two people earning speaker fees to a...
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Keywords:
Customer Relationship Management;
Growth and Development;
Information Publishing;
Going Public;
Strategy;
Competition;
Internet;
Consulting Industry
Deighton, John A. "Peppers and Rogers Group, The." Harvard Business School Case 500-096, April 2000. (Revised September 2001.) (request a courtesy copy.)
- spring 2000
- Article
Pricing and Market Making on the Internet
Dolan, R., and Y. Moon. "Pricing and Market Making on the Internet." Journal of Interactive Marketing 14, no. 2 (spring 2000): 56–73.
- March 2000 (Revised January 2001)
- Case
First USA and Internet Marketing
By: Rajiv Lal and Amy H. Nelson
Explores First USA's decision to use the Internet for acquiring customers. Tom Brenner needs to decide on the terms of the deals demanded by the portals and justify the recommendations to his boss.
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Keywords:
Digital Marketing;
Decision Choices and Conditions;
Resource Allocation;
Marketing Strategy;
Internet and the Web
Lal, Rajiv, and Amy H. Nelson. "First USA and Internet Marketing." Harvard Business School Case 500-043, March 2000. (Revised January 2001.)
- February 2000 (Revised May 2001)
- Case
eBricks.com
eBricks.com is developing an online marketplace for construction materials. The start-up company faces two decisions: 1) whether to merge with BluelineOnline.com, a firm providing project management solutions for the construction industry; and 2) whether to develop an...
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Keywords:
Strategic Planning;
Digital Platforms;
Internet and the Web;
Marketplace Matching;
Decision Choices and Conditions;
Business Startups;
Construction Industry
Eisenmann, Thomas R. "eBricks.com." Harvard Business School Case 800-327, February 2000. (Revised May 2001.)
- February 2000 (Revised August 2000)
- Case
Priceline WebHouse Club
By: Thomas R. Eisenmann and Jon K Rust
Priceline empowered consumers to "name their own price" for airline tickets and hotel rooms; then it shopped these offers to marketers. Priceline's founder Jay Walker described the resulting transactions as a new ecosystem, that helped consumers realize lower prices...
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Keywords:
Business Model;
Strategy;
Disruptive Innovation;
Internet and the Web;
Entrepreneurship;
Retail Industry
Eisenmann, Thomas R., and Jon K Rust. "Priceline WebHouse Club." Harvard Business School Case 800-287, February 2000. (Revised August 2000.)
- February 2000 (Revised August 2000)
- Case
Priceline.com: Name Your Own Price
By: Robert J. Dolan
Priceline.com is a new concept shifting the setting of price from sellers to buyers. The company aspires to use its patented process of advertising units of demand at named prices to suppliers in many categories. This case focuses on its initial use in the airline...
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Keywords:
Price;
Internet and the Web;
Marketing;
Emerging Markets;
Consumer Products Industry;
Travel Industry;
United States
Dolan, Robert J. "Priceline.com: Name Your Own Price." Harvard Business School Case 500-070, February 2000. (Revised August 2000.)
- February 2000 (Revised April 2000)
- Case
RadioShack
By: V. Kasturi Rangan, Youngme E. Moon and Marie Bell
Outlines the transformation of RadioShack stores from a parts and accessories business to a provider of high bandwidth Internet access.
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Rangan, V. Kasturi, Youngme E. Moon, and Marie Bell. "RadioShack." Harvard Business School Case 500-081, February 2000. (Revised April 2000.)
- February 2000 (Revised May 2001)
- Case
BET.com
By: Thomas R. Eisenmann and Pauline M Fischer
Black Entertainment Television, a leading cable programmer, is launching BET.com, an Internet portal targeted toward African-Americans. This case examines the challenges facing BET management as it defines its service offerings and target customer segments in a...
