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Show Results For
-
All HBS Web
(21,417)
- People (86)
- News (6,109)
- Research (10,989)
- Events (90)
- Multimedia (723)
- Faculty Publications (7,698)
- 30 Nov 2019
- News
Elon Musk and the Dying Art of the Big Bet
- Teaching Interest
FIELD 2 (Jakarta, Indonesia)
Field Immersion Experiences for Leadership Development (FIELD) is a field course giving first-year students meaningful and numerous opportunities to act like leaders, translating their ideas into practice.
As a complement to the case method, the field method... View Details- November 2013 (Revised November 2014)
- Case
Infection Control at Massachusetts General Hospital
By: Robert S. Huckman and Nikolaos Trichakis
The case explores the challenges facing Massachusetts General Hospital concerning the adoption of a new infection control policy, which promises to improve operational performance, patient safety, and profitability. The new policy requires coordination between... View Details
Keywords:
Safety;
Organizational Change and Adaptation;
Integration;
Health Care and Treatment;
Policy;
Health Industry;
Boston
Huckman, Robert S., and Nikolaos Trichakis. "Infection Control at Massachusetts General Hospital." Harvard Business School Case 614-044, November 2013. (Revised November 2014.)
- 26 Jul 2023
- Research & Ideas
STEM Needs More Women. Recruiters Often Keep Them Out
you go to the male sounding names.” Advice for everyone involved So, how should stakeholders improve the process? Lane offers the following advice: For universities: Pay close attention to details when choosing a recruitment firm—and...
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Keywords:
by Rachel Layne
- January 2021 (Revised March 2021)
- Exercise
E-Commerce Analytics for CPG Firms (C): Free Delivery Terms
By: Ayelet Israeli and Fedor (Ted) Lisitsyn
The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data challenges for...
View Details
Keywords:
Data;
Data Analysis;
Data Analytics;
Data Sharing;
CPG;
Consumer Packaged Goods (CPG);
Delivery Planning;
Customer Lifetime Value;
Online Channel;
Retail;
Retail Analytics;
Retailing Industry;
Ecommerce;
Grocery;
Grocery Delivery;
Margins;
Analytics and Data Science;
Retention;
E-commerce;
Retail Industry;
Consumer Products Industry;
United States
Israeli, Ayelet, and Fedor (Ted) Lisitsyn. "E-Commerce Analytics for CPG Firms (C): Free Delivery Terms." Harvard Business School Exercise 521-080, January 2021. (Revised March 2021.)
- January 2021 (Revised March 2021)
- Supplement
E-Commerce Analytics for CPG Firms (A): Estimating Sales
By: Ayelet Israeli and Fedor (Ted) Lisitsyn
The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data challenges for...
View Details
Keywords:
Data Analysis;
Data Analytics;
CPG;
Consumer Packaged Goods (CPG);
Estimation;
Online Channel;
Retail Analytics;
Retail;
Retailing Industry;
Data;
Data Sharing;
Bricks And Mortar;
Ecommerce;
Analytics and Data Science;
Analysis;
Sales;
Goods and Commodities;
Retail Industry;
Consumer Products Industry;
United States
- 29 Jun 2021
- Blog Post
HBS Celebrates Pride Month
closeted. We are reminded during this time of year that "being a leader who makes a difference in the world" is sometimes accomplished simply by...
View Details
- 2005
- Chapter
Learning for Leadership: The 'Engineering' and 'Clinical' Approaches
Meaningful leadership development requires a deeper and more fundamental approach than is usually deployed in university classrooms and corporate training centers. It needs to incorporate difficult emotions and unconscious forces, and provide a safe place for their...
View Details
Petriglieri, Gianpiero, and Jack D. Wood. "Learning for Leadership: The 'Engineering' and 'Clinical' Approaches." In Mastering Executive Education: How to Combine Content with Context and Emotion, edited by Paul J. Strebel and Tracy Keys, 140–154. London: Financial Times Prentice Hall, 2005.
- June 2023 (Revised September 2023)
- Simulation
Managing the Customer Journey Marketing Simulation: Adobe's Data-Driven Operating Model (DDOM)
By: Sunil Gupta, Rajiv Lal and Celine Chammas
Adobe started monitoring Annual Recurring Revenue (ARR), one of its primary metrics, when it shifted from selling its software in a box to selling the software as a subscription-based cloud service. They wanted to know when, where, and how much to invest in marketing....
View Details
- 29 Jun 2011
- News
Reach for the next big thing, or die trying
- 18 Apr 2000
- Research & Ideas
Learning in Action
and, it was impossible to anticipate upcoming events. But it was possible to manage the change process more effectively. What was needed was a set of concepts, tools, and techniques for making rapid...
