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Show Results For
- All HBS Web
(778)
- People (4)
- News (210)
- Research (439)
- Events (5)
- Multimedia (9)
- Faculty Publications (277)
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- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
commercial radio and, after World War II, commercial television enabled marketers to drive home the benefits of their national brands and to announce quickly the launch of new products and services to a nationwide audience. The... View Details
- 05 Feb 2014
- Research & Ideas
Can Putin Score Olympic Gold?
million. Now with a $1.2 billion rights fee for London, most pundits expected it to lose between $100 and $200 million. Instead, NBC not only broke even on the Games, but it also made it the most viewed television event in United States... View Details
- 07 Aug 2012
- Research & Ideas
Off and Running: Professors Comment on Olympics
games themselves. Then mix in the strong support of global brands and count the extensive television coverage (over 5,500 hours in this country alone) and record audiences that have tuned in during the initial broadcasts from London, and... View Details
- 08 Mar 2011
- First Look
First Look: March 8
underwriting representative for public television and radio stations throughout the United States. When Mr. Williams and his wife, Linda Williams, started NPB in 1996, they had imagined it would grow quickly and be acquired by a larger... View Details
Keywords: Sean Silverthorne
- 02 Apr 2019
- First Look
New Research and Ideas, April 2, 2019
television and websites did to print? Two former public radio producers launch a podcast network, entering what they call the last frontier of digital media. What needs to be added to their creative hothouse if it is ever to become a... View Details
Keywords: Dina Gerdeman
- 29 Oct 2013
- First Look
First Look: October 29
2013, Lance Armstrong admitted in a television interview with Oprah Winfrey that he "doped" in each of his record seven consecutive Tour de France victories, confirming the findings a few months earlier by the U.S. Anti-Doping... View Details
Keywords: Sean Silverthorne
- 03 Mar 2003
- Research & Ideas
The Ingredients of a Deal Disaster
theme parks—was to ensure a steady flow of creative software for its global hardware businesses. Senior MCA management agreed to the acquisition, expecting the new, cash-rich Japanese parent to provide capital for acquiring more record companies, a View Details
- 02 Jan 2018
- First Look
First Look at New Research and Ideas, January 3, 2018
on-demand programming. Priced at $39.99 per month, Hulu Live TV offered consumers a tremendous savings over traditional cable program packages and allowed subscribers to watch programs on Internet-connected televisions and a wide range of... View Details
Keywords: Sean Silverthorne
- 17 Nov 2008
- Research & Ideas
Decoding the Artful Sidestep
two people have a normal conversation, how often do questions go unanswered and unnoticed, and when they do, how does this occur? Second, we want to see how to prevent unpunished question-dodging. For example, television networks have... View Details
Keywords: by Martha Lagace
- 22 Aug 2012
- Research & Ideas
Advertising: It’s Not ‘Mad Men’ Anymore
Fans of the television show Mad Men are well acquainted with the mystique of the advertising business, circa 1960s, where relationships were consummated over martinis and campaigns fashioned through the wizardry of creative director Don... View Details
- 12 Dec 2017
- First Look
New Research and Ideas, December 12, 2017
battles.” Grupo Clarín was one of the preeminent media companies in Argentina, with leading newspapers, cable television and Internet services, and broadcast television and radio stations. Some critics... View Details
Keywords: Sean Silverthorne
- 29 Sep 2015
- First Look
September 29, 2015
categories represented significant opportunities and challenges. The smartwatch category was new and poised for growth when Apple released its watch in April 2015, but the use case remained uncertain, and Apple would face a strong challenge from Android-based... View Details
Keywords: Sean Silverthorne
- 03 Mar 2015
- First Look
First Look: March 3
music and K-drama television shows in Asian countries, Chairman Jay Lee, of the South Korean conglomerate CJ Group, believed that the time was ripe for taking Korean cultural content to the West. One initiative, carried out by the Group's... View Details
Keywords: Sean Silverthorne
- 23 Jul 2001
- Research & Ideas
How the Giants of Enterprise Seized the Future
television. He sponsored the famed, and infamous, quiz show The $64,000 Question in 1955. It is difficult, so many years later, to realize what a radical departure television advertising was for a man and a company which had flourished in... View Details
Keywords: by Richard S. Tedlow
- 27 Jun 2007
- Lessons from the Classroom
Learning to Make the Move to CEO
into living groups of 8 people each, with careful attention paid to the balance of expertise and geographical representation. Each living group "pod" includes a living room, kitchen, and shared dining area, with simple bed-bath combos centered around a common... View Details
- 01 Dec 2021
- What Do You Think?
How Will the Metaverse Affect Productivity?
takes away productivity." Fans of the television show, Alter Ego, in which avatars controlled by contestants competing to become the next pop star, would argue that Alter Ego is little more than an introduction to the Metaverse. They’re... View Details
Keywords: by James Heskett
- 17 May 2016
- First Look
May 17, 2016
services to independent retailers. Amazon also offered software and cloud storage services, online video streaming, and its own line of electronic hardware (mobile, e-reader, and smart television products). In addition, Amazon published... View Details
Keywords: Sean Silverthorne
- 21 Oct 2008
- First Look
First Look: October 21, 2008
these major global players. Taiwan- and Korea-based TFT-LCD flat panels are the critical components in notebook computers, computer monitors, and flat panel televisions from essentially all well known global brands. Purchase this case: View Details
Keywords: Martha Lagace
- 15 Aug 2005
- HBS Case
Classic Cases Live On at HBS
was clear we had a core issue that could be teachable in the classroom." (Indeed, aspects of the case were sometimes a bit too gripping for a few students: Heskett recalls that after a television report on Shouldice became a regular... View Details
Keywords: by Garry Emmons
- 07 Nov 2006
- First Look
First Look: November 7, 2006
and technological innovations of the New Economy. The contributors, most of whom are anthropologists, investigate changes in the practices and interactions of futures traders, Chinese entrepreneurs, residents of French housing projects, women working on Wall Street,... View Details
Keywords: Sean Silverthorne