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      Product Development StrategyRemove Product Development Strategy →

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      • February 1994 (Revised May 1995)
      • Case

      Eastman Kodak Co.: Funtime Film

      By: Robert J. Dolan
      Eastman Kodak has suffered significant declines in film market share at the hands of lower priced branded producers and private label products. The case presents Kodak's proposal to launch a new economy brand of film to combat these rivals. View Details
      Keywords: Product Positioning; Competition; Price; Product Launch; Brands and Branding; Consumer Products Industry
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      Dolan, Robert J. "Eastman Kodak Co.: Funtime Film." Harvard Business School Case 594-111, February 1994. (Revised May 1995.)
      • February 1994
      • Case

      Kathryn McNeil (A)

      By: Joseph L. Badaracco Jr.
      Charles Foley, vice president of the computer retailing firm Sayer MicroWorld, must decide whether or not to fire his employee, Kathryn McNeil, a 37-year-old product manager who has been unable to work as many hours as her colleagues due to her status as a single... View Details
      Keywords: Ethics; Values and Beliefs; Employees; Work-Life Balance; Resignation and Termination; Mergers and Acquisitions; Retail Industry
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      Badaracco, Joseph L., Jr. "Kathryn McNeil (A)." Harvard Business School Case 394-111, February 1994.
      • February 1994 (Revised September 1995)
      • Case

      Leland O'Brien Rubinstein Associates, Inc.: Portfolio Insurance

      By: Peter Tufano
      Leland O'Brien Rubinstein Associates, a small financial advisory firm founded in 1980, has created a successful business by selling a product commonly known as portfolio insurance. Portfolio insurance is a trading strategy that institutional investors use to establish... View Details
      Keywords: Investment Portfolio; Insurance; Product; Financial Services Industry
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      Tufano, Peter, and Barbara Kyrillos. "Leland O'Brien Rubinstein Associates, Inc.: Portfolio Insurance." Harvard Business School Case 294-061, February 1994. (Revised September 1995.)
      • January 1994 (Revised February 2001)
      • Case

      PepsiCo's Restaurants

      By: Cynthia A. Montgomery
      In 1992 PepsiCo is considering two opportunities to expand its restaurant business, Carts of Colorado, a $7 million manufacturer and merchandiser of mobile food carts, and California Pizza Kitchen, a $60 million chain in the casual dining segment. The discussion... View Details
      Keywords: Management Systems; Organizational Structure; Opportunities; Business Strategy; Expansion; Food and Beverage Industry
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      Montgomery, Cynthia A. "PepsiCo's Restaurants." Harvard Business School Case 794-078, January 1994. (Revised February 2001.)
      • January 1994 (Revised March 1995)
      • Case

      De Passe Entertainment and Creative Partners

      By: Linda A. Hill
      After 24 years at Motown Industries, Hollywood executive Suzanne de Passe has decided to go out on her own to start two new businesses. The case describes de Passe's career from her beginning as Berry Gordy's assistant at Motown Records to her presidency of Gordy/de... View Details
      Keywords: Business Startups; Entrepreneurship; Partners and Partnerships; Business or Company Management; Entertainment; Personal Development and Career; Entertainment and Recreation Industry; Music Industry; California
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      Hill, Linda A. "De Passe Entertainment and Creative Partners." Harvard Business School Case 494-013, January 1994. (Revised March 1995.)
      • January 1994 (Revised April 1994)
      • Supplement

      Suzanne de Passe at Motown Productions (B)

      By: Linda A. Hill
      Provides an update of the (A) case. Describes de Passe's career from 1986 to 1993. View Details
      Keywords: Personal Development and Career; Entertainment and Recreation Industry; Music Industry
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      Hill, Linda A. "Suzanne de Passe at Motown Productions (B)." Harvard Business School Supplement 494-014, January 1994. (Revised April 1994.)
      • January 1994 (Revised May 1995)
      • Case

