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All HBS Web
(793)
- News (133)
- Research (551)
- Multimedia (2)
- Faculty Publications (328)
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- November 2000 (Revised June 2001)
- Case
Pokemon: Gotta Catch 'Em All
Pokemon, the colloquial name given to a collection of 150 fantastic, animal-inspired creatures with organic powers and the capacity to evolve, are the stars of video games, trading card games, and TV cartoons. Conceived in Japan in 1996, Pokemon quickly became that...
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Keywords:
Age;
Entertainment;
Ethics;
Cross-Cultural and Cross-Border Issues;
Brands and Branding;
Entertainment and Recreation Industry;
Japan;
United States
Fournier, Susan M., and Andrea Carol Wojnicki. "Pokemon: Gotta Catch 'Em All." Harvard Business School Case 501-017, November 2000. (Revised June 2001.)
- November 2022 (Revised March 2023)
- Supplement
JUUL and the Vaping Revolution: A 2022 Update
By: Michael W. Toffel and Sarah Mehta
This slide deck provides a brief update (2019-2022) on the rise and fall of JUUL Labs, the maker of the popular JUUL e-cigarette.
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Keywords:
Electronic Cigarettes;
E-Cigarettes;
Vaping;
Nicotine Replacement;
JUUL;
Juuling;
Government Regulation;
Advertising;
Advertising Campaigns;
Digital Marketing;
Customers;
Innovation and Invention;
Innovation Strategy;
Marketing;
Ethics;
Brands and Branding;
Marketing Communications;
Marketing Strategy;
Product Marketing;
Corporate Social Responsibility and Impact;
Social Issues;
Technology Industry;
California
- November 2022 (Revised March 2023)
- Supplement
JUUL and the Vaping Revolution: A 2022 Update
By: Michael W. Toffel and Sarah Mehta
This case provides a brief update (2019-2022) on the rise and fall of JUUL Labs, the maker of the popular JUUL e-cigarette.
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Keywords:
Electronic Cigarettes;
E-Cigarettes;
Vaping;
Nicotine Replacement;
JUUL;
Juuling;
Government Regulation;
Advertising;
Advertising Campaigns;
Digital Marketing;
Customers;
Innovation and Invention;
Innovation Strategy;
Marketing;
Ethics;
Brands and Branding;
Marketing Communications;
Marketing Strategy;
Product Marketing;
Corporate Social Responsibility and Impact;
Social Issues;
Technology Industry;
California
Toffel, Michael W., and Sarah Mehta. "JUUL and the Vaping Revolution: A 2022 Update." Harvard Business School Supplement 623-011, November 2022. (Revised March 2023.)
- 14 Nov 2019
- Book
Lifting the Lid on Turkey's Hidden Business History
that with the first scholarly business history of Modern Turkey. Business, Ethics and Institutions: The Evolution of Turkish Capitalism in Global Perspectives was co-edited by Asli M. Colpan, of the Kyoto University, Graduate School of...
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by Sean Silverthorne
- October 2003 (Revised January 2004)
- Case
ITC eChoupal Initiative, The
Soybean farmers in India have traditionally sold their product through ineffective and frequently dishonest physical marketplaces (mandi). Farmers are generally poor and often illiterate and are forced to be "price-takers" after an arduous journey to the mandi. They...
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Keywords:
Plant-Based Agribusiness;
Fairness;
Internet and the Web;
Supply Chain Management;
Emerging Markets;
Agriculture and Agribusiness Industry;
India
Upton, David M., and Virginia Fuller. "ITC eChoupal Initiative, The." Harvard Business School Case 604-016, October 2003. (Revised January 2004.)
- 11 Feb 2015
- Research & Ideas
Politicians Benefited From Using Toxic Loans
Talk of the recent financial crisis often falls into a simplistic narrative of villainous banks, marketing toxic financial products to innocent customers who did not understand their risks. Among the storied victims are municipal...
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- 06 Mar 2006
- What Do You Think?
The China Dilemma for U.S. Firms: Comply, Resist, or Leave?
"I would be very happy if both Google and Yahoo resisted these constraints. The real bottom line is people, no matter where they reside. . . . Please do not limit this discussion to China." Nicole Herbots put it this way: "Our truest self-interest is in...
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- May 2019
- Teaching Note
JUUL and the Vaping Revolution
By: Michael W. Toffel, Trevor Fetter, John Masko and Sarah Mehta
Teaching Note for HBS No. 619-006.
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Keywords:
Electronic Cigarettes;
E-Cigarettes;
Vaping;
Nicotine Replacement;
JUUL;
Juuling;
Advertising;
Advertising Campaigns;
Digital Marketing;
Customers;
Innovation and Invention;
Innovation Strategy;
Marketing;
Ethics;
Brands and Branding;
Marketing Communications;
Marketing Strategy;
Product Marketing;
Corporate Social Responsibility and Impact;
Social Issues;
Information Technology;
Technology Industry;
San Francisco
- 05 Dec 2005
- What Do You Think?
Is Growth Good?
an important distinction: "Granted, the ethics of growth can be two-sided, but growth should not be confused with greed. Agriculture, healthcare, and education . . . are areas of potential growth that can be positive if not tainted...
