Publications

June 2012
Class Lecture

Why You're Not Buying Venezuelan Chocolate: The Provenance Paradox

By: Rohit Deshpandé

A product's country of origin establishes its authenticity. This is the provenance paradox. Consumers associate certain geographies with the best products: French wine, Italian sports cars, Swiss watches. Competing products from other countries - especially developing... View Details

Keywords: Global Business; Branding; Strategic Planning; Strategic Positioning; Emergent Countries; Consumer Perception; Developing Markets; Brands and Branding; Geographic Location; Globalized Markets and Industries; Perception; Emerging Markets; Product Positioning; Global Strategy; Marketing Strategy; Food and Beverage Industry; Venezuela

The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms which have shaped this industry, such as Estée Lauder, Chanel, L'Oréal, and Shiseido, have imagined beauty for us.... View Details

12 Sep 2024
HBS Seminar

Jose Vasquez, London School of Economics

30 Dec 2013
Research & Ideas

Most Popular Articles of 2013

of reader e-mails, Jim Heskett wonders whether the term "servant leadership" is an oxymoron? Clay Christensen's Milkshake Marketing About 95 percent of new products... View Details

Keywords: by Staff

03 Jun 2014
News

‘Victims’ of churn are accessories to the crime

Research Summary

The Origins, Current State, and Future of Capitalism

By: Sophus A. Reinert

Starting with the dawn of market capitalism in Renaissance Italy, Professor Reinert works at the intersection of economic ideas, policies, and practices in history, particularly as seen through the lens of national strategies in international competition. He seeks to... View Details

October 2017 (Revised January 2018)
Case

Bitfury: Blockchain for Government

By: Mitchell Weiss and Elena Corsi

In the Republic of Georgia, legend had it their land was a precious gift from God he had intended to keep for his mother. But over time, the land had been under intermittent threat from without and within. In 2017, the Bitfury Group, which Valery Vavilov had... View Details

March 2012 (Revised October 2012)
Case

Gary Hirshberg and Stonyfield Farm

By: Nancy F. Koehn, Nora N. Khan and Elizabeth W. Legris

Gary Hirshberg and Stonyfield Farm is the story of one entrepreneur's vision and journey to create a market-leading, environmentally responsible business founded on the principles of product quality, organizational alignment, and sustainability. A former environmental... View Details

Keywords: Entrepreneurs; Values; Development Stage Enterprises; Innovation; Management By Objective; Experimentation; Emerging Technologies; Mission and Purpose; Management Style; Values and Beliefs; Social Issues; Organizational Culture; Environmental Sustainability; Business Growth and Maturation; Entrepreneurship; Business Startups; Innovation and Invention; Food and Beverage Industry; New Hampshire

Web

New Levels of Capitalism: Finance - Railroads and the Transformation of Capitalism | Harvard Business School

railroads represented a highest percentage of listed stocks and bonds issued on the New York Stock Exchange. The stock market grew from a few shares in the 1830s to hundreds of... View Details

2014
Working Paper

The Rising Cost of Consumer Attention: Why You Should Care, and What You Can Do about It

By: Thales S. Teixeira

Attention is a necessary ingredient for effective advertising. The market for consumer attention (or "eyeballs") has become so competitive that attention can be regarded as a currency. The rising cost of this ingredient in the marketplace is causing marketers to waste... View Details

Keywords: Strategy; Advertising

2019
Chapter

Location Fundamentals, Agglomeration Economies, and the Geography of Multinational Firms

By: Laura Alfaro and Maggie Xiaoyang Chen

Multinationals exhibit distinct agglomeration patterns, which have transformed the global landscape of industrial production (Alfaro and Chen, 2014). Using a unique worldwide plant-level dataset that reports detailed location, ownership, and operation information for... View Details

Keywords: Multinational Firm; Economic Geography; Agglomeration; Location Fundamentals; Agglomeration Economies; Multinational Firms and Management; Geographic Location; Industry Clusters; Economics

2023
Working Paper

No Revenge for Nerds? Evaluating the Careers of Ivy League Athletes

By: Natee Amornsiripanitch, Paul A. Gompers, George Hu, Will Levinson and Vladimir Mukharlyamov

This paper compares the careers of Ivy League athletes to those of their non-athlete classmates. Combining team-level information on all Ivy League athletes from 1970 to 2021 with resume data for all Ivy League graduates, we examine both post-graduate education and... View Details

Keywords: Outcome or Result; Higher Education; Personal Development and Career; Human Capital

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17 Aug 2015
News

Robert Steven Kaplan Named President and CEO of Dallas Fed

Winter 2022
Article

Vaccines and the COVID-19 Pandemic: Lessons from Failure and Success

By: Scott Duke Kominers and Alex Tabarrok

The losses from the global COVID-19 pandemic have been staggering—trillions in economic costs, on top of significant losses of life, health, and well-being. The world made significant and successful investments in vaccines to mitigate the pandemic, yet there were... View Details

Keywords: COVID-19; Vaccination; Market Design; Health Pandemics; Loss; Outcome or Result; Opportunities; Crisis Management

08 Apr 2019
Sharpening Your Skills

The Life of Luxury and How to Sell It

subject of a case study showing that luxury and sustainability need not be mutually exclusive. The Ferrari WaySecretive sports car maker Ferrari opens up about how it bucked industry trends to achieve success. How Would You Price One... View Details

Keywords: by Sean Silverthorne; Auto; Retail; Fashion

November 2000 (Revised May 2001)
Case

State of South Carolina, The

By: Randolph B. Cohen

This case presents the managerial dilemma faced by the treasurer of South Carolina in 1998. Until last year, the South Carolina state pension fund (with over $17 billion in assets) was barred by the state constitution from investing in equities. After the constitution... View Details

Keywords: Risk and Uncertainty; Capital Markets; Investment Return; Public Administration Industry; South Carolina

October 2014 (Revised February 2017)
Case

Europe, Russia, and the Age of Gas Revolution

By: Rawi Abdelal, Leonardo Maugeri and Sogomon Tarontsi

The 2014 Ukraine crisis once again exposed the mutually limiting knot—a web of commercial relationships and oil and gas pipelines—that historically tied the European Union and Russia closely. In this crisis, a familiar conundrum preoccupied minds in the corridors of... View Details

Keywords: International Relations; Business and Government Relations; Energy Sources; Energy Industry; European Union; Russia; Ukraine