Publications

February 1995 (Revised June 1999)
Case

Chemical Bank: Implementing the Balanced Scorecard

By: Robert S. Kaplan and Norman Klein

The retail bank division of Chemical Bank faces declining margins and increased competition in its credit and deposit gathering and processing business. It wishes to implement a new strategy to become a preferred financial service provider to target customer groups.... View Details

Keywords: Balanced Scorecard; Adoption; Growth and Development Strategy; Communication Strategy; Customer Relationship Management; Management Systems; Performance Evaluation; Banks and Banking; Measurement and Metrics; Banking Industry

February 1995 (Revised August 1995)
Case

Microsoft in the People's Republic of China, 1993

By: Tarun Khanna

Explores some of the economic and political tradeoffs that need to be negotiated by a firm seeking to influence industry structure. The setting is the nascent personal computer software industry in the People's Republic of China (PRC) in 1993. Microsoft has to localize... View Details

Keywords: Cost vs Benefits; Product Marketing; Market Entry and Exit; Market Transactions; Industry Structures; Partners and Partnerships; Vertical Integration; Software; Information Technology Industry; China

1995
Dissertation

The Economics of Experimentation in the Design of New Products and Processes

By: Stefan Thomke

Keywords: Economics; Research and Development; Operations; Product Launch

1995
Book

The Product Development Challenge: Competing through Speed, Quality, and Creativity

By: K. B. Clark and S. C. Wheelwright

Keywords: Product Development

January 1995
Teaching Note

Northern Telecom (A): Greenwich Investment Proposal (Condensed)and Northern Telecom (B): The Norstar Launch TN

By: V. Kasturi Rangan

Teaching Note for (9-594-051) and (9-593-104). View Details

Keywords: Communication Technology; Investment; Product Launch; Product Development; Telecommunications Industry; Canada

January 1995
Case

Understanding User Needs

By: Marco Iansiti and Ellen Stein

Presents an introduction to methods for understanding user needs in product development. Describes a number of techniques including the use of focus groups, interviews, questionnaires, the Kano method, Lead User analysis, the Product Value matrix, OFD, etc. Provides a... View Details

Keywords: Customer Satisfaction; Customer Value and Value Chain; Product Development; Mathematical Methods

January 1995 (Revised September 1997)
Case

TV Guide (B)

By: Jeffrey F. Rayport

TV Guide, the nation's most profitable and largest magazine, attempts entry into the world of electronic publishing. The crux of TV Guide's strategy is to transform the magazine's content into a centralized database that can be accessed by new businesses, like... View Details

Keywords: Market Entry and Exit; Service Delivery; Information Technology; Marketing; Information Publishing; Service Industry; Publishing Industry

January 1995
Case

3M: Profile of an Innovating Company

By: Christopher A. Bartlett and Afroze A Mohammed

Traces the birth and development of 3M Corp., focusing in particular on the origins of its entrepreneurially-based ability to innovate. In particular, it highlights the role of CEO William L. McKnight in creating a unique set of values, policies, and structures to... View Details

Keywords: Organizational Change and Adaptation; Competitive Advantage; Organizational Culture

January 1995
Article

Analysis of Distribution Strategies in the Industrial Paper and Plastics Industry

By: A. Raman, M. Cohen, N. Agrawal and V. Agrawal

Keywords: Strategy; Industrial Products Industry; Industrial Products Industry

1995
Article

Competitiveness and the New Industrial Policy

By: Rafael Di Tella, Alberto Ades and Mark Carney

Keywords: Industrial Policy; Competitiveness; Productivity; Competition; Performance Productivity; Supply and Industry; Policy

1995
Working Paper

Developing an Organization Capable of Implementing Strategy and Learning

By: Michael Beer

1995
Book

Leading Product Development: The Senior Manager's Guide to Creating and Shaping the Enterprise

By: S. C. Wheelwright and K. B. Clark

Keywords: Leading Change; Product Development

Article

Science-based Product Development: An Empirical Study of the Mainframe Computer Industry

By: Marco Iansiti

Keywords: Science; Product; Research and Development; Hardware; Computer Industry

1995
Article

Technology Development and Integration: An Empirical Study of the Interaction between Applied Science and Product Development

By: Marco Iansiti

Keywords: Information Technology; Research and Development; Integration; Information; Science; Product

December 1994 (Revised May 1999)
Case

3M Optical Systems: Managing Corporate Entrepreneurship

By: Christopher A. Bartlett and Afroze A Mohammed

A middle-level division manager must decide whether he should support an investment request for a third attempt at launching a new product developed by a struggling business unit. Describes the long, difficult process by which the unit has developed the product--a... View Details

Keywords: Managerial Roles; Decision Choices and Conditions; Corporate Entrepreneurship; Product Launch; Problems and Challenges; Product Development; Consumer Products Industry

December 1994
Case

AB SKA (Sweden)

By: David F. Hawkins, V.G. Narayanan and Robert L. Simons

A senior manager faces three accounting and control decisions related to a new R&D project: to expense or capitalize, how to implement management control over the R&D function, and how to use activity-based cost drivers for product costing. View Details

Keywords: Cost Accounting; Management Practices and Processes; Cost Management; Activity Based Costing and Management; Research and Development; Sweden