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- All HBS Web (495)
- Faculty Publications (20)
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
over a course of a career or in the flash of an eye—just ask Atlanta Falcons quarterback Michael Vick, who was a top endorsement target of clients such as Coca-Cola until he was disgraced earlier this year in a dogfighting scandal. Superstars throughout the View Details
- 01 Sep 2006
- News
High Adventure
BEILHARZ: "I no longer feel like one of those pet animals on a wheel." On a rare break from running her new ecotourism business in the wilds of Texas Hill Country, Amy Beilharz (MBA ’84) reflects on the life she and her husband, David, have built since leaving...
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- 21 Jun 2010
- News
Launching a Fashion Site
- 01 Dec 2007
- News
Coach “Chuck” Jukes Convention
’Tis the season for bowl games and playoffs! If you’re stuck at midfield on your shopping list with the clock winding down, The Complete Handbook of Coaching Wide Receivers would make a great Hail Mary holiday gift. The treatise’s author is Coach S. “Chuck” Myers, aka...
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- 01 Apr 2002
- News
Just Super
Moments after the New England Patriots upset the heavily favored St. Louis Rams 20-17 in Super Bowl XXXVI, Patriots owner Robert Kraft (MBA '65) thanked the team's fans "for helping us bring this championship home" and observed that "our team symbolizes what's going on...
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- 01 Mar 2005
- News
Deal Me In
Black Photo Courtesy Fitdeck Have you heard about the latest must-have exercise equipment? Your local gym doesn’t have it, and that’s just fine with its inventor, Phil Black (MBA ’02), who’d rather see it in your shirt pocket. Black, a certified personal trainer and...
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- 01 Dec 2012
- News
The Billion-Dollar Question
—World traveler, public speaker, and consultant Francis Tapon (MBA 1997) is the author of Hike Your Own Hike: 7 Life Lessons from Backpacking across America and The Hidden Europe: What Eastern Europeans Can Teach Us. While on his way to visiting every country on earth,...
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- 01 Dec 2010
- News
Greyser Honored for Sports Business Achievement
Stephen A. Greyser, the Richard P. Chapman Professor of Business Administration, Emeritus, has received the 2010 Sports Marketing Lifetime Achievement Award from the American Marketing Association in recognition of his “distinguished career contributions to the...
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- 13 Jan 2016
- News
Moonpig Owner PhotoBox Taking Europe by Storm
- 01 Jun 2015
- News
3-Minute Briefing: Rehito “Ray” Hatoyama (MBA 2008)
For Hello Kitty, we like to say, “Small gift, big smile.” We have a 10-cent lollipop at some mass retailers. But we also have $500,000 jewelry. Sanrio has more than 3,000 licensing partners in over 130 countries. The happiness of bringing a smile to someone is very...
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