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Show Results For
-
All HBS Web
(9,744)
- People (21)
- News (2,365)
- Research (5,825)
- Events (43)
- Multimedia (132)
- Faculty Publications (3,887)
- 02 May 2005
- What Do You Think?
Where is Consumer Generated Marketing Taking Us?
Summing Up Consumer generated marketing is a fact of life to which all of us will have to adapt. Adaptation means learning how to use CGM to provide one form of input in fashioning product and marketing...
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Keywords:
by James Heskett
- April 2017
- Article
The Responsibilities and Role of Business in Relation to Society: Back to Basics?
By: Nien-he Hsieh
In this address, I outline a back-to-basics approach to specifying the responsibilities and role of business in relation to society. Three “basics” comprise the approach. The first is arguing that basic principles of ordinary morality, such as a duty not to harm,...
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Keywords:
Business And Society;
Corporate Responsibility;
Harm;
Human Rights;
Institutions;
Pareto Efficiency;
Corporate Social Responsibility and Impact;
Moral Sensibility;
Society;
Rights
Hsieh, Nien-he. "The Responsibilities and Role of Business in Relation to Society: Back to Basics?" Business Ethics Quarterly 27, no. 2 (April 2017): 293–314.
- Web
Published Materials - Creating Emerging Markets
2022 Book Faculty Research Leadership to Last: How Great Leaders Leave Legacies Behind By: Geoffrey Jones and Tarun Khanna 21 OCT 2021 Article Business History Business Investment in Education in Emerging...
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- 01 Jun 2009
- News
The Maestro and the Market
learn about marketing from a business owner who says he doesn’t care whether or not customers like his product? HBS assistant professor Michael Norton’s interest in what motivates seemingly irrational...
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- Web
Marketing AI Guidelines | About
more. New uses are emerging every day. The marketing community across Harvard Business School (HBS) can benefit from the applications of AI, and several groups have already begun to use it in their...
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- 2015
- Book
Political Standards: Corporate Interest, Ideology, and Leadership in the Shaping of Accounting Rules for the Market Economy
By: Karthik Ramanna
There are certain institutions underlying our modern market-capitalist system that are largely outside the interest and understanding of the general public—e.g., rulemaking for bank capital adequacy, actuarial standards, accounting standards, and auditing practice. In...
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Keywords:
Business And Society;
Financial Institutions;
Financial Reporting;
GAAP;
IFRS;
Lobbying;
Capitalism;
Sustainability;
Accounting;
Finance;
Business and Government Relations;
Leadership;
Accounting Industry;
Financial Services Industry;
United States;
China;
India
Ramanna, Karthik. Political Standards: Corporate Interest, Ideology, and Leadership in the Shaping of Accounting Rules for the Market Economy. Chicago: University of Chicago Press, 2015. (Reviews by Anat Admati, S.P. Kothari, Lynn Stout, Lawrence Summers, and Luigi Zingales, among others.)
- 19 May 2011
- News
Brand Oprah Has Some Marketing Lessons
- 19 Sep 2016
- Research & Ideas
Why Isn't Business Research More Relevant to Business Practitioners?
Like many business leaders, Donovan Neale-May routinely seeks out information on business innovation and management trends. He reads reports from market analysis firms, white...
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- February 1985
- Case
Business Research Corp. (B)
Contains a description of a set of related decisions confronting the management and directors of Business Research Corp. (BRC) in April of 1984. BRC needs more capital to finance continued development of the market for a full-text database comprised of Wall Street...
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Keywords:
Decisions;
Finance;
Capital Structure;
Capital;
Goals and Objectives;
Conflict of Interests;
Business Plan;
Financing and Loans;
Ethics
Sahlman, William A. "Business Research Corp. (B)." Harvard Business School Case 285-090, February 1985.
- Web
Research & Teaching - Creating Emerging Markets
might include: How do entrepreneurs in emerging markets build world-class brands? Why and how do entrepreneurs in emerging markets think about 'going global'? Are the motivating factors for them different...
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- March 1981 (Revised November 1984)
- Background Note
Market Selection and Direction: Role of Product Portfolio Planning
Discusses alternative approaches to product portfolio planning, including those of the Boston Consulting Group, General Electric/McKinsey, and the PIMS Program. Examines how portfolio planning can be used in the processes of market selection and setting of business...
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Keywords:
Product Marketing
Yip, George S. "Market Selection and Direction: Role of Product Portfolio Planning." Harvard Business School Background Note 581-107, March 1981. (Revised November 1984.)
- 25 Aug 2014
- News
No accord in Market Basket discussions
- 08 Aug 2022
- HBS Case
Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS
communicate directly with fans. The band members often visited Weverse to reply to ARMY members’ posts and sometimes posted their own messages. From a business perspective, BTS’ strength lay in its ability to identify and nurture its...
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- 30 Apr 2013
- News
The business case for monarchies
- 30 Nov 2016
- News
Chatting w/Christine Exley about the pet market - Part 2
- October 2004 (Revised July 2013)
- Case
Making China Beautiful: Shiseido and the China Market
By: Geoffrey G. Jones, Akiko Kanno and Masako Egawa
Describes the multinational growth of Shiseido, the world's fourth-largest cosmetics company, with a focus on its strategy in China since 1981. Explores the challenges facing firms in the globalization of a culturally specific industry such as cosmetics. The Japanese...
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Keywords:
Cross-Cultural and Cross-Border Issues;
Globalized Firms and Management;
Growth and Development Strategy;
Resource Allocation;
Competition;
Beauty and Cosmetics Industry;
China;
Japan
Jones, Geoffrey G., Akiko Kanno, and Masako Egawa. "Making China Beautiful: Shiseido and the China Market." Harvard Business School Case 805-003, October 2004. (Revised July 2013.)
- Web
In the News - Creating Emerging Markets
Harvard's Creating Emerging Markets Project HBS Professor Geoffrey Jones provides insights on the evolution of business leadership as part of Columbia University's Center for Sustainable Investment's...
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- 25 Nov 2013
- News
Does successful viral marketing lead to a successful product?
- 21 Aug 2012
- News
Apple Reaches Record U.S. Market Value on IPhone Optimism
- Fast Answer
Market Research Reports in General Databases
What top market research/industry reports can be found in our general business databases? View Details