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- Faculty Publications (474)
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- November 1990 (Revised April 1999)
- Case
General Motors: Packard Electric Division
Packard Electric is the division of General Motors (GM) that does all of the electrical wiring and cabling for GM automobiles. They developed a new approach for passing the cables through the firewall between the engine and passenger compartments. The new technology...
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Keywords:
Business Divisions;
Cost;
Management Style;
Product Design;
Product Development;
Production;
Projects;
Groups and Teams;
Conflict and Resolution;
Technology;
Auto Industry
Wheelwright, Steven C. "General Motors: Packard Electric Division." Harvard Business School Case 691-030, November 1990. (Revised April 1999.)
- September 1990
- Case
Roger Smith, General Motors, and Ross Perot
Keywords:
Auto Industry
Badaracco, Joseph L., Jr. "Roger Smith, General Motors, and Ross Perot." Harvard Business School Case 391-060, September 1990.
- July 1990 (Revised August 1994)
- Case
U.S. Auto Industry: Scenarios and Choices for the 1990s
Asks students to prepare a capacity utilization scenario for the U.S. auto industry in 1992 and to propose proper courses of action for Ford and General Motors in the face of globalizing competition. The subject is "corporate strategy in an overcapacitized world."...
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Keywords:
Globalization;
Business or Company Management;
Competitive Strategy;
Corporate Strategy;
Auto Industry;
United States
Salter, Malcolm S. "U.S. Auto Industry: Scenarios and Choices for the 1990s." Harvard Business School Case 391-001, July 1990. (Revised August 1994.)
- July 1990 (Revised August 1994)
- Supplement
U.S. Auto Industry: Scenarios and Choices for the 1990s, Supplement
Provides relevant back-up data for the required scenario writing exercise.
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Salter, Malcolm S. "U.S. Auto Industry: Scenarios and Choices for the 1990s, Supplement." Harvard Business School Supplement 391-002, July 1990. (Revised August 1994.)
- April 1990 (Revised January 1993)
- Teaching Note
Fiat--1986 (TN)
By: W. Carl Kester
Teaching Note for (9-288-003).
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- April 1990
- Case
Mazda: Corporate Public Relations in the United States
By: Stephen A. Greyser and Norman Klein
Greyser, Stephen A., and Norman Klein. "Mazda: Corporate Public Relations in the United States." Harvard Business School Case 590-102, April 1990.
- March 1990
- Article
Automobile Marketing in the Context of American Business History
By: R. S. Tedlow
Tedlow, R. S. "Automobile Marketing in the Context of American Business History." Gérer et comprendre 18 (March 1990): 68–89.
- January 1990
- Case
Rio Bravo Electricos, General Motors Corp. (Abridged)
By: James E. Austin
Austin, James E. "Rio Bravo Electricos, General Motors Corp. (Abridged)." Harvard Business School Case 690-041, January 1990.
- November 1989
- Teaching Note
The Poletown Dilemma and Poletown Dilemma: The Outcome, Teaching Note
By: Thomas R. Piper
Teaching Note for (9-389-017) and (9-390-068).
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- November 1989 (Revised February 1992)
- Case
Ford Motor Co.: Dealer Sales and Service
Since Henry Ford founded Ford Motor Co., Ford vehicles have been sold and serviced the same way. By the late 1980s Ford began to consider making changes in its sales and service process. Two developments forced Ford to reconsider these processes. First, Ford found...
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Keywords:
Organizational Change and Adaptation;
Change Management;
Distribution Channels;
Customer Focus and Relationships;
Auto Industry;
Auto Industry;
Auto Industry;
United States
Schlesinger, Leonard A. "Ford Motor Co.: Dealer Sales and Service." Harvard Business School Case 690-030, November 1989. (Revised February 1992.)
- November 1989 (Revised November 1991)
- Case
Transformation at Ford
By: Leonard A. Schlesinger and Richard Pascale
In 1980 Ford was near disaster. The company lost billions of dollars between 1980 and 1982. By 1988 the company had been transformed into one of the most successful corporations in the United States. Describes what happened and then examines how it happened. The major...
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Keywords:
Organizational Change and Adaptation;
Change Management;
Success;
Transformation;
Auto Industry;
Auto Industry;
United States
Schlesinger, Leonard A., and Richard Pascale. "Transformation at Ford." Harvard Business School Case 390-083, November 1989. (Revised November 1991.)
- November 1989
- Supplement
The Poletown Dilemma: The Outcome
By: Thomas R. Piper
Summarizes the outcome.
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Piper, Thomas R. "The Poletown Dilemma: The Outcome." Harvard Business School Supplement 390-068, November 1989.
- August 1989 (Revised November 1994)
- Case
Nissan Motor Co. Ltd.: Marketing Strategy for the European Market
By: John A. Quelch
Nissan executives are reviewing their European marketing strategy in light of the 1992 European Community (EC) market integration program and the likely end of bilateral import quotas on Japanese cars by some EC countries. Having recently established a manufacturing...
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Keywords:
Marketing Strategy;
Resource Allocation;
Market Entry and Exit;
Trade;
Auto Industry;
Japan;
United Kingdom;
Europe
Quelch, John A. "Nissan Motor Co. Ltd.: Marketing Strategy for the European Market." Harvard Business School Case 590-018, August 1989. (Revised November 1994.)
- July 1989 (Revised August 1989)
- Teaching Note
U.S. Auto Industry: Scenarios and Choices, Teaching Note
- April 1989
- Case
Norton Auto Supply
Describes a multiechelon distribution system for the distribution of automobile spare parts. An analyst has been hired by the Norton Auto Supply Co. to improve the company's inventory planning and control techniques. Includes demand, cost, weight, and supplier lead...
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Keywords:
Business or Company Management;
Operations;
Distribution Channels;
Management Practices and Processes;
Management;
Strategy;
Auto Industry;
Auto Industry
Hammond, Janice H. "Norton Auto Supply." Harvard Business School Case 689-084, April 1989.
- April 1989 (Revised June 1989)
- Case
U.S. Auto Industry: Scenarios and Choices
Salter, Malcolm S. "U.S. Auto Industry: Scenarios and Choices." Harvard Business School Case 389-152, April 1989. (Revised June 1989.)
- April 1989 (Revised June 1989)
- Supplement
U.S. Auto Industry: Scenarios and Choices, Supplement
Salter, Malcolm S. "U.S. Auto Industry: Scenarios and Choices, Supplement." Harvard Business School Supplement 389-153, April 1989. (Revised June 1989.)
- March 1989
- Case
Philips In-Car Entertainment (A)
By: F. Warren McFarlan and H. Jeff Smith
McFarlan, F. Warren, and H. Jeff Smith. "Philips In-Car Entertainment (A)." Harvard Business School Case 189-153, March 1989.
- September 1988 (Revised October 1992)
- Case
Suzuki Samurai
By: John A. Quelch
Suzuki and advertising agency executives are debating the product positioning and accompanying copy strategy alternatives for the Suzuki Samurai prior to its U.S. introduction.
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Keywords:
Product Positioning;
Marketing Strategy;
Market Entry and Exit;
Advertising Campaigns;
Auto Industry;
Auto Industry;
Japan;
United States
Quelch, John A. "Suzuki Samurai." Harvard Business School Case 589-028, September 1988. (Revised October 1992.)