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Show Results For
-
All HBS Web
(10,010)
- People (46)
- News (2,419)
- Research (5,041)
- Events (54)
- Multimedia (118)
- Faculty Publications (3,288)
- June 1993
- Teaching Note
General Mills, Inc. Analyzing an Annual Report
By: William J. Bruns Jr.
Teaching Note for (9-193-143).
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- 2009
- Book
Chinese General Management: Tsinghua-Harvard Text and Cases
By: F. Warren McFarlan and Guoqing Chen
McFarlan, F. Warren, and Guoqing Chen. Chinese General Management: Tsinghua-Harvard Text and Cases. Tsinghua University Press, 2009, Chinese Mandarin ed. (Available in Mandarin only.)
- October 1989 (Revised June 1991)
- Teaching Note
General Electric: Valley Forge (A)--(H), Teaching Note
By: Robert L. Simons
Teaching Note for (1-189-009--013), (1-189-015), and (1-189-016).
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- June 1998
- Supplement
MBA Integrative Exercise: General Management, April 1998
By: Carin-Isabel Knoop
Drummond Paris, Regional Pharma Head, Asia/Pacific Novartis AG, discusses the company situation in Indonesia: joint ventures, budget, keeping track, and the prognosis for the future.
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Keywords:
Business or Company Management;
Joint Ventures;
Forecasting and Prediction;
Pharmaceutical Industry;
Indonesia
Knoop, Carin-Isabel. "MBA Integrative Exercise: General Management, April 1998." Harvard Business School Video Supplement 898-503, June 1998.
- February 1997 (Revised June 1999)
- Teaching Note
Massachusetts General Hospital: CABG Surgery (A) TN
Teaching Note for (9-696-015).
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- November 1992 (Revised November 1992)
- Teaching Note
IBM: Assistant General Manager of Marketing TN
- May 1986 (Revised July 1995)
- Case
General Mills, Inc.: Yoplait Custard-Style Yogurt (A)
By: John A. Quelch
Yoplait's director of new product development is evaluating alternative line extensions including custard-style Yoplait. He must determine what additional research to recommend. Options include a mini-market test, a simulated test market and a fully-fledged test...
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Quelch, John A. "General Mills, Inc.: Yoplait Custard-Style Yogurt (A)." Harvard Business School Case 586-087, May 1986. (Revised July 1995.)
- September 1985
- Case
General Foods Corp.: The Product Management System
By: John A. Quelch
Quelch, John A., and Paul W. Farris. "General Foods Corp.: The Product Management System." Harvard Business School Case 586-057, September 1985.
- April 1982 (Revised January 1983)
- Case
General Electric Co.: The Role of Staff--1982
Vancil, Richard F. "General Electric Co.: The Role of Staff--1982." Harvard Business School Case 182-226, April 1982. (Revised January 1983.)
- November 1986 (Revised January 1988)
- Case
General Electric Exports: Financing Trade with China
By: David B. Yoffie
Yoffie, David B. "General Electric Exports: Financing Trade with China." Harvard Business School Case 387-067, November 1986. (Revised January 1988.)
- 29 Apr 2021
- Podcast
Critical Climate Infrastructure: Scott Jacobs, Generate Capital
Generate Capital invests in and operates technologies that provide distributed clean energy and energy efficiency, electric vehicles and charging depots, and waste transformation—technologies important to efforts to mitigate climate change. CEO Scott Jacobs (HBS MBA...
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- 07 Aug 2013
- News
Generation Y a tough target for marketers
- 20 Apr 2022
- News
Case Method Centennial Celebration: General Shoe Company
- 15 Jul 2013
General Outreach Event in Rio de Janeiro
This event is for prospective students to learn more about the MBA program at Harvard Business School. It will take place from 7:00-9:00pm BRT. Registration is required. HBS will be hosting a Sao Paulo event in November, 2013.
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- 22 Feb 2019
- News
Empowering a New Generation of Business Leaders
Enterprise magazine. “Then we had a very lively discussion about the current state of the media industry in general and its future, as more non-TV delivery methods—like streaming to your phone—take over. Professor McGee and Cèsar Conde...
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- January 2004
- Supplement
General Motors Corporation: Retiree Benefit Risk Management
By: David F. Hawkins
Hawkins, David F. "General Motors Corporation: Retiree Benefit Risk Management." Harvard Business School Spreadsheet Supplement 104-705, January 2004.
- January 1992
- Case
IBM: Assistant General Manager of Marketing (B)
Cespedes, Frank V. "IBM: Assistant General Manager of Marketing (B)." Harvard Business School Case 592-067, January 1992.
- May 1986
- Supplement
General Mills, Inc.: Yoplait Custard-Style Yogurt (B)
By: John A. Quelch
Yoplait's director of new product development is finalizing plans for the national introduction of custard-style Yoplait. Based on the results of a mini-market test and a BASES laboratory test market.
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Keywords:
Food;
Product Launch;
Product Development;
Product Marketing;
Food and Beverage Industry;
United States
Quelch, John A. "General Mills, Inc.: Yoplait Custard-Style Yogurt (B)." Harvard Business School Supplement 586-088, May 1986.
- January 1989 (Revised December 1990)
- Supplement
General Aviation Industry from 1983 to 1988
Rukstad, Michael G. "General Aviation Industry from 1983 to 1988." Harvard Business School Supplement 389-096, January 1989. (Revised December 1990.)
- 15 Nov 2016
- News
Cultivating the Next Generation of Thought Leaders
Associate Professor George Serafeim (photo by Susan Young) Michael E. Porter was an associate professor at HBS when he first developed his now-renowned five forces framework for strategy. Likewise, Clayton M. Christensen advanced the concept of disruptive innovation...
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