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Keywords:
Product Positioning;
Ethnicity;
Internet and the Web;
Age;
Race;
Decision Choices and Conditions;
Business Startups;
Entertainment and Recreation Industry;
United States
Eisenmann, Thomas R., and Pauline M Fischer. "BET.com." Harvard Business School Case 800-283, February 2000. (Revised May 2001.)
- January 2000 (Revised April 2000)
- Case
StarMedia: Launching a Latin American Revolution
By: Thomas R. Eisenmann and Jon K Rust
By the fall of 1999, StarMedia had sprinted to a sizable lead in the race to acquire Latin American Internet users. Its pan-regional, horizontal portal was the first to target Spanish- and Portuguese-language speakers on the Internet, registering 1.2 billion page views...
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Keywords:
Private Ownership;
History;
Risk Management;
Business Cycles;
Corporate Entrepreneurship;
Infrastructure;
Media;
Emerging Markets;
Cross-Cultural and Cross-Border Issues;
Web;
Information Technology Industry;
Web Services Industry
Eisenmann, Thomas R., and Jon K Rust. "StarMedia: Launching a Latin American Revolution." Harvard Business School Case 800-166, January 2000. (Revised April 2000.)
- January 2000 (Revised June 2000)
- Case
Alloy.com: Marketing to Generation Y
By: John A. Deighton and Gil McWilliams
A profitable dot com company? Alloy.com retails clothing to teens by catalog. Alloy uses a Web site to convert prospects and build community. The result is a business with the economics of a direct marketer and the market capitalization of an Internet start-up. The...
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Keywords:
Marketing Strategy;
Internet and the Web;
Business and Community Relations;
Partners and Partnerships;
Customer Relationship Management;
Decision Choices and Conditions;
Business Startups;
Information Technology Industry;
Consumer Products Industry
Deighton, John A., and Gil McWilliams. "Alloy.com: Marketing to Generation Y." Harvard Business School Case 500-048, January 2000. (Revised June 2000.) (request a courtesy copy.)
- January 2000 (Revised April 2000)
- Case
AsiaMail.com: What's in a Name?
By: Myra M. Hart and Sharon Peyus
Three founders of an international Internet company (e-mail-based marketing) struggle with naming the company. As they prepare to invest more than $10 million of first-round venture funding in advertising and marketing, they search for a name that will have power and...
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Keywords:
Business Startups;
Venture Capital;
Brands and Branding;
Internet and the Web;
Entrepreneurship;
Advertising;
Marketing;
Information Technology Industry;
Service Industry;
Asia
Hart, Myra M., and Sharon Peyus. "AsiaMail.com: What's in a Name?" Harvard Business School Case 800-132, January 2000. (Revised April 2000.)
- 2000
- Chapter
The Evolving Structure of Commercial Internet Markets
By: Shane Greenstein
Greenstein, Shane. "The Evolving Structure of Commercial Internet Markets." In Understanding the Digital Economy: Data, Tools, and Research, edited by Erik Brynjolfsson and Brian Kahin, 151–184. Cambridge: MIT Press, 2000.
- December 1999 (Revised November 2000)
- Background Note
Pricing and Market Making on the Internet
By: Robert J. Dolan and Youngme E. Moon
Considers the impact of the Internet on how market exchanges will take place. Discusses the role of shopping agents and alternatives to fixed prices such as negotiations, auctions, and exchanges.
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Dolan, Robert J., and Youngme E. Moon. "Pricing and Market Making on the Internet." Harvard Business School Background Note 500-065, December 1999. (Revised November 2000.)
- November 1999 (Revised June 2000)
- Case
FairMarket: Managing Business Development
By: William A. Sahlman, Michael J. Roberts and Cathy Taylor
Describes the evolution of FairMarket, a provider of turnkey auction services to community and merchant Web sites. Describes several deals that the CEO must negotiate, requiring a view of the company's valuation.