      Xerox: Design for the Environment

      By: Richard H.K. Vietor
      In 1990, Xerox undertook an "Environmental Leadership Program" designed to make Xerox an industry leader in non-polluting operations, recycling, and products actually designed for the environment. This effort flowed naturally out of the system of total quality... View Details
      Keywords: Product Design; Production; Service Delivery; Service Operations; Organizational Design; Environmental Sustainability
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      Vietor, Richard H.K. "Xerox: Design for the Environment." Harvard Business School Case 794-022, January 1994. (Revised May 1995.)
      • 1994
      • Article

      A Multi-Project Management Framework for New Product Development

      By: Roberto Verganti
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      De Maio, Adriano, Roberto Verganti, and Mariano Corso. "A Multi-Project Management Framework for New Product Development." European Journal of Operational Research 78, no. 2 (1994): 178–191.
      • 1994
      • Article

      Accelerating the Design-build-test Cycle for Effective Product Development

      By: S. C. Wheelwright and K. B. Clark
      Keywords: Design; Product; Research and Development
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      Wheelwright, S. C., and K. B. Clark. "Accelerating the Design-build-test Cycle for Effective Product Development." International Marketing Review 11, no. 1 (1994): 32–46.
      • January–February 1994
      • Article

      Beyond World-Class: The New Manufacturing Strategy

      By: Robert H. Hayes and G. P. Pisano
      Keywords: Production; Strategy; Manufacturing Industry
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      Hayes, Robert H., and G. P. Pisano. "Beyond World-Class: The New Manufacturing Strategy." Harvard Business Review 72, no. 1 (January–February 1994): 77–84.
      • January 1994
      • Article

      Foreign Multinationals in British Manufacturing, 1850-1962

      By: G. Jones and Frances Bostock
      This article draws on a new database to describe the dimensions and characteristics of 685 foreign companies which established British manufacturing subsidiaries between 1850 and 1962. The numbers of foreign companies grew from the 1890s, expanded rapidly in the... View Details
      Keywords: Multinational Firms and Management; Business Subsidiaries; Expansion; Chemicals; Metals and Minerals; Food; Mergers and Acquisitions; Market Entry and Exit; Research and Development; Trade; Investment; Production; United Kingdom; United States; Scotland; Wales
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      Jones, G., and Frances Bostock. "Foreign Multinationals in British Manufacturing, 1850-1962." Business History 36, no. 1 (January 1994): 89–126.
      • 1994
      • Article

      Integration and Dynamic Capability: Evidence from Development in Automobiles and Mainframe Computers

      By: M. Iansiti and K. B. Clark
      Keywords: Integration; Growth and Development; Information Technology; Information Infrastructure
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      Iansiti, M., and K. B. Clark. "Integration and Dynamic Capability: Evidence from Development in Automobiles and Mainframe Computers." Industrial and Corporate Change 3, no. 3 (1994): 557–605.
      • Article

      Knowledge, Integration and the Locus of Learning: An Empirical Analysis of Process Development

      By: Gary P. Pisano
      Keywords: Knowledge; Integration; Learning; Theory; Growth and Development
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      Pisano, Gary P. "Knowledge, Integration and the Locus of Learning: An Empirical Analysis of Process Development." Strategic Management Journal 15 (Winter 1994): 85–100.
      • 1994
      • Article

      Prototyping: A Tool for Rapid Learning in Product Development

      By: M. Iansiti and P. Barkan
      Keywords: Learning; Product; Research and Development
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      Iansiti, M., and P. Barkan. "Prototyping: A Tool for Rapid Learning in Product Development." Simultaneous Engineering Journal (1994).
      • December 1993 (Revised November 2009)
      • Case

      Manville Corporation Fiber Glass Group (A)

      By: Lynn S. Paine and Sarah Gant
      Manville Corp.'s senior managers must decide how to respond to a new scientific study suggesting that fiberglass, the source of 75% of the company's profits, may be another asbestos and must act under conditions of great uncertainty. In particular, when should a... View Details
      Keywords: Communication Strategy; Decision Choices and Conditions; Ethics; Health Disorders; Risk Management; Marketing Communications; Product; Corporate Social Responsibility and Impact; Safety; Consumer Products Industry; Consumer Products Industry
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      Paine, Lynn S., and Sarah Gant. "Manville Corporation Fiber Glass Group (A)." Harvard Business School Case 394-117, December 1993. (Revised November 2009.)
      • December 1993 (Revised March 1995)
      • Case

      Medical Products Co.

