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  • All HBS Web  (12,370)
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Show Results For

  • All HBS Web  (12,370)
    • People  (36)
    • News  (1,921)
    • Research  (8,801)
    • Events  (38)
    • Multimedia  (38)
  • Faculty Publications  (6,841)
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  • Article

Vungle Inc. Improves Monetization Using Big-Data Analytics

By: Bert De Reyck, Ioannis Fragkos, Yael Grushka-Cockayne, Casey Lichtendahl, Hammond Guerin and Andrew Kritzer
The advent of big data has created opportunities for firms to customize their products and services to unprecedented levels of granularity. Using big data to personalize an offering in real time, however, remains a major challenge. In the mobile advertising industry,... View Details
Keywords: Big Data; Monetization; Data and Data Sets; Advertising; Mobile Technology; Customization and Personalization; Performance Improvement
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De Reyck, Bert, Ioannis Fragkos, Yael Grushka-Cockayne, Casey Lichtendahl, Hammond Guerin, and Andrew Kritzer. "Vungle Inc. Improves Monetization Using Big-Data Analytics." Interfaces 47, no. 5 (September–October 2017): 454–466.
  • 2016
  • Working Paper

Innovation Adoption and Organizational Identity: Identity Dynamism as a Strategic Resource for Top Management Team Decision Making

By: Ryan Raffaelli, Mary Ann Glynn and Michael Tushman
Organizations continuously face decisions about whether to adopt radical innovations. We examine the relationship between innovation adoption and identity, linking identity with firm strategy to explain innovation adoption over time. We conceptualize identity as... View Details
Keywords: Dynamic Managerial Capabilities; Organizational Identity; Innovation Adoption; Mission and Purpose; Organizational Culture; Innovation and Invention; Adoption
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Raffaelli, Ryan, Mary Ann Glynn, and Michael Tushman. "Innovation Adoption and Organizational Identity: Identity Dynamism as a Strategic Resource for Top Management Team Decision Making." Working Paper, 2016.
  • 04 Feb 2014
  • First Look

First Look: February 4

the structure of strategy may enable a strategist to develop the optimal strategy in a very parsimonious way. Download working paper: http://ssrn.com/abstract=2383981 View Details
Keywords: Sean Silverthlorne
  • Mar 16 2018
  • Testimonial

Building a Global Support System

  • October 2001
  • Supplement

BMW AG: The Digital Auto Project-An Interview With Chris Bangle, Head of Global Design

By: Stefan H. Thomke
Chris Bangle describes how BMW is trying to reduce its development time by half with the aid of computer-aided technologies. To leverage these technologies in the very competitive automotive industry, he talks about how BMW is faced with the challenges of changing its... View Details
Keywords: Interpersonal Communication; Management Practices and Processes; Time Management; Product Development; Organizational Change and Adaptation; Problems and Challenges; Competition; Information Technology; Auto Industry
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Thomke, Stefan H. "BMW AG: The Digital Auto Project-An Interview With Chris Bangle, Head of Global Design." Harvard Business School Video Supplement 602-802, October 2001.
  • June 2018 (Revised October 2019)
  • Case

Back to the Roots

By: Elizabeth A. Keenan and Leslie K. John
Email mking@hbs.edu for a courtesy copy.

Back to the Roots (BTTR) is a start-up with a social mission to “undo food”—to reconnect people to where their food comes from. In late 2017, Back to the Roots cofounders... View Details
Keywords: Organic Food; Startup; Crowdfunding; Sustainability; Transparency; Entrepreneurship; Business Startups; Product Development; Product Marketing; Growth and Development Strategy; Decision Making; Food; Food and Beverage Industry
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Keenan, Elizabeth A., and Leslie K. John. "Back to the Roots." Harvard Business School Case 518-073, June 2018. (Revised October 2019.) (Email mking@hbs.edu for a courtesy copy.)
  • September 2022 (Revised February 2023)
  • Case

