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All HBS Web
(7,968)
- People (9)
- News (1,373)
- Research (5,538)
- Events (17)
- Multimedia (8)
- Faculty Publications (3,945)
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- 17 Nov 2015
- Working Paper Summaries
Self-Interest: The Economist's Straitjacket
Keywords:
by Robert Simons
- March 2015
- Supplement
MELF and Business Culture in the Twin Cities (C)
By: Clayton S. Rose and David Lane
Leaders of the many Fortune 500 firms headquartered in Minneapolis-St. Paul have a long history of engaging collectively, and with educational, political and social leaders, to deal with important community issues. Focusing on the participation of leading CEOs in the...
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Rose, Clayton S., and David Lane. "MELF and Business Culture in the Twin Cities (C)." Harvard Business School Supplement 315-080, March 2015.
- 05 Dec 2017
- First Look
First Look at New Research and Ideas, December 5, 2017
that addresses part of that challenge—with a particular focus on predicting customer churn. However, several other equally important aspects of managing retention have not received similar level of...
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Keywords:
Sean Silverthorne
- 15 Oct 2012
- Research & Ideas
Why Business IT Innovation is so Difficult
and Operations Management Unit at HBS. "The longer we take to figure this out, the more likely we're going to have a few of the best firms pulling way ahead based on this competitive advantage." More Likely To Go Radical In her research,...
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Keywords:
by Maggie Starvish
- 20 Aug 2024
- Book
Why Competing With Tech Giants Requires Finding Your Own Edge
evolving relationship with growing business ecosystems. Excerpt from Chapter 9: Principles for Growing Ecosystems Traditional businesses, often accustomed to a more self-contained and linear approach, might find it challenging to adjust...
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- 16 Jul 2021
- Op-Ed
For Entrepreneurs, the Benefits of Slowing Down
historically putting off building a robust platform in order to meet short-term customer needs), process debt (taking shortcuts for the sake of expediency to get things done without stopping to make core business process robust and...
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Keywords:
by Jeffrey Bussgang
- 15 Sep 2003
- Research & Ideas
The Lessons of New-Market Disruption
performance. That initially led managers inside both companies to resist devoting scarce resources to developing those technologies because their lead customers were saying they wanted additional performance...
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- September 2004 (Revised December 2004)
- Case
Metso Paper: Globalization of Finnish Metal Workshops
By: Lynda M. Applegate, Marikka Heikkila and Kalle Lyytinen
Metso Paper, the world's largest producer of paper machines, aims to transform itself into a knowledge- and information-based service and solution provider for the paper industry by aggressively exploiting information technologies. In the fall of 2002, Jorma Hujala, a...
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Keywords:
Production;
Customer Value and Value Chain;
Information Technology;
Corporate Strategy;
Knowledge Management;
Machinery and Machining;
Expansion;
Service Delivery;
Manufacturing Industry;
Pulp and Paper Industry;
Finland
Applegate, Lynda M., Marikka Heikkila, and Kalle Lyytinen. "Metso Paper: Globalization of Finnish Metal Workshops." Harvard Business School Case 805-057, September 2004. (Revised December 2004.)
- February 5, 2009
- Comment
In Praise of Marketing
By: John A. Quelch
Many dismiss marketing as manipulative, deceptive, and intrusive. Marketing, they argue, focuses too much of our attention on material consumption. More recently, Benjamin Barber, in his 2007 book Consumed, claims that marketing is "sucking up the air from every other...
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Keywords:
Marketing;
Consumer Loyalty;
Local Vs. Global Branding;
Multi-national Brands;
Misleading and Fraudulent Advertising;
Customer Value and Value Chain;
Customer Satisfaction;
Globalized Economies and Regions;
Cross-Cultural and Cross-Border Issues;
Multinational Firms and Management;
Globalized Markets and Industries;
Brands and Branding;
Marketing Communications;
Marketing Strategy;
Product Positioning
Quelch, John A. "In Praise of Marketing." Harvard Business School Working Knowledge (February 5, 2009).
- 25 Oct 2011
- Research & Ideas
Chasing Stars: Why the Mighty Red Sox Struck Out
In the fall of 2009, baseball's Anaheim Angels knocked the Boston Red Sox out of the American League Division Series in a humiliating three straight games. Within a matter of weeks, Sox general manager Theo Epstein had launched one of the...
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- March 2019
- Case
Investing in the Future: Corning Inc. and the Alternative School for Math and Science
By: Derek van Bever and Miho Kubagawa
In early 2017, Kim Frock (MBA 1987), founder and administrative head of school for the Alternative School for Math and Science (ASMS) in Corning, New York, is beginning to think through the issue of leadership succession at the school. Founded in close partnership with...
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Keywords:
Middle School Education;
Leadership;
Management Succession;
Partners and Partnerships;
Business and Community Relations
van Bever, Derek, and Miho Kubagawa. "Investing in the Future: Corning Inc. and the Alternative School for Math and Science." Harvard Business School Case 319-059, March 2019.