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Keywords:
Partners and Partnerships;
Internet and the Web;
Valuation;
Negotiation Deal;
Auctions;
Growth and Development Strategy;
Web Services Industry
Sahlman, William A., Michael J. Roberts, and Cathy Taylor. "FairMarket: Managing Business Development." Harvard Business School Case 800-212, November 1999. (Revised June 2000.)
- November 1999 (Revised March 2003)
- Case
Webvan: Groceries on the Internet
By: John A. Deighton and Kayla Bakshi
What are the prospects for grocery shopping on the Web? This case invites a comparison of seven business models, with particular emphasis on Webvan. Why does the investment community value Webvan at $7.8 billion after less than six months of operating experience, and...
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Keywords:
Business Model;
Experience and Expertise;
Investment;
Information;
Marketing;
Distribution Channels;
Service Delivery;
Cognition and Thinking;
Internet and the Web;
Retail Industry;
Service Industry
Deighton, John A., and Kayla Bakshi. "Webvan: Groceries on the Internet." Harvard Business School Case 500-052, November 1999. (Revised March 2003.)
- November 1999
- Case
net.Genesis, Inc.
By: Robert J. Dolan, Rajiv Lal and Perry Fagan
Net.Genesis is planning a strategy for the developing Internet market. In particular, it is creating the category of e-business intelligence and striving to be the brand leader in it.
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Keywords:
Emerging Markets;
Strategic Planning;
Expansion;
Brands and Branding;
Knowledge Use and Leverage;
Marketing Communications;
Internet and the Web;
Change Management
Dolan, Robert J., Rajiv Lal, and Perry Fagan. "net.Genesis, Inc." Harvard Business School Case 500-009, November 1999.
- October 1999 (Revised October 2005)
- Case
Autobytel.com
By: Youngme E. Moon
Autobytel enjoys first-mover advantage in the Internet new car buying space. According to a number of metrics, it is the online leader in this category. However, a number of competitors have sprung up, raising questions about the long-term viability of Autobytel's...
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Keywords:
Growth and Development Strategy;
Internet and the Web;
Marketing Channels;
Strategy;
Internet and the Web;
Competition;
Business Model;
Service Operations;
Budgets and Budgeting;
Growth and Development;
Auto Industry
Moon, Youngme E. "Autobytel.com." Harvard Business School Case 500-015, October 1999. (Revised October 2005.)
- October 1999 (Revised January 2000)
- Case
W. R. Hambrecht & Co: OpenIPO
By: Andre F. Perold and Gunjan D. Bhow
OpenIPO is a new mechanism for pricing and distributing initial public offerings. The system, which is based on a Dutch auction, represents an attempt by the investment bank W.R. Hambrecht + Co. to change the manner in which IPOs are underwritten. The case provides a...
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Keywords:
Investment Banking;
Debt Securities;
Stocks;
Initial Public Offering;
Price;
Information;
Auctions;
Agreements and Arrangements;
Distribution;
Internet;
Netherlands
Perold, Andre F., and Gunjan D. Bhow. "W. R. Hambrecht & Co: OpenIPO." Harvard Business School Case 200-019, October 1999. (Revised January 2000.)
- October 1999 (Revised March 2000)
- Case
HP Consumer Products Business Organization: Distributing Printers via the Internet
By: Rajiv Lal, Kirthi Kalyanam, Shelby Mc Intyre and Edie Prescott
In spring 1998, Pradeep Jotwani, vice president and general manager of the Consumer Products Business Organization of the Hewlett-Packard Co. (HP), was contemplating the increasing success of e-commerce and its implications for his division. The consumer products group...
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Keywords:
Decision Choices and Conditions;
Marketing Channels;
Business Processes;
Problems and Challenges;
Partners and Partnerships;
Sales;
Business Strategy;
Information Technology;
Consumer Products Industry
Lal, Rajiv, Kirthi Kalyanam, Shelby Mc Intyre, and Edie Prescott. "HP Consumer Products Business Organization: Distributing Printers via the Internet." Harvard Business School Case 500-021, October 1999. (Revised March 2000.)