EnergyNow: Powering a New Market

By: Alexander MacKay and James Barnett
In August 2022, EnergyNow co-founder and CEO Stuart MacWilliam (MBA 2015) considers the company strategy for building solar panels to provide power in South Africa’s recently deregulated energy market. View Details
Keywords: Business Ventures; Development Economics; Energy; Alternative Energy; Energy Generation; Energy Sources; Renewable Energy; Entrepreneurship; Environmental Management; Ethics; Geography; Government and Politics; Energy Policy; Law; Management; Markets; Market Timing; Operations; Energy Industry; Utilities Industry; Africa; South Africa
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MacKay, Alexander, and James Barnett. "EnergyNow: Powering a New Market." Harvard Business School Case 723-361, September 2022. (Revised February 2023.)
  • Research Summary

The Origins, Current State, and Future of Capitalism

By: Sophus A. Reinert
Starting with the dawn of market capitalism in Renaissance Italy, Professor Reinert works at the intersection of economic ideas, policies, and practices in history, particularly as seen through the lens of national strategies in international competition. He seeks to... View Details
  • September 2003 (Revised June 2007)
  • Case

Virgin Mobile USA: Pricing for the Very First Time

Dan Schulman, the CEO of Virgin Mobile USA, must develop a pricing strategy for a new wireless phone service targeted toward consumers in their teens and twenties, many of whom are believed to have poor credit quality and uneven usage patterns. Contrary to conventional... View Details
Keywords: Price; Market Entry and Exit; Wireless Technology; Telecommunications Industry; United States
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McGovern, Gail J. "Virgin Mobile USA: Pricing for the Very First Time." Harvard Business School Case 504-028, September 2003. (Revised June 2007.)
  • May 2012 (Revised August 2014)
  • Case

McKesson

By: Regina E. Herzlinger and Natalie Kindred
McKesson, a large, diversified drug distribution and health care IT company, is considering development of new business offerings to help private practice physicians remain independent. The company, with $122 billion in 2010 revenues, just made its first foray into... View Details
Keywords: Health Care Industry; Health Care Policy; Organizational Transformations; Health Services; Health Care and Treatment; Business Model; Service Operations; Change Management; Corporate Strategy; Information Technology; Policy; Pharmaceutical Industry; Health Industry; United States
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Herzlinger, Regina E., and Natalie Kindred. "McKesson." Harvard Business School Case 312-002, May 2012. (Revised August 2014.)

    Geoffrey G. Jones

    Geoffrey Jones is the Isidor Straus Professor of Business History, and Faculty Chair of the School's Business History Initiative. He holds degrees of BA, MA and PhD from Cambridge University, UK. He has an honorary Doctorate in Economics and Business Administration... View Details

    Keywords: beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products
    • November 1994 (Revised December 1995)
    • Case

    The Domik Project

    By: William J. Poorvu and John H. Vogel Jr.
    Cameron Sawyer, CEO of Sawyer and Co., seeks financing for an office building he is developing in Moscow. The case describes the opportunities and challenges of development in Russia. Also highlights entrepreneurial opportunities in a changing world. View Details
    Keywords: Buildings and Facilities; Opportunities; Corporate Entrepreneurship; Financing and Loans; Problems and Challenges; Growth and Development Strategy; Moscow
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    Poorvu, William J., and John H. Vogel Jr. "The Domik Project." Harvard Business School Case 395-104, November 1994. (Revised December 1995.)
    • October 2003
    • Case

    ABS Global

    By: David E. Bell, Hal Hogan and Jose M. M. Porraz
    ABS Global is considering an acquisition in Australia. Efficient production and distribution is becoming more difficult as it becomes global. Yet trade restrictions and local preferences for its product, bull semen, dictate that ABS come up with a new way to... View Details
    Keywords: Acquisition; Production; Global Strategy; Distribution; Adaptation; Agriculture and Agribusiness Industry; Australia
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    Bell, David E., Hal Hogan, and Jose M. M. Porraz. "ABS Global." Harvard Business School Case 504-053, October 2003.
    • 13 Jul 2011
    • Research & Ideas

    Experimental Researcher Helps Improve Health Care in Zambia

    Sometimes big ideas start with small experiments. That's been the experience of Harvard Business School professor Nava Ashraf, whose experimental approach to research in developing countries has produced insights that have influenced... View Details
    Keywords: by Roger Thompson; Health
    • March 1979 (Revised June 1985)
    • Case