- January 2023
- Case
Natura: Weathering the Pandemic at Brazil's Cosmetic Giant
By: Brian Trelstad, Pedro Levindo and Carla Larangeira
Brazil's Natura, a multi-brand cosmetics group, has taken several measures to safeguard the livelihoods of its thousands of employees and millions of sales representatives during the COVID-19 health and economic crisis. The company has also made strides in its efforts...
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Keywords:
COVID-19 Pandemic;
ESG Reporting;
Acquisition;
Customer Focus and Relationships;
Decision Making;
Social Entrepreneurship;
Environmental Sustainability;
Environmental Management;
Climate Change;
Ethics;
Moral Sensibility;
Values and Beliefs;
Global Strategy;
Corporate Governance;
Health Pandemics;
Human Resources;
Human Capital;
Crisis Management;
Growth and Development Strategy;
Marketing;
Distribution Channels;
Supply Chain;
Corporate Social Responsibility and Impact;
Mission and Purpose;
Organizational Culture;
Customer Ownership;
Relationships;
Business and Community Relations;
Business and Stakeholder Relations;
Networks;
Partners and Partnerships;
Science-Based Business;
Reputation;
Human Needs;
Social Issues;
Strategy;
Equality and Inequality;
Beauty and Cosmetics Industry;
Brazil;
Latin America
- 03 Mar 2003
- Research & Ideas
The Basics of Consumer Marketing in Asia
2002 he was CEO of Philips China, Hong Kong, and Taiwan. He pointed to Unilever's early experience in China as a cautionary tale. Unilever had done well selling high-end soap products elsewhere, but in China it had a difficult time convincing View Details
Keywords:
by Julie Jette
- 13 Oct 2015
- Research & Ideas
Does Business Get Done the Same Way in Emerging and Developed Countries?
Administration in the Strategy unit at Harvard Business School. “No one had relationships with the parliamentarians—he built his business in part around this opportunity.” “No one had relationships with the...
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Keywords:
by Sean Silverthorne
- 26 Apr 2004
- Research & Ideas
A Clear Eye for Innovation
integrate management across the company. First and perhaps most important, he had the leaders of all the breakthrough projects report to a single executive, Adrian Hunter, the vice president of R&D, who had a deep knowledge of the...
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- October 1997
- Case
Planned Parenthood Federation of America (B)
By: V. Kasturi Rangan and Elaine V. Backman
Outlines the process of strategy reinvention adopted by Planned Parenthood. It lays out the new strategic proposals, and the reactions of the various constituencies to those proposals.
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Keywords:
Change Management;
Framework;
Core Relationships;
Risk and Uncertainty;
Adaptation;
Health Industry
Rangan, V. Kasturi, and Elaine V. Backman. "Planned Parenthood Federation of America (B)." Harvard Business School Case 598-002, October 1997.
- Article
Putting Patients First: Social Marketing Strategies for Treating HIV in Developing Nations
By: Zoe Chance and Rohit Deshpandé
It is more than mere coincidence that the highest rates of HIV occur in the world's poorest countries. Of the over 40 million people currently living with HIV, 95 percent are in the developing world. The first part of this paper explores the economics of HIV and...
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Keywords:
Health Disorders;
Developing Countries and Economies;
Poverty;
Health Care and Treatment;
Social Marketing;
Perspective;
Customer Focus and Relationships;
Profit;
Africa;
Asia;
South America
Chance, Zoe, and Rohit Deshpandé. "Putting Patients First: Social Marketing Strategies for Treating HIV in Developing Nations." Special Issue on Metric and Interpretive Explorations of Macromarketing. Journal of Macromarketing 29, no. 3 (September 2009).
- June 1987
- Supplement
Au Bon Pain: Interviews with Ron Shaich and Len Schlesinger, Video
By: W. Earl Sasser, Christopher Hart and Lucy N. Lytle
To be used with Au Bon Pain: The French Bakery Cafe, the Partner/Manager Program.
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Keywords:
Employee Relationship Management;
Human Resources;
Management Systems;
Selection and Staffing;
Programs;
Partners and Partnerships;
Food and Beverage Industry
Sasser, W. Earl, Christopher Hart, and Lucy N. Lytle. "Au Bon Pain: Interviews with Ron Shaich and Len Schlesinger, Video." Harvard Business School Video Supplement 887-548, June 1987.
- November 2016
- Case
But, It's For a Good Cause
By: Elizabeth Keenan and John Gourville
Companies have long tried to enhance consumers’ perceptions of their firms and the products they sell in a variety of ways. Such efforts include the development of a brand image that the public views favorably, as in the case of Apple. It extends to the development of...
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- 03 Mar 2009
- First Look
First Look: March 3, 2009
and complementary effects across channels to provide sales forecasting, promotion planning, and customer relationship management guidance to multichannel managers. We...
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Keywords:
Martha Lagace