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All HBS Web
(1,003)
- People (3)
- News (106)
- Research (821)
- Events (1)
- Multimedia (8)
- Faculty Publications (669)
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- September 1998 (Revised September 1998)
- Case
Saturn Corporation in 1998
Describes the challenges facing the Saturn Corp., General Motor's (GM) small-car company, as it enters a phase of transferring its knowledge, technology, and experience throughout GM. Describes the urgency of Saturnization at GM and the continuing pressure to retain...
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McGahan, Anita M. "Saturn Corporation in 1998." Harvard Business School Case 799-021, September 1998. (Revised September 1998.)
- March 1992 (Revised April 1995)
- Teaching Note
BMW: The 7-Series Project (A), Teaching Note
By: Gary P. Pisano
Teaching Note for (9-692-083).
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- March 1985 (Revised May 2004)
- Teaching Note
Waltham Motors Division (TN)
By: William J. Bruns Jr.
Teaching Note for (9-184-169).
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Keywords:
Auto Industry
- March 1969 (Revised August 1997)
- Case
Fabritek Corp.
Describes a large-volume automotive parts contract in a high-quality machine work company. Quality and delivery problems arise when one of the four men on the job is replaced with a high producer who cannot earn a substantial bonus because of machine interference.
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Holstein, William K., Linda Sprague, and Lawrence Bennigson. "Fabritek Corp." Harvard Business School Case 669-004, March 1969. (Revised August 1997.)
- January 1991
- Supplement
Volkswagen of America: Audi 5000 (B)
Six months after the launch in the United States of Audi 5000, Audi marketing executives and their advertising agency must appraise the introductory advertising for the car. Three alternative campaigns to replace the current one are under consideration.
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Keywords:
Advertising;
Advertising Campaigns;
Product Launch;
Performance Evaluation;
Auto Industry;
United States
Greyser, Stephen A. "Volkswagen of America: Audi 5000 (B)." Harvard Business School Supplement 591-066, January 1991.
- May 1978 (Revised October 1994)
- Supplement
Cumberland Metal Industries (B): Model Year 1978 Results with Beta Motors
Designed as a class hand-out after discussion of the (A) case.
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Keywords:
Auto Industry
Shapiro, Benson P. "Cumberland Metal Industries (B): Model Year 1978 Results with Beta Motors." Harvard Business School Supplement 578-171, May 1978. (Revised October 1994.)
- December 1984 (Revised March 1986)
- Teaching Note
Kalamazoo Plant: Parts Division, Acme Motors, Teaching Note
By: Michael Beer
- September 1997 (Revised May 1998)
- Case
Mitsubishi Motor Manufacturing of America: The Quest for a Model Workplace
By: Lynn S. Paine and Dale Coxe
This case details the sexual harassment case brought against Mitsubishi Motor Manufacturing of America by nearly 300 female employees in April 1996. The recommendations developed for the company by former U.S. Labor Secretary Lynn Marten are presented. In response to...
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Keywords:
Ethics;
Moral Sensibility;
Groups and Teams;
Organizational Culture;
Organizational Change and Adaptation;
Behavior;
Attitudes;
Problems and Challenges;
Working Conditions;
Crime and Corruption;
Auto Industry;
United States
Paine, Lynn S., and Dale Coxe. "Mitsubishi Motor Manufacturing of America: The Quest for a Model Workplace." Harvard Business School Case 398-028, September 1997. (Revised May 1998.)
- November 1990
- Supplement
Honda Motor Co. (B): Views of Senior Management
Provides a follow-up to Honda Motor Co. and Honda of America (A). Describes the memos of Nobuhico Kawamoto, newly appointed Honda president, and Shoichiro Irimajiri, newly appointed executive vice president, with respect to the challenges facing Honda in the 1990s....
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Sorenson, Ralph Z. "Honda Motor Co. (B): Views of Senior Management." Harvard Business School Supplement 391-107, November 1990.
- January 1978
- Case
Studsel Automotive Co.
By: Robert G. Gilbertson and F. Warren McFarlan
Keywords:
Auto Industry
Gilbertson, Robert G., and F. Warren McFarlan. "Studsel Automotive Co." Harvard Business School Case 178-101, January 1978.
