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Show Results For
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All HBS Web
(791)
- People (4)
- News (208)
- Research (461)
- Multimedia (2)
- Faculty Publications (151)
- 01 Jun 2022
- News
Case Study: Glass Half Full
limited upside (no chance of brand extension, no reselling to existing customers), but you have to pay for customer acquisition even inside Amazon. Shopify requires you to invest in many things beyond product development and...
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- 01 Jun 2014
- News
A Look at Olook
André Beisert's olook targets a very particular part of Brazil's new consumer market. "Our brand has a persona," Beisert (MBA 2009) says in his white brick office, which sits atop a small warehouse in the Vila Nova Conceição neighborhood...
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- Web
A Marketing Revolution - The Art of American Advertising
that crossed the boundaries of art and commerce. Their rapidly proliferating advertising products reached audiences far and wide, permeating public spaces in bold designs and colors with instantly recognizable View Details
- 01 Aug 2002
- News
HBS Alumni Association Board of Directors: President's Report
the newly designed Alumni Web site (www.alumni.hbs.edu), which was launched earlier this summer. In addition, a subset of the committee worked with the School to develop an in-depth, informative, and lively presentation about the current...
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Linda J. Wachner
Wachner’s first success in fashion came in the mid-1970s while she was working in Warnaco’s lingerie division, Wagner’s. Perceiving that it was their uncomfortable and unfeminine design that made women “burn their bras,” Wachner...
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Keywords:
Fabric & Apparel
- Web
Marketing - HBS Online
Certificate Courses (2) Digital Marketing Strategy Professor Sunil Gupta Develop digital marketing strategies that reach and retain customers. 7 weeks, 6-7 hrs/week Enroll by October 24 $1,850 Certificate Creating Brand Value Professor...
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- Profile
Colt Stander
Chances are there haven’t been many MBA candidates who have designed eyeglasses for Nickelodeon and Geoffrey Beene, or the mobile console for a micro-ablation tool used in surgical suites. “I’ve had the unusual experience,” Colt Stander...
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- 24 Mar 2017
- News
Personalizing the Path to Professional Success for Women
Many women hit a point in their career unsure which path to take or even how to move ahead. Lisa Skeete Tatum (MBA 1998) has designed what she calls the ideal “playbook” with Landit, a technology startup that offers a personalized career...
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- 01 Dec 2014
- News
Making Big Data Fashionable
get designs to consumers in as little as four weeks—and at an affordable price. In 2012, Moon—who has a background in fashion design, investment banking, corporate strategy, and social commerce startups—launched Trendalytics, a visual...
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- 01 Mar 2006
- News
Faculty Books
operations covering widely recognized brands including Lipton, Hellmann’s, Birds Eye, Ben & Jerry’s, Dove, Sunsilk, and Pond’s. Taking advantage of full access to corporate archives and executives, Jones discusses Unilever’s strategies to...
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- 28 Oct 2019
- Research & Ideas
Brick-and-Mortar Stores Are Making a Comeback
retail. Q: What’s different about the physical storefront in this renaissance of retail? Jill Avery: There’s a lot of experimentation around what a store is and what it could do. In this new worldview, a store has to create a branded...
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- 14 Oct 2020
- News
Sewn with Love
could one company or brand do?” she wondered. Photos courtesy VPL Photos courtesy VPL Hanazawa also understood the fashion-industry network is powerful and has the potential for wider impact. In 2011, she tapped fellow industry leaders...
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Maureen Harmon
- 22 Feb 2022
- News
Savings and Loam
finding brands in every aisle that align with their values. An entire generation of these consumers expects their purchasing power to be deployed as a force for good, whether that means supporting humane working conditions or social or...
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- 23 May 2017
- First Look
First Look at New Ideas and Research: May 23, 2017
https://cb.hbsp.harvard.edu/cbmp/product/517069-PDF-ENG Harvard Business School Case 517-032 Shang Xia: The Creation of a Chinese Luxury Lifestyle Brand The case traces the birth of Shang Xia, a joint venture between the Hermès Group and...
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Carmen Nobel
- 13 Dec 2018
- Blog Post
"I Wanted to Move from Analyzing Results to Creating Them": Cynthia Samanian, MBA 2012
shift from her previous strengths to her new ambitions. At Path, a mobile application startup based in San Francisco, Cynthia joined as a business analyst, but during her five-year tenure, moved to design and product development, becoming...
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- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
most countries, there are strong local brands reflecting local tastes that coexist alongside global brands.” Marketing by producers to consumers is as old as the bazaar. But modern marketing is more than just selling. It involves the...
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- 01 Sep 2014
- News
Case Study: Declawing the Competition
Illustration by Peter Arkle KitNipBox is a monthly subscription service for cat owners. Each box contains products designed to keep cats happy, healthy, and fit: toys, treats, health and hygiene products, must-have accessories, innovative...
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- 01 Dec 2010
- News
A Smooth Stretch
design and suitable not only for yoga but for everyday wear as well. Launched a little over two years ago, her clothing line, Zobha (which means beauty, brilliance, and grace in Sanskrit), can be found in more than 350 stores in twenty...
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- Profile
Jennifer Hurford
London, Frankfurt and Cairo, where she helped consumer brands and healthcare companies arrange short term financing for their suppliers, and at IDEO, a design consulting firm in which she View Details
Keywords:
Financial Services
- 01 Sep 2013
- News
A Start-Up with Giddyup
A Start-Up with Giddyup FORD: These boots were made for business. Photo courtesy Sarah Ford Whether you're the real deal or all hat and no cattle, you can cowboy up in style with custom-made boots from Sarah Ford (MBA 2007). Ford founded Texas-based Ranch Road Boots...
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