      By: Robert H. Hayes
      In early 1990, the company is contemplating changes in its European plant network for producing hypodermic products, including the total production capacity to be provided, the number and location of plants over which to spread this capacity, and which products should... View Details
      Keywords: Factories, Labs, and Plants; Decision Making; Forecasting and Prediction; Cost; Production; Performance Capacity; Performance Effectiveness; Strategic Planning; Competitive Strategy; Health Industry; Medical Devices and Supplies Industry; Europe
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      Hayes, Robert H. "Medical Products Co." Harvard Business School Case 694-065, December 1993. (Revised March 1995.)
      • December 1993 (Revised June 2000)
      • Case

      Kochman, Reidt + Haigh, Inc.

      By: Richard S. Ruback and Roy Burstin
      A small company faces the dilemma of how to finance growth (i.e., internally generated cash flows vs. outside financing sources). An innovative concept positions the company in promoting a niche within the kitchen-cabinet industry and in looking for an optimal way of... View Details
      Keywords: Cash Flow; Business Growth and Maturation; Entrepreneurship; Corporate Finance; Growth and Development Strategy; Consumer Products Industry; Consumer Products Industry
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      Ruback, Richard S., and Roy Burstin. "Kochman, Reidt + Haigh, Inc." Harvard Business School Case 294-056, December 1993. (Revised June 2000.)
      • November 1993 (Revised September 2018)
      • Case

      Rudi Gassner and the Executive Committee of BMG International (A)

      By: Linda Hill and Katherine Seger Weber
      Explores the roles of CEO Rudi Gassner and the 9-person executive committee in leading BMG International. BMG International is the international music subsidiary of Bertlesmann, a German company that is the second-largest media conglomerate in the world. Describes a... View Details
      Keywords: Managerial Roles; Management Teams; Decision Making; Business Plan; Growth and Development Strategy; Global Strategy; Leadership Style; Organizational Culture; Business Subsidiaries; Business Conglomerates; Cost Management; Change Management; Music Industry; Media and Broadcasting Industry; Germany
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      Hill, Linda, and Katherine Seger Weber. "Rudi Gassner and the Executive Committee of BMG International (A)." Harvard Business School Case 494-055, November 1993. (Revised September 2018.)
      • October 1993 (Revised October 1996)
      • Case

      Paragould City Cable

      By: Willis M. Emmons III
      Unhappy with the prices provided by the local, privately owned cable television operator, the city of Paragould, Arkansas constructs a competing municipally owned cable system. Once in operation, Paragould City Cable faces vigorous competition from the incumbent... View Details
      Keywords: Business Strategy; Television Entertainment; Competitive Strategy; Distribution Channels; Media; Public Sector; Programs; Growth and Development Strategy; Cost; Performance Improvement; Entertainment and Recreation Industry; Arkansas
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      Emmons, Willis M., III. "Paragould City Cable." Harvard Business School Case 794-030, October 1993. (Revised October 1996.)
      • October 1993 (Revised December 2003)
      • Case

      Bausch & Lomb: Regional Organization

      By: John A. Quelch
      The CEO of Bausch & Lomb is contemplating replacing an international division with three regional divisions to sustain the company's growth, especially in international markets, and to add value to customers. View Details
      Keywords: Organizational Change and Adaptation; Marketing Strategy; Organizational Structure; Globalization; Consumer Products Industry
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      Quelch, John A., and Nathalie Laidler. "Bausch & Lomb: Regional Organization." Harvard Business School Case 594-056, October 1993. (Revised December 2003.)
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