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SSRN

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September 2019
Article

Technology Reemergence: Creating New Value for Old Technologies in Swiss Mechanical Watchmaking, 1970-2008

By: Ryan Raffaelli

In 1983, 14 years after the introduction of the battery-powered quartz watch, mechanical watches and the Swiss watchmakers who built them were predicted to be obsolete (Landes, 1983). Unexpectedly, however, by 2008 the Swiss mechanical watchmaking industry had... View Details

Keywords: Technology Reemergence; Technology Cycles; Cognition And Market Redefinition; Legacy Technology Trajectories; Information Technology; Demand and Consumers; Organizational Change and Adaptation; Identity; Change; Consumer Products Industry; Switzerland

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05 Dec 2018
Working Paper Summaries

The Salary Taboo: Privacy Norms and the Diffusion of Information

Keywords: by Zoë B. Cullen and Ricardo Perez-Truglia

February 2007 (Revised September 2007)
Case

Chile: The Conundrum of Inequality

By: Bruce R. Scott and Jessica Leight

Following the violent overthrow of the Allende regime, Chile embarked on economic reforms that emphasized free markets. These reforms were followed by rising inequality as well as growth. In 2005, business leaders speak out on the necessity of reducing the... View Details

Keywords: Developing Countries and Economies; Economic Systems; Equality and Inequality; Government and Politics; Markets; Chile

October 2018
Case

Booking.com

By: Stefan Thomke and Daniela Beyersdorfer

The case reveals how Booking.com has become the world's leading travel accommodation platform. The company has put online experimentation at the heart of how it designs digital experiences for its customers and partners. To unlock the potential of large-scale testing,... View Details

Keywords: Travel; Product Innovation; Experimentation; A/B Testing; User Experience Design; Product Development; Product Design; Innovation and Management; Transformation; Information Technology; Digital Transformation; Travel Industry

09 May 2008
News

New Book Looks at Deep Metaphors and the Minds of Consumers

31 Jan 2016
News

McDonald’s reaps the benefit of all day breakfasts and table service

October 2014
Technical Note

Legal Hazards of Product Launches

By: Lena Goldberg and Annelena Lobb

This note considers common legal pitfalls associated with the launch of new products. A series of questions are presented that companies poised to launch a product should keep in mind. Questions about advertising, pricing, and branding are explored, as well as who in a... View Details

Keywords: Entrepreneurship; Product Launch; Legal Liability

23 Jan 2017
Working Paper Summaries

Overcoming Institutional Voids: A Reputation-Based View of Long Run Survival

Keywords: by Cheng Gao, Tiona Zuzul, Geoffrey Jones, and Tarun Khanna

Winter 2021
Article

Can Staggered Boards Improve Value? Causal Evidence from Massachusetts

By: Robert Daines, Shelley Xin Li and Charles C.Y. Wang

We study the effect of staggered boards (SBs) using a quasi-experiment: a 1990 law that imposed an SB on all Massachusetts-incorporated firms. The law led to an increase in Tobin's Q, investment in CAPEX and R&D, patents, higher-quality patented innovations, and... View Details

Keywords: Staggered Board; Entrenchment; Life-cycle; Tobin's Q; Innovation; Profitability; Investor Composition; Governing and Advisory Boards; Investment; Innovation and Invention; Institutional Investing; Value

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06 Jul 2021
Blog Post

The MS/MBA Technology Showcase: A Celebration of Our Startups

Undergraduate Technology Innovation Fellows program. This year, we (virtually) enjoyed sessions that ranged from the Dean’s welcome to breakout sessions with the various incredible startups that students are pursuing. The showcase serves... View Details

01 Jun 1996
News

Keepers of the Flame

world-class athletes. Successful marketing of the Olympics - which is essential for financing the Games - depends on the Olympic movement's continued integrity, reputation for excellence, and "goodwill."... View Details

Keywords: Garry Emmons

October 2018 (Revised July 2019)
Technical Note

The Brand Management of Places

By: E. Ofek and Nathaniel Schwalb

The brand management of places, such as countries, cities and regions, has received increasing attention in recent years. The associations, impressions and reputations that people have of a certain place can have a big impact in a number of areas – from tourism, to... View Details

Keywords: Place Brand; Destination Brand; Nation Brand; Public Diplomacy; Brands and Branding; Management; Perception; Public Opinion

November 2016
Case

But, It's For a Good Cause

By: Elizabeth Keenan and John Gourville

Companies have long tried to enhance consumers’ perceptions of their firms and the products they sell in a variety of ways. Such efforts include the development of a brand image that the public views favorably, as in the case of Apple. It extends to the development of... View Details

Keywords: Social Change; Marketing And Society; Social Marketing; Brands and Branding; Customers; Perception; Advertising; Advertising Campaigns; Partners and Partnerships; Trends; Environmental Sustainability

November 2012
Case

Hillary Clinton & Partners: Leading Global Social Change from the U.S. State Department

By: Rosabeth M. Kanter and Ai-Ling Jamila Malone

As U.S. Secretary of State, Hillary Rodham Clinton acted on a long-standing interest in public-private partnerships to elevate and activate an Office of Global Partnerships reporting directly to her. One major initiative that also addressed her interest in women's... View Details

Keywords: Collaboration; Partnerships; Global Collaboration; Innovation; Leadership; Leading Change

12 PM – 1 PM EST, 05 Dec 2016
Webinars: Career

The Startup Rules of Three

Do you have a brilliant idea for a startup? Becoming a successful entrepreneur requires more than just an inspiring concept and a plan for development. There is a reason as many as 75 percent of venture capital-backed startups fail, and nearly 95 percent of all... View Details

February 2010 (Revised August 2010)
Case

Sheikh Mohammed and the Making of 'Dubai, Inc.'

By: Anthony Mayo, Nitin Nohria, Umaimah Mendhro and Johnathan Cromwell

Sheikh Mohammed bin Rashid Al Maktoum has converted Dubai from a sleepy little coastal village into a world-class city, famous for its ambition, drive, and economic promise. He is the founder, part-owner, and visionary behind companies such as Emirates Airlines, a... View Details

Keywords: Development Economics; Leadership Style; Emerging Markets; Personal Development and Career; Business and Community Relations; Business and Government Relations; Dubai

Research Summary

Railroads and the Making of Modern China

My current book project is entitled Railroads and the Making of the Modern China and explores China’s economic and socio-political transformation from the last decades of the empire to the present using railroad infrastructure as a focus. Based on a large... View Details

18 Oct 2013
News

The Rise of the Blockbuster

September 2008 (Revised October 2008)
Case

Marc Abrahams: Annals of an Improbable Entrepreneur

By: Boris Groysberg and Michael Slind

Marc Abrahams was a media entrepreneur who specialized in science humor. In 2008, he sought to boost the scale and monetization potential of his business. That business, called Improbable Research, encompassed a magazine (Annals of Improbable Research), a high-profile... View Details

Keywords: Entrepreneurship; Selection and Staffing; Human Capital; Growth and Development Strategy; Brands and Branding; Personal Development and Career