Publications

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12 Feb 2013
First Look

First Look: Feb. 12

study the dynamics of multi-round position auctions, considering both the case of exogenous click-through rates and the case in which click-through rates are determined by an endogenous consumer search... View Details

Keywords: Sean Silverthorne

21 Dec 2016
Blog Post

The Best Little Secret of the Harvard MBA

and it is noisy. The noise comes from the aggregated voices of hundreds of HBS MBA students. They have gathered in their discussion groups to have some breakfast while they review cases they have had to read for the day’s classes and... View Details

April 1994 (Revised January 1995)
Case

StarKist (A)

By: Richard H.K. Vietor and Forest L. Reinhardt

Set in April 1990, this case focuses on H.J. Heinz and its subsidiary, StarKist, the largest producer of canned tuna in the United States. During the 1980s, the public became increasingly concerned about tuna fishing practices that killed dolphins. StarKist was the... View Details

Keywords: Business Subsidiaries; Decision Choices and Conditions; Laws and Statutes; Management Teams; Brands and Branding; Environmental Sustainability; Competition; Mexico; United States

01 Apr 2022
News

Professor Rosabeth M. Kanter: Narrative

October 1990 (Revised July 1991)
Case

Zenith: Marketing Research for High Definition Television (HDTV)

Managers at Zenith must decide what marketing research, if any, needs to be done now in order to assess market potential and consumer preference for a technological innovation, high definition television (HDTV) that is yet to be introduced. The case describes various... View Details

Keywords: Technological Innovation; Research; Marketing; Television Entertainment; Electronics Industry

25 Feb 2017
Blog Post

3 Reasons I Chose to Attend HBS

and diversity of experiences of its students and faculty. The case method – When I was applying to business schools, I reviewed all of the formal performance evaluations that I had received while working as... View Details

2019
Article

Overcoming Cultural Resistance to Open Source Innovation

By: John Winsor, Jin Hyun Paik, Michael Tushman and Karim R. Lakhani

Purpose: This article offers insight on how to effectively help incumbent organizations prepare for global business shifts to open source and digital business models.
Design/methodology/approach: Discussion related to observation, experience and case studies... View Details

Keywords: Open Source Innovation; Organizational Culture; Organizational Change and Adaptation; Business Model; Technological Innovation; Collaborative Innovation and Invention

Roberto Verganti is in the Technology and Operations Management Unit at Harvard Business School. He teaches Design Theory and Practice for the double degree program MS/MBA conducted jointly by the Harvard Business School and the... View Details

Keywords: automotive; computer; consumer products; electronics; fashion; food; furniture; high technology; home appliances; industrial goods; pharmaceuticals; semiconductor; software; telecommunications; textiles

April 2008
Case

Ophthalmic Consultants of Boston and Dr. Bradford J. Shingleton (2004)

By: H. Kent Bowen and Marcelo Pancotto

Dr. Bradford Shingleton has developed some of the highest quality eye surgery techniques in the industry. He involves his nurses and technicians in creating a surgical service that is constantly improving. The case has many details about how Dr. Shingleton works with... View Details

Keywords: Health Care and Treatment; Independent Innovation and Invention; Service Operations; Performance Productivity; Practice; Problems and Challenges; Health Industry; Boston

Web

Faculty & Research

The Bookmakers: A History of the Book in Eighteen Lives Re: Eugene Soltes 02 Nov 2024 Yahoo! Finance Job Seekers, Take Note: Employers Are Upbeat About Seasonal Hiring Re: Joseph Fuller More Faculty News The Case View Details

18 Nov 2022
HBS Case

What Does It Take to Safeguard a Legacy in Asset Management?

Mehta in the HBS case study “Brown Capital Management.” At a time when many companies are seeking to address deep structural racism, Brown’s methods may provide an important blueprint. “An important question... View Details

Keywords: by Rachel Layne; Financial Services

07 Jul 2009
First Look

First Look: July 7

driven at least partly by career concerns. Download the paper: http://www.hbs.edu/research/pdf/09-014.pdf Policy Bundling to Overcome Loss Aversion: A Method for Improving Legislative Outcomes Authors:Katherine L. Milkman, Mary Carol... View Details

Keywords: Martha Lagace

2014
Working Paper

Firm Competitiveness and Detection of Bribery

By: George Serafeim

Using survey data from firms around the world I analyze how detection of bribery has impacted a firm's competitiveness over the past year. Managers report that the most significant impact was on employee morale, followed by business relations, and then reputation and... View Details

Keywords: Competitiveness; Corruption; Bribery; Employee Engagement; Reputation; Regulation; Competition; Crime and Corruption; Ethics; Performance

SSRN

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Profile

Tuce Zengin Van den Eynde

wanted to get out of my comfort zone and see the bigger picture.” Tuce has not been disappointed. “The case method makes everything interesting,” she says. “You’re not going to remember all the View Details

Keywords: Other Financial Services; Entrepreneurship

July 2013
Case

Novozymes: Establishing the Cellulosic Ethanol Value Chain

By: Willy Shih and Sen Chai

As the world's largest producer of industrial enzymes, Novozymes had invested heavily for many years to bio-engineer enzymes that could break down cellulose into fermentable sugar. In 2010, the company had launched what it thought would become a breakthrough product... View Details

2007
Chapter

Creativity in Product Development

Managing new product development is a key area of management, straddling strategy, innovation and entrepreneurship and macro-organizational behaviour. All of the contributors in the Handbook of New Product Developmet Management are well-known and leading exponents to... View Details

Keywords: Management Practices and Processes; Product Development; Problems and Challenges; Research; Creativity