Filter Results
:
(5,538)
Show Results For
-
All HBS Web
(7,968)
- People (9)
- News (1,373)
- Research (5,538)
- Events (17)
- Multimedia (8)
- Faculty Publications (3,945)
Show Results For
-
All HBS Web
(7,968)
- People (9)
- News (1,373)
- Research (5,538)
- Events (17)
- Multimedia (8)
- Faculty Publications (3,945)
Sort by
- 04 Jun 2014
- What Do You Think?
Does Internet Technology Threaten Brand Loyalty?
Summing Up Is the Potential Negative Impact of New Information Technologies on Customer Loyalties Overstated? Customers will remain loyal to brands that meet their needs, regardless of the effects of new...
View Details
- March 2023
- Teaching Plan
Into the Raging Sea: Final Voyage of the SS El Faro
By: Joseph B. Fuller and Mel Martin
Teaching Plan for HBS Case No. 321-014.
View Details
- 29 May 2001
- Research & Ideas
How Technological Disruption Changes Everything
market where customers are being overserved by the prevailing offerings. The concept of "overshooting" suggests that companies try to keep prices and margins high by developing products with many more features than View Details
- February 2008
- Exercise
Gerson Lehrman Group
By: Robert G. Eccles Jr. and David Lane
Gerson Lehrman Group (GLG) brought together decision makers in search of hard-to-find answers with specialized experts in nearly every imaginable field. Over time, GLG developed software to help minimize potential conflicts of interest among and between experts and...
View Details
Keywords:
Experience and Expertise;
Customer Focus and Relationships;
Governance Compliance;
Conflict of Interests;
Competitive Advantage;
Software;
Consulting Industry
Eccles, Robert G., Jr., and David Lane. "Gerson Lehrman Group." Harvard Business School Exercise 408-076, February 2008.
- April 27, 2020
- Article
A Crisis Playbook for Family Businesses
By: Josh Baron and Ben Francois
In a business crisis, the power of family business owners is magnified. Unlike public companies, which typically focus on maximizing shareholder value, family owners value objectives that usually go well beyond financial returns (e.g., family legacy, reputation). This...
View Details
Baron, Josh, and Ben Francois. "A Crisis Playbook for Family Businesses." Harvard Business Review (website) (April 27, 2020).
- October 2003 (Revised August 2005)
- Case
American Legacy: Beyond the Truth Campaign
By: Youngme E. Moon and Kerry Herman
The hard-hitting "Truth" campaign has been one of the most successful antismoking initiatives in history. The focus of the "Truth" campaign is to dissuade teenagers from smoking. The sponsor of the campaign, the American Legacy Foundation, is now trying to decide...
View Details
Keywords:
Advertising Campaigns;
Communication Strategy;
Customer Focus and Relationships;
Decision Choices and Conditions;
Ethics;
Brands and Branding;
Corporate Social Responsibility and Impact
Moon, Youngme E., and Kerry Herman. "American Legacy: Beyond the Truth Campaign." Harvard Business School Case 504-014, October 2003. (Revised August 2005.)
- 18 Mar 2009
- Research & Ideas
Marketing After the Recession
to plan ahead: Focus on high-potential customers. Make sure you focus on building relationships with ambitious customers in growth industries where pent-up demand is going to be unleashed once the economy...
View Details
- 2005
- Class Lecture
The Power of Supporting Players in High-Performance Industries
By: Thomas J. DeLong
DeLong, Thomas J. "The Power of Supporting Players in High-Performance Industries." Boston: Harvard Business School Publishing Class Lecture, 2005. Electronic. (Faculty Lecture: HBSP Product Number 9-825-8C.)
- 28 Nov 2012
- What Do You Think?
Should Pay-for-Performance Compensation be Replaced?
with a comparison of two different systems under which he worked, preferring pay for performance "based on my direct impact on profit, relationship with my client, project team performance and development of individual members of my...
View Details
Keywords:
by James Heskett
- February 2008
- Teaching Note
Innovation at Timberland: Thinking Outside the Shoe Box (TN)
By: Rosabeth Moss Kanter and Matthew Bird
Teaching Note for [306064].
View Details
- 26 Sep 2007
- Sharpening Your Skills
Sharpening Your Skills: Negotiation
Key concepts include: Compared to managers in other businesses, managers running a family business are faced with additional complexity in negotiations because of personal View Details
- 18 Oct 2018
- Research & Ideas
How to Use Free Shipping as a Competitive Weapon
retailer profitability, and the impact of each policy on customer decisions about the size of their shopping carts and whether to purchase from particular product categories. It was written by Ngwe and Chaoqun Chen, assistant professor at...
View Details
- March 2015
- Supplement
MELF and Business Culture in the Twin Cities (C)
By: Clayton S. Rose and David Lane
Leaders of the many Fortune 500 firms headquartered in Minneapolis-St. Paul have a long history of engaging collectively, and with educational, political and social leaders, to deal with important community issues. Focusing on the participation of leading CEOs in the...
View Details
Rose, Clayton S., and David Lane. "MELF and Business Culture in the Twin Cities (C)." Harvard Business School Supplement 315-080, March 2015.
- 29 Nov 2004
- Research & Ideas
Caves, Clusters, and Weak Ties: The Six Degrees World of Inventors
definitions of a small world. In layman's terms, the best way to think about a small-world network is that there are local clusters, much like caves. Within these caves you have a small clan of people tightly connected together, with strong View Details
- 18 Feb 2002
- Research & Ideas
Wrap-up: Software, Telecom, and Recovery
Investors' Interest?" Y2K spending drove growth in the late '90s, followed almost immediately by a boom of broad e-implementations such as customer relationship management...
View Details
- 03 Nov 2009
- First Look
First Look: Nov. 3
brand's decision-making process. To anchor the discussion on Polet's management style, the case discusses how customer information is used in the creative process and whether it would be beneficial for the...
View Details
Keywords:
Martha Lagace
- 03 Feb 2003
- Research & Ideas
Web Services
service technologies from a provider, customer, and investor perspective. Customers are concerned with integration and driving down costs, said Steven Lewis, Microsoft's general manager of .net market...
View Details
- 15 Sep 2003
- Research & Ideas
The Lessons of New-Market Disruption
performance. That initially led managers inside both companies to resist devoting scarce resources to developing those technologies because their lead customers were saying they wanted additional performance...
View Details
- 10 Mar 2002
- Research & Ideas
Breakthrough Negotiation: Don’t Leave It On the Table
Negotiators' efforts to advance their sides' interests almost always go hand in hand with management of conflict, both between the sides and within them. Often, negotiators or those they represent are already locked in adversarial View Details
Keywords:
by Michael Watkins
- 12 Sep 2016
- Research & Ideas
What Brands Can Do to Monitor Factory Conditions of Suppliers
nonpartisan press rights organization Reporters Without Borders. They found that for every 10-point increase in the press rights score, countries averaged nearly 10 percent fewer violations in their factories. The team attributes this View Details
Keywords:
by Michael Blanding