View Details
Keywords:
by David A. Garvin
- Research Summary
Managing in the Creative Economy
In the early 21st Century, especially in developed economies, work increasingly makes use of specialized knowledge, skill, and talent and creates value through transformation of symbols and other intangible materials to achieve outcomes different from what has been...
View Details
- January 2021 (Revised March 2021)
- Supplement
E-Commerce Analytics for CPG Firms (C): Free Delivery Terms
By: Ayelet Israeli and Fedor (Ted) Lisitsyn
The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data challenges for...
View Details
Keywords:
Data;
Data Analysis;
Data Analytics;
Data Sharing;
CPG;
Consumer Packaged Goods (CPG);
Delivery Planning;
Customer Lifetime Value;
Online Channel;
Retail;
Retail Analytics;
Retailing Industry;
Ecommerce;
Grocery;
Grocery Delivery;
Margins;
Retention;
Analytics and Data Science;
Analysis;
Retail Industry;
Consumer Products Industry;
United States
- January 2021 (Revised March 2021)
- Exercise
E-Commerce Analytics for CPG Firms (A): Estimating Sales
By: Ayelet Israeli and Fedor (Ted) Lisitsyn
The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data challenges for...
View Details
Keywords:
Data Analysis;
Data Analytics;
CPG;
Consumer Packaged Goods (CPG);
Estimation;
Online Channel;
Retail Analytics;
Retail;
Retailing Industry;
Data;
Data Sharing;
Bricks And Mortar;
Ecommerce;
Direct-to-consumer;
DTC;
Analytics and Data Science;
Sales;
Marketing;
E-commerce;
Retail Industry;
Consumer Products Industry;
United States
Israeli, Ayelet, and Fedor (Ted) Lisitsyn. "E-Commerce Analytics for CPG Firms (A): Estimating Sales." Harvard Business School Exercise 521-078, January 2021. (Revised March 2021.)
- July 2017
- Case
Magpie: Developing and Using Buyer Personas
The founders of a start-up platform for publishers have developed preliminary personas of target customers and are evaluating the implications for initial target buyers, messaging, and marketing programs. The case is useful for discussing the process of developing...
View Details
Keywords:
Buying Process;
Marketing;
Sales;
Distribution Channels;
Segmentation;
Entrepreneurship;
Social Media;
Consumer Products Industry;
Fashion Industry;
United States
Cespedes, Frank V. "Magpie: Developing and Using Buyer Personas." Harvard Business School Case 818-013, July 2017.
- April 2009
- Case
Young Presidents' Organization
By: Mikolaj Jan Piskorski, John D. Macomber and David Chen
The board of Young Presidents' Organization needs to decide on the future of its Networks Initiative, designed to connect its geographically dispersed membership base through 60 different interest-based networks. So far, one half of these networks have been considered...
View Details
Keywords:
Decision Choices and Conditions;
Governing and Advisory Boards;
Leadership Development;
Growth and Development Strategy;
Organizations;
Social and Collaborative Networks
Piskorski, Mikolaj Jan, John D. Macomber, and David Chen. "Young Presidents' Organization." Harvard Business School Case 709-444, April 2009.
- 18 Sep 2019
- Working Paper Summaries
Female Inventors and Inventions
- February 2008 (Revised March 2008)
- Case
Harvard Business School
By: Srikant M. Datar, David A. Garvin and Carin-Isabel Knoop
In 2008 the Boston-based Harvard Business School would turn 100. As the centennial year began, the HBS community and leadership were reflecting on how the School might fulfill its mission to "develop business leaders who make a difference in the world" in the next...
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Keywords:
Business Education;
Cases;
Leadership Development;
Management;
Management Skills;
Organizational Change and Adaptation;
Planning;
Problems and Challenges;
Segmentation;
Education Industry
Datar, Srikant M., David A. Garvin, and Carin-Isabel Knoop. "Harvard Business School." Harvard Business School Case 308-012, February 2008. (Revised March 2008.)
- February 2003 (Revised September 2009)
- Background Note
Nonverbal Communication in Negotiation
By: Michael A. Wheeler and Dana Nelson
This case distills the practical implications of current research on nonverbal communication. The first section sketches different kinds of nonverbal behavior: facial expressions, eye movements, physical gestures, paraverbal cues, posture, and "personal space." The...
View Details
Keywords:
Nonverbal Communication;
Negotiation Participants;
Situation or Environment;
Behavior;
Power and Influence
Wheeler, Michael A., and Dana Nelson. "Nonverbal Communication in Negotiation." Harvard Business School Background Note 903-081, February 2003. (Revised September 2009.)