Publications

November 1999
Case

Adam Opel AG (A) and (B) (Condensed)

By: Joseph L. Bower

Focuses on the strategic issue of how to approach the East German market after the Berlin wall came down in late 1989. Within an unusually rich economic-political and organizational-personal context, the chairman of GM's German subsidiary has to respond to Volkswagen's... View Details

Keywords: Adoption; Decision Choices and Conditions; Situation or Environment; Risk and Uncertainty; Auto Industry; Germany

October 1999 (Revised October 2005)
Case

Autobytel.com

By: Youngme E. Moon

Autobytel enjoys first-mover advantage in the Internet new car buying space. According to a number of metrics, it is the online leader in this category. However, a number of competitors have sprung up, raising questions about the long-term viability of Autobytel's... View Details

Keywords: Growth and Development Strategy; Internet and the Web; Marketing Channels; Strategy; Internet and the Web; Competition; Business Model; Service Operations; Budgets and Budgeting; Growth and Development; Auto Industry

March 1999 (Revised November 2001)
Case

Honda-Rover (C): "The Sting"

By: Ashish Nanda, James K. Sebenius and Ron Fortgang

Supplements the (A) case. View Details

Keywords: Business Exit or Shutdown; Joint Ventures; Alliances; Knowledge Sharing; Strategy; Contracts; Negotiation Process; Negotiation Tactics; Cross-Cultural and Cross-Border Issues; Auto Industry; United Kingdom

November 1996
Case

Redesigning the Ford Mustang

By: Arthur Schleifer Jr. and Phyllis Dininio

Keywords: Product Design; Decision Making; Auto Industry; United States

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September 1998 (Revised September 1998)
Case

Saturn Corporation in 1998

Describes the challenges facing the Saturn Corp., General Motor's (GM) small-car company, as it enters a phase of transferring its knowledge, technology, and experience throughout GM. Describes the urgency of Saturnization at GM and the continuing pressure to retain... View Details

Keywords: Knowledge Sharing; Competitive Advantage; Auto Industry; United States

March 1992 (Revised April 1995)
Teaching Note

BMW: The 7-Series Project (A), Teaching Note

By: Gary P. Pisano

Teaching Note for (9-692-083). View Details

Keywords: Projects; Competency and Skills; Production; Quality; Product Development; Growth and Development Strategy; Decisions; Management Practices and Processes; Luxury; Auto Industry

March 1985 (Revised May 2004)
Teaching Note

Waltham Motors Division (TN)

By: William J. Bruns Jr.

Teaching Note for (9-184-169). View Details

Keywords: Auto Industry

March 1969 (Revised August 1997)
Case

Fabritek Corp.

Describes a large-volume automotive parts contract in a high-quality machine work company. Quality and delivery problems arise when one of the four men on the job is replaced with a high producer who cannot earn a substantial bonus because of machine interference. View Details

Keywords: Production; Performance Productivity; Auto Industry

January 1991
Supplement

Volkswagen of America: Audi 5000 (B)

By: Stephen A. Greyser

Six months after the launch in the United States of Audi 5000, Audi marketing executives and their advertising agency must appraise the introductory advertising for the car. Three alternative campaigns to replace the current one are under consideration. View Details

Keywords: Advertising; Advertising Campaigns; Product Launch; Performance Evaluation; Auto Industry; United States

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February 1983
Teaching Note

Studsel Automotive Co., Teaching Note

By: James I. Cash Jr.

Keywords: Auto Industry

December 1984 (Revised March 1986)
Teaching Note

Kalamazoo Plant: Parts Division, Acme Motors, Teaching Note

By: Michael Beer

Keywords: Factories, Labs, and Plants; Auto Industry; Michigan

September 1997 (Revised May 1998)
Case

Mitsubishi Motor Manufacturing of America: The Quest for a Model Workplace

By: Lynn S. Paine and Dale Coxe

This case details the sexual harassment case brought against Mitsubishi Motor Manufacturing of America by nearly 300 female employees in April 1996. The recommendations developed for the company by former U.S. Labor Secretary Lynn Marten are presented. In response to... View Details

Keywords: Ethics; Moral Sensibility; Groups and Teams; Organizational Culture; Organizational Change and Adaptation; Behavior; Attitudes; Problems and Challenges; Working Conditions; Crime and Corruption; Auto Industry; United States

January 1978
Case

Studsel Automotive Co.

By: Robert G. Gilbertson and F. Warren McFarlan

Keywords: Auto Industry

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June 1985 (Revised August 1985)
Teaching Note

Volkswagen Group, Teaching Note

By: Malcolm S. Salter

Keywords: Auto Industry