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- Faculty Publications (237)
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- All HBS Web (1,163)
- Faculty Publications (237)
- 06 Oct 2010
- Research & Ideas
John Kotter: Four Ways to Kill a Good Idea
time they tried a big change (in their case, the "customer centric" initiative), they were unsuccessful, and some of the consequences (impossible workloads for a while, a few good people's careers derailed) were very unpleasant. Anxiety began to grow as... View Details
Keywords: by John Kotter & Lorne A. Whitehead
- 15 Mar 2016
- First Look
March 15, 2016
intelligent software for efficient order delivery, and a customer friendly online interface. Ocado's customer base had expanded beyond the wealthy to include middle-income consumers; even with a delivery... View Details
- 30 Mar 2003
- Research & Ideas
The Future of IT Consulting
example is the IT product firms that incorporate certification and training for their own consultants, independent consultants, and customer professionals. Microsoft, Sun, and Novell are examples of these kinds of companies. Q: What are... View Details
- 12 Feb 2019
- First Look
New Research and Ideas, February 12, 2019
lead to price paths exhibiting three phases: initial underreaction, followed by overshooting (the bubble), and finally a crash. With learning from prices, the model generates price extrapolation as a byproduct of fast moving beliefs about... View Details
Keywords: Dina Gerdeman
- 24 Apr 2023
- HBS Case
What Does It Take to Build as Much Buzz as Booze? Inside the Epic Challenge of Cannabis-Infused Drinks
which come in flavors ranging from grapefruit rosemary to lemon lavender, as alternatives to alcohol. As queer founders, the duo also committed themselves to inclusive marketing aimed at the LGBTQIA+ community. Initially launched with... View Details
- 01 Sep 2023
- News
Global Outposts Expand HBS’s Intellectual Footprint
research and an array of programs and activities. Read more about Preparing Global Leaders The Initiative has expanded HBS’s intellectual footprint over the years with the creation of 10 global centers and eight regional offices,... View Details
Keywords: Jennifer Gillespie
- Web
Online Entrepreneurship & Innovation Courses | HBS Online
& Clayton Christensen Strengthen your capacity to create winning strategies and bring innovations to market by discovering customer jobs to be done and aligning your business’s resources, processes, and profit formula. 6 weeks, 5 hrs/week... View Details
- 08 Jun 2010
- First Look
First Look: June 8
extract maximum value from technologies such as point-of-sale scanners and customer loyalty cards. Highly readable and compelling, The New Science of Retailing is your playbook for turning all that data into a wellspring for new profits... View Details
Keywords: Martha Lagace
- 12 Apr 2016
- First Look
April 12, 2016
sellers treat consumers differently on the basis of how well informed consumers appear to be. We implement a large-scale field experiment in which callers request price quotes from automotive repair shops. We show that sellers alter their View Details
Keywords: Sean Silverthorne
- 09 Nov 2021
- Research & Ideas
The Simple Secret of Effective Mentoring Programs
company that operates a call center in which workers handle customer inquiries about purchasing new digital products and services, including phone, TV, and internet service. Though the company already had a robust training program in... View Details
Keywords: by Jay Fitzgerald
- Web
About - Business History
rhythm of history when the cake of custom must be broke, when that disruptive, innovating energy is socially advantageous and must be given freer opportunity.” The impact of historical perspective—innovative, disruptive, secular—continues... View Details
- 11 Aug 2008
- Research & Ideas
Strategy Execution and the Balanced Scorecard
financial strategy. If the company does not have a distinctive brand or market presence, a focus on identifying an attractive customer segment, such as through Harvard University professor Michael Porter's positioning framework, W. Chan... View Details
Keywords: by Martha Lagace
- 05 Apr 2011
- First Look
First Look: April 5
access to more candidates, initially positive indirect network effects decrease in strength, reach their limit, and eventually turn negative. The limit to network effects is different for different types of agents. For agents with low... View Details
Keywords: Sean Silverthorne
- 01 Feb 2022
- Book
Innovation Isn’t Just for Startups: How Big Companies Can Succeed
that come with getting venture capital funding. A corporate explorer also has constraints. But they already have a customer base. They already have a brand. They already often have the very technology and product assets they need to put... View Details
Keywords: by Lane Lambert
- Web
Research - Behavioral Finance & Financial Stability
productivities at collecting deposits and making loans. They find that deposit productivity is responsible for two thirds of the value of the median bank and most variation in value across banks. Variation in productivity is driven by differences across banks in... View Details
- Web
Advancing Global, Public, and Societal Health - Health Care
small, diverse teams to help solve customer challenges for Partner organizations. Every year, there are typically several health care experiences. Initiatives focus on societal challenges that are too... View Details
- 22 Oct 2019
- Research & Ideas
Use Artificial Intelligence to Set Sales Targets That Motivate
we need to improve our profit,” he says. For example, a US industrial service company was losing 20 percent of its customers every year. Through research, its leaders realized that when customers stayed with... View Details
Keywords: by Michael Blanding
- 01 Mar 2024
- News
Unlocking the Power of Community
When Tara Fung (MBA 2016) explains Co:Create, the company she cofounded in 2022 and now leads as CEO, she doesn’t mention Web3 first. “We help innovative brands and creators unlock the power of community,” she explains. Co:Create does this with a new, gamified approach... View Details
Keywords: April White
- 14 May 2013
- First Look
First Look: May 14
Abstract—To set inventory service levels, firms must understand how changes in service level affect customer demand. While the effects of service level changes have been studied empirically at the level of the end consumer, relatively... View Details
Keywords: Sean Silverthorne
- Web
Globalization - Faculty & Research
demanding than what the minimalist nature of duties of forbearance initially would suggest. 2014 Working Paper Finance and Social Responsibility in the Informal Economy: Institutional Voids, Globalization and Microfinance Institutions By:... View Details