Event Marketing - Publications - Faculty & Research

26 Oct 2010
First Look

First Look: October 26, 2010

PublicationsSelling to Many Countries—Within the U.S. Authors:Frank V. Cespedes and Michael Wong Publication:MIT Sloan Management Review 52, no. 1 (fall 2010) Abstract In pursuing growth, many companies have plans to sell to emerging View Details

Keywords: Sean Silverthorne

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A Pathway to Public Service: Brandon Moore (MBA/MPP 2025) - MBA

The entire experience left me intensely motivated and ready to chip in. How is your RC year (first year of the MBA) going? What are your key learning points ? I’m one month in and I’ve already learned so much! But I’m not just referring to cash flow statements and... View Details

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Data - Institute For Strategy And Competitiveness

HBS ISC Resources Resources Video Courses Data Events & Presentations Frameworks News Publications Data Data Resources U.S. Cluster Mapping The Cluster Mapping Project assembles a detailed picture of the location and performance of... View Details

29 Mar 2022
Book

5 Qualities That Help Companies Thrive for Decades—Even Centuries

Professors Geoffrey Jones and Tarun Khanna, the book, which is available in India, includes interviews with dozens of business and social leaders culled around the topic of lasting leadership principles. The interviews were conducted by Harvard faculty as part of the... View Details

Keywords: by Sean Silverthorne

06 Nov 2006
Research & Ideas

How South Africa Challenges Our Thinking on FDI

market share within their industry; and this, of course, wouldn't be a great environment for someone to go in and set up a new shop. If there are three or four firms sharing an industry, they're probably making money and if you were to... View Details

Keywords: by Martha Lagace

Web

2 Tips to Beat Imposter Syndrome - MBA

they’re going to find me out’.” –Maya Angelou In my second marketing class ever, only two weeks into my first semester of RC year, it happened. I was cold-called. As soon as the professor locked eyes with me and called my name, the... View Details

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Online Business Analytics Course | HBS Online

gain exclusive access to events and other networking opportunities. Description of silent animated video above: Learner types an answer in the discussion board in response to a peer's question Immerse yourself in real-world, case-based... View Details

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HBS Startup Bootcamp and Founders Unfiltered - MBA

finding early customers, calculating unit economics, and how to think about different types of funding. We were given tactical advice on how to objectively focus on data while exploring market fit. Faculty presented central themes of... View Details

26 Aug 2024
Blog Post

HBS Lingo 101

place in the second semester. Field Global Capstone builds on interpersonal and team-based skills learned in START, LEAD, and Inclusion and culminates with student teams going into global markets around the world to help develop a new... View Details

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Online Leadership Principles Course | HBS Online

thought the course was very manageable on top of a full-time job." Abby Katz Senior Marketing Manager at Mavrck Build greater self-awareness and explore how you can adapt your leadership style to meet specific organizational challenges.... View Details

September 2019 (Revised September 2019)
Case

Facebook Fake News in the Post-Truth World

By: John R. Wells, Carole A. Winkler and Benjamin Weinstock

In August 2019, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The first major storm of protest followed the surprise election of Donald Trump as President of the United States on November 8, 2016; many put the blame at the door of fake... View Details

Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networks; Partisanship; Social Media; App Development; Instagram; WhatsApp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Social Networking; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Headquarters; Business Organization; For-Profit Firms; Trends; Communication; Communication Technology; Forms of Communication; Interactive Communication; Interpersonal Communication; Talent and Talent Management; Crime and Corruption; Voting; Demographics; Entertainment; Games, Gaming, and Gambling; Moral Sensibility; Values and Beliefs; Initial Public Offering; Profit; Revenue; Geography; Geographic Location; Global Range; Local Range; Country; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Globalized Markets and Industries; Governing Rules, Regulations, and Reforms; Government and Politics; International Relations; National Security; Political Elections; Business History; Recruitment; Selection and Staffing; Information Management; Information Publishing; News; Newspapers; Innovation and Management; Innovation Strategy; Technological Innovation; Knowledge Dissemination; Human Capital; Law; Leadership Development; Leadership Style; Leading Change; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Management Style; Management Systems; Management Teams; Managerial Roles; Marketing Channels; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Marketplace Matching; Industry Growth; Industry Structures; Monopoly; Media; Product Development; Service Delivery; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Public Ownership; Problems and Challenges; Business and Community Relations; Business and Government Relations; Groups and Teams; Networks; Rank and Position; Opportunities; Behavior; Emotions; Identity; Power and Influence; Prejudice and Bias; Reputation; Social and Collaborative Networks; Status and Position; Trust; Society; Civil Society or Community; Culture; Public Opinion; Social Issues; Societal Protocols; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customization and Personalization; Diversification; Expansion; Horizontal Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Applications and Software; Information Infrastructure; Valuation; Advertising Industry; Communications Industry; Entertainment and Recreation Industry; Information Industry; Information Technology Industry; Journalism and News Industry; Media and Broadcasting Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; California; Sunnyvale; Russia

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01 Sep 2023
News

Global Outposts Expand HBS’s Intellectual Footprint

for faculty members or help them pursue a particular avenue of inquiry across regions. More recently, the responsibilities of HBS global outposts have expanded to include helping to facilitate student immersions in a variety of markets... View Details

Keywords: Jennifer Gillespie

17 Jul 2023
Blog Post

Sustainability Career Advice from the Career & Professional Development Office

marketing to them. I had the opportunity to work with brands on exclusive show sponsorships, large tentpole events and the VH1 Save the Music Foundation to restore public school music programs. When my... View Details

02 Jun 2020
Research & Ideas

Coronavirus Careers: Cloud Kitchens Are Now Serving

to the ease of online delivery using sophisticated apps. A very large number of people have also become aware of the health risks of eating in packed restaurants. Even in the unlikely event that an effective vaccine for COVID-19 is... View Details

Keywords: by Lena Ye and Geoffrey Jones; Food & Beverage

Web

Taking the Risk to Start a Company at Business School - MBA

have an interest in Venture Capital to gain valuable experience as they invest in HBS entrepreneurs. Julie believes there is never a good time to start a company, so you have to go ahead and take the risk. “If you don’t ever try, you won’t know. Don’t ever wait. If... View Details

07 Sep 2011
First Look

First Look: Sept. 7

industries in its preferred direction. We find that exogenous price shocks proved particularly helpful in this regard. The Impact of Relative Standards on the Propensity to Disclose Authors:Alessandro Acquisti, Leslie John, and George Loewenstein Publication:Journal of... View Details

Keywords: Sean Silverthorne

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Expanding My Worldview Through FIELD Global Immersion - MBA

21st century economy. You will exercise your leadership skills and 200+ cases of classroom experience in a context often thousands of miles from home, and maybe even in an industry that is unfamiliar to you. Prior to HBS I was a clean energy engineer – not a digital... View Details

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Online Business Strategy Course | HBS Online

Predicting Competition in Local Markets Competing Against Dominant Platforms Platforms in Your Value Chain Serial Acquirers Show Hide Details Concepts Understanding Network Effects Which Markets Will Tip... View Details

10 Apr 2007
First Look

First Look: April 10, 2007

School Case 207-084 Following a successful model in Europe, JP Morgan has introduced a set of five U.S. retail mutual funds with an investment philosophy and marketing strategy grounded in behavioral finance. The asset management group... View Details

Keywords: Martha Lagace

10 Jan 2023
Op-Ed

Time to Move On? Career Advice for Entrepreneurs Preparing for the Next Stage

it’s important to use these different lenses to fully embrace all the learnings that came from your journey. What specific skills have you developed or mastered? Consider all functions within an organization—financial, sales, product, hiring, etc. These are typically... View Details

Keywords: by Julia Austin

Publications