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Keywords:
by James Heskett
- 25 Sep 2007
- First Look
First Look: September 25, 2007
will in fact homogenize consumption patterns, and a few superstar products will emerge as winners in the market place. In this study, using two large customer transactions data sets obtained from an online music service and an online DVD...
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Keywords:
Martha Lagace
- July 2006
- Case
Citigroup: Euro Zone Bond Trading (A)
By: Lynn S. Paine, Christopher Bruner and Aldo Sesia
Describes the development and execution of a bond trading strategy by a London-based team of Citigroup eurozone bond traders. The trades, which involved two of Europe's leading electronic trading platforms, gave rise to a European-wide controversy over the traders'...
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- 03 Nov 2009
- First Look
First Look: Nov. 3
http://www.hbs.edu/research/pdf/07-100.pdf Nameless + Harmless = Blameless: When Seemingly Irrelevant Factors Influence Judgment of (Un)ethical Behavior (revised) Authors:Francesca Gino, Lisa L. Shu, and Max H. Bazerman Abstract People often make judgments about the...
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Keywords:
Martha Lagace
- 18 Jul 2017
- First Look
First Look at New Research and Ideas, July 18, 2017
Sandra J., and Matthew Preble Abstract—The article discusses an intern for the technology security company Zantech addressing her concerns about her boss in Seoul, South Korea, regarding an inappropriate suggestion on misrepresenting her identity. An overview of the...
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Keywords:
Sean Silverthorne
- 15 Sep 2015
- First Look
September 15, 2015
downside market risks. Required rates of return in such an equilibrium can dramatically exceed those suggested by traditional models, affecting inference about the attractiveness of these investments. Publisher's link:...
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Keywords:
Sean Silverthorne
- 2018
- Introduction
Introduction
BOOK ABSTRACT: When Istvan Hont died in 2013, the world lost a giant of intellectual history. A leader of the Cambridge School of Political Thought, Hont argued passionately for a global-historical approach to political ideas. To better understand the development of...
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Reinert, Sophus A. "Introduction." Introduction to Markets, Morals, Politics: Jealousy of Trade and the History of Political Thought, edited by Béla Kapossy, Isaac Nakhimovsky, Sophus A. Reinert, and Richard Whatmore, 1–22. Cambridge, MA: Harvard University Press, 2018.
- 27 Mar 2005
- Research & Ideas
Should I Pay the Bribe?
get bureaucrats to do their jobs, especially if that's what everyone else does." However, the promise of "serious consequences" if payment isn't made sounds more like extortion. Zhuk doesn't want to shutter the business, but also wants to act as View Details
Keywords:
by Cynthia D. Churchwell
- November 2016 (Revised March 2018)
- Background Note
Note on the Impact of Millennials on the Food System
By: José B. Alvarez, James Weber and Natalie Kindred
In 2016, the millennial generation (those age 19 to 35 in 2016), the largest generation by population in the U.S., was entering its prime home buying, family forming, earning and spending years. This generation was showing different beliefs and behaviors than previous...
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Keywords:
Millennials;
Consumer Packaged Goods;
Food;
Age;
Consumer Behavior;
Agribusiness;
Demographics;
Values and Beliefs;
Consumer Products Industry;
Agriculture and Agribusiness Industry;
Food and Beverage Industry;
United States
Alvarez, José B., James Weber, and Natalie Kindred. "Note on the Impact of Millennials on the Food System." Harvard Business School Background Note 517-064, November 2016. (Revised March 2018.)
- April 2019
- Case
Coup or Crime? The Case of Carlos Ghosn
By: Aiyesha Dey, Jonas Heese and Puneet Brar
This case explores the interplay of global corporations, management styles, and local traditions through the high profile arrest of auto industry icon, Carlos Ghosn, in November 2018. The case allows students to debate opposing theories that led to the arrest and...
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Keywords:
Management Style;
Globalized Markets and Industries;
Problems and Challenges;
Ethics;
Governance Controls
Dey, Aiyesha, Jonas Heese, and Puneet Brar. "Coup or Crime? The Case of Carlos Ghosn." Harvard Business School Case 119-096, April 2019.
- 2015
- Working Paper
The U.S. Experiment with Fair Trade Laws: State Police Powers, Federal Antitrust, and the Politics of 'Fairness,' 1890-1938
By: Laura Phillips Sawyer
Prior to the Great Depression and President Franklin Roosevelt's New Deal programs, considerable pressure for antitrust revision came from trade associations of independent proprietors. A perhaps unlikely leader, Edna Gleason, organized California's retail pharmacists...
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Keywords:
Competition;
Fairness;
Laws and Statutes;
Supply and Industry;
Business and Government Relations
Phillips Sawyer, Laura. "The U.S. Experiment with Fair Trade Laws: State Police Powers, Federal Antitrust, and the Politics of 'Fairness,' 1890-1938." Harvard Business School Working Paper, No. 16-060, November 2015.
- 19 May 2011
- Research & Ideas
Empathy: The Brand Equity of Retail
example of a hospital patient who consistently refused to follow medical orders, gave all the doctors bad reviews in customer surveys regardless of quality of care, and eventually threatened to strip naked in the hospital lobby and threw a tantrum. At that point the...
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