    Chain Saw Industry in 1974

    By: Michael E. Porter
    Describes the structure of the chain saw industry in 1974, when it is on the threshold of a major period of growth. Data are provided on each significant competitor. The discussion should center around strategies in a growing market for differently situated... View Details
    Keywords: Industry Growth; Corporate Strategy; Industry Structures; Growth and Development Strategy; Manufacturing Industry
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    Porter, Michael E. "Chain Saw Industry in 1974." Harvard Business School Case 379-157, March 1979. (Revised June 1985.)
    • April 2000 (Revised March 2015)
    • Case

    The First Six Months: Launching a PSF Career

    By: Ashish Nanda, Thomas J. DeLong and Scot H. Landry
    Presents two situations: 1) two graduating MBAs from Harvard Business School compare and contrast their strategies for getting off to a good start in consulting, and 2) a junior consultant has to deal with difficult feedback in his very first performance review. View Details
    Keywords: Personal Development and Career; Planning; Practice; Strategy; Performance Evaluation; Adaptation; Consulting Industry
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    Nanda, Ashish, Thomas J. DeLong, and Scot H. Landry. "The First Six Months: Launching a PSF Career." Harvard Business School Case 800-373, April 2000. (Revised March 2015.)
    • September 1998 (Revised December 1998)
    • Case

    Palm Computing: The Pilot Organizer

    Palm Computing appears to be the first to have gotten it "right" in the PDA (personal digital assistant) market. Palm Computing has designed a radically new product which will appeal to certain market segments. However, it is unclear how Palm Computing will fare... View Details
    Keywords: Technological Innovation; Competition; Product Launch; Electronics Industry
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    Atluru, Rajesh, Thomas J. Kosnik, and Kevin Wasserstein. "Palm Computing: The Pilot Organizer." Harvard Business School Case 599-040, September 1998. (Revised December 1998.)
    • August 2015 (Revised May 2017)
    • Case

    TSG Hoffenheim: Football in the Age of Analytics

    By: Feng Zhu, Karim R. Lakhani, Sascha L. Schmidt and Kerry Herman
    In 2015, Dietmar Hopp, owner of Germany's Bundesliga football team TSG Hoffenheim and co-founder of the global enterprise software company SAP, was considering how to ensure long-term sustainability and competitiveness for TSG Hoffenheim. While historically a small... View Details
    Keywords: Information Technology; Measurement and Metrics; Sports; Sports Industry
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    Zhu, Feng, Karim R. Lakhani, Sascha L. Schmidt, and Kerry Herman. "TSG Hoffenheim: Football in the Age of Analytics." Harvard Business School Case 616-010, August 2015. (Revised May 2017.)
    • Program

    Leadership for Senior Executives

    eligible for the Certificate of Management Excellence. Learn More Key Benefits To lead in an uncertain world, you need to hone your "contextual intelligence" and understand the macro- and micro-level forces influencing your organization's success. This program will... View Details
    • December 2023
    • Article

    Advances in Power-to-Gas Technologies: Cost and Conversion Efficiency

    By: Gunther Glenk, Philip Holler and Stefan Reichelstein
    Widespread adoption of hydrogen as an energy carrier is widely believed to require continued advances in Power-to-Gas (PtG) technologies. Here we provide a comprehensive assessment of the dynamics of system prices and conversion efficiency for three currently prevalent... View Details
    Keywords: Clean Technology; Green Hydrogen; Carbon Emissions; Decarbonization; Learning By Doing; Environment; Energy; Environmental Accounting; Environmental Management; Sustainable Cities; Cost Accounting; Innovation and Management; Technology Adoption; Energy Policy; Engineering; Green Technology; Industrial Products Industry; Industrial Products Industry; Industrial Products Industry; Industrial Products Industry; Industrial Products Industry; North America; South America; Africa; Europe; Asia
    Citation
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    Glenk, Gunther, Philip Holler, and Stefan Reichelstein. "Advances in Power-to-Gas Technologies: Cost and Conversion Efficiency." Energy & Environmental Science 16, no. 12 (December 2023): 6058–6070.
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