- June 1985 (Revised August 1985)
- Teaching Note
Volkswagen Group, Teaching Note
Keywords:
Auto Industry
- 10 Jun 2002
- Research & Ideas
Reinventing the Industrial Giant
GMBuyPower.com, which enables customers to order cars online. The second is the development of its OnStar technology, which, according to the company's 1999 annual report, will enable the first "Web car." 72 The third change is the development of a B2B View Details
- 13 Mar 2014
- Research & Ideas
Can We Get To Where We Need To Go?
When Harvard Business School Dean Nitin Nohria first moved from India to the United States more than 30 years ago, he was impressed with how well the highways and airports hummed along in this country. Yet Nohria said in recent years he has visited other countries with...
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- February 1999 (Revised June 2010)
- Case
Car Wash Partners, Inc.
By: Paul A. Gompers
Examines the investment decision of Cabot Brown and Bill Burgin, two venture capitalists, to finance Car Wash Partners (CWP). CWP intends to purchase automatic car washes around the country. Investment strategy and deal structuring are discussed.
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Keywords:
Mergers and Acquisitions;
Entrepreneurship;
Venture Capital;
Financial Strategy;
Auto Industry;
Auto Industry
Gompers, Paul A. "Car Wash Partners, Inc." Harvard Business School Case 299-034, February 1999. (Revised June 2010.)
- June 2022
- Case
Michelin’s Green Gold Bahia Program: Leaving With Grace
By: Sandra J. Sucher, Shalene Gupta and Susan J. Winterberg
In 2015, the top management of French tire-maker Michelin, was evaluating Michelin’s approach to divesting its rubber plantations ten years after incorporating a novel strategy.
In 2004, Michelin had a Brazilian rubber challenge. Its Bahía plantation had been hit...
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Keywords:
Divestment;
Supply Chain Management;
Natural Resources;
Corporate Accountability;
Corporate Social Responsibility and Impact;
Rubber Industry;
Auto Industry;
Brazil;
France
Sucher, Sandra J., Shalene Gupta, and Susan J. Winterberg. "Michelin’s Green Gold Bahia Program: Leaving With Grace." Harvard Business School Case 322-132, June 2022.
- July 2019
- Case
Autonomous Vehicles: Smooth or Bumpy Ride Ahead?
By: Elie Ofek and Akhil Waghmare
In early 2019, transportation was set to undergo a major transformation with the advent of autonomous vehicles (AVs), also referred to as driverless cars, which were nearing completion from an R&D and testing phase. Yet many questions remained open regarding exactly...
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Keywords:
Transportation;
Technological Innovation;
Disruptive Innovation;
Transformation;
Technology Adoption;
Business Model;
Governing Rules, Regulations, and Reforms;
Auto Industry;
Auto Industry
Ofek, Elie, and Akhil Waghmare. "Autonomous Vehicles: Smooth or Bumpy Ride Ahead?" Harvard Business School Case 520-008, July 2019.
- December 2018
- Teaching Note
Autonomous Vehicles: The Rubber Hits the Road…but When?
By: William Kerr and James Palano
The autonomous vehicles have enormous implications for business and society. But, despite the headline-laden attention paid to the technology, there remain more questions than answers. Students will learn about the complex industry and have explicit discussions about...
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- October 2017
- Case
Shift Technologies, Inc.
By: Thomas Eisenmann and Nicole Tempest Keller
In 2017, management at Shift, an online marketplace that uses a “high touch,” concierge approach to buy and sell used cars, was formulating plans for the San Francisco–based startup’s next phase of expansion. One option was to preserve Shift’s current business model...
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Keywords:
Entrepreneurship;
Market Design;
Multi-Sided Platforms;
Marketplace Matching;
Growth and Development Strategy;
Decision Choices and Conditions;
Auto Industry;
Auto Industry;
United States
Eisenmann, Thomas, and Nicole Tempest Keller. "Shift Technologies, Inc." Harvard Business School Case 818-002, October 2017.
- July 1997
- Case
Ford Motor Company: Maximizing the Business Value of Web Technologies
One of the largest companies in the world decides to aggressively deploy Web technology and must manage and support the new technology. A discussion of infrastructure renewal, application development, extranets, and content management is included.
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Keywords:
Organizational Change and Adaptation;
Value Creation;
Information Technology;
Infrastructure;
Internet and the Web;
Auto Industry;
Auto Industry
Austin, Robert D., and Mark J. Cotteleer. "Ford Motor Company: Maximizing the Business Value of Web Technologies." Harvard Business School Case 198-006, July 1997.