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All HBS Web
(847)
- People (1)
- News (181)
- Research (511)
- Events (4)
- Multimedia (6)
- Faculty Publications (239)
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- 06 Mar 2017
- Research & Ideas
Why Comparing Apples to Apples Online Leads To More Fruitful Sales
items didn’t seem to act as competing alternatives to the buyer. Instead, a cohesive display provided a general frame for the decision, keeping the buyer fixated on the question of whether to buy something in that product category. More...
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- 05 Jun 2018
- First Look
New Research and Ideas, June 5, 2018
attitudes towards two critical phases of conflict termination—a ceasefire and a peace agreement. We test the malleability of refugees' attitudes to see if subtle changes in how these processes are framed or who endorses them can render a...
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Dina Gerdeman
- 16 Feb 2016
- First Look
February 16, 2016
Marketing Studies Build It, Buy It, or Both? Rethinking the Sourcing of Advertising Services By: Silk, Alvin J., and Marta M. Stiglin Abstract—This paper provides an update on the current state of in-house agencies. Whereas traditional consideration of internalizing...
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Sean Silverthorne
- 29 Jan 2007
- Research & Ideas
The Business Press Is a Watchdog that Bites
able to sort out what the framing is and what the real issue is. Q: What's next for you? A: This is part of an overall study in financial communication. In the financial communication framework I use, there's information content that...
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- 30 Aug 2016
- First Look
August 30, 2016
conditional compensation in the form of quota-bonus incentives to improve performance; however, it may lead to lower future performance. We find little evidence that effectiveness differs between a quota-bonus plan and a punitive-bonus plan View Details
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Carmen Nobel
- 16 Oct 2012
- First Look
First Look: October 16
http://www.sciencedirect.com/science/article/pii/S0048733312001205 A Framework for Research on Corporate Accountability Reporting Author:Karthik Ramanna Publication:Accounting Horizons (forthcoming) Abstract This paper provides an accounting-based conceptual View Details
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Sean Silverthorne
- 05 Dec 2007
- Sharpening Your Skills
Sharpening Your Skills: Managing Marketing
get for their money. Price framing can be used as a tool to induce consumers to acknowledge additional points of differentiation. Partitioning a price in the hope that consumers will be fooled and overlook small fees will backfire.
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- 24 Jan 2012
- First Look
First Look: Jan. 24
that priming relevant networks (e.g., family or friends) makes products associated with those networks more attractive. Read the paper: http://www.people.hbs.edu/mnorton/anik norton.pdf The Influence of Prior Industry Affiliation on View Details
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Sean Silverthorne
- 23 Sep 2008
- First Look
First Look: September 23, 2008
the enhancement. Ad taglines that framed enhancements as enabling rather than enhancing the fundamental self increased people's interest in a fundamental trait enhancement and eliminated the preference for less fundamental over more...
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Martha Lagace
- 20 Aug 2013
- First Look
First Look: August 20
narratives and frames that influence the perception of green building; and future directions for the theory and practice of sustainable construction. The essays offer uniquely multidisciplinary insights into the transformative potential...
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Anna Secino
- 10 Jan 2005
- Research & Ideas
The Knowledge Coach
dangerous, a little knowledge here was helpful. Each coach was able to help those below him on the ladder, to frame their experience as it unfolded. That is, the coaches helped their junior colleagues grow more receptors. By the time the...
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by Dorothy Leonard & Walter Swap
- 24 Nov 2008
- Research & Ideas
Harvard Business School Discusses Future of the MBA
faculty colloquium in May intended to frame the issues for potential curriculum changes at HBS. (To ensure open discussion, comments made during the two colloquia were not for attribution.) For their research project, Datar and Garvin...
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- 08 May 2007
- First Look
First Look: May 8, 2007
rationality; and that permits organizations to change, but within realistic limits. Our perspective employs the variable time to frame the question of strategy's origins in a distinctive way. Over time, the cognitive and physical elements...
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Martha Lagace
- 28 Jan 2002
- Research & Ideas
Read All About It! Newspapers Lose Web War
on mainframes. DEC moved up-market with a much lower cost structure and eventually attacked IBM. In the newspaper industry, we saw that firms can overcome this resource commitment problem by recognizing the challenge and framing the...
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- 07 Aug 2012
- First Look
First Look: August 7
Communicating Frames in Negotiation Authors:Kathleen L. McGinn and Markus Noth Publication:." In The Oxford Handbook of Economic Conflict Resolution, edited by Gary E. Bolton and Rachel T.A. Croson. Oxford University Press,...
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Sean Silverthorne
- 28 Jun 2016
- First Look
June 28, 2016
of issue framing on public opinion and suggest that CEOs can sway public opinion, potentially to the same extent as prominent politicians. Moreover, Cook’s CEO activism increased consumer intentions to purchase Apple products, especially...
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Sean Silverthorne
- 23 Feb 2010
- First Look
First Look: Feb. 23
paper seeks to alter the framing of this debate by asking, instead, "When does leadership matter?" We develop a "contingent opportunities" theory of leadership and empirically examine our predictions on a dataset of...
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Martha Lagace
- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: The Business of Crowdsourcing
is quite a bit in scoping out the right question with them so the community can be of value to them," Lipstein said. "If it's a simple question, there's no reason to crowdsource." DeJulio agreed that framing the question just right — free...
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by Dina Gerdeman
- 03 Jan 2008
- What Do You Think?
Does Judgment Trump Experience?
judgment calls, framing and naming the judgment call, and mobilizing and aligning the right people to carry it out), making the judgment call, making execution happen, and learning and continuously adjusting after the call is made. Good...
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by Jim Heskett
- 27 Jun 2017
- First Look
First Look at New Research and Ideas, June 27
case:https://cb.hbsp.harvard.edu/cbmp/product/217059-PDF-ENG Harvard Business School Case 317-065 Responsibilities to Society This module note for students outlines an approach to help managers deliver on their responsibilities in relation to society. The approach...
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Sean Silverthorne