Publications

July–August 2013
Article

A Joint Model of Usage and Churn in Contractual Settings

By: Eva Ascarza and Bruce G.S. Hardie

As firms become more customer-centric, concepts such as customer equity come to the fore. Any serious attempt to quantify customer equity requires modeling techniques that can provide accurate multiperiod forecasts of customer behavior. Although a number of researchers... View Details

Keywords: Churn; Retention; Contractual Settings; Access Services; Hidden Markov Models; RFM; Latent Variable Models; Customer Value and Value Chain; Consumer Behavior

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November 2015 (Revised February 2016)
Supplement

Allianz Turkey: Focus on the Customer (B)

By: W. Earl Sasser and Gamze Yucaoglu

At the age of 39, Solmaz Altın took over the helm at Allianz Turkey. Solmaz quickly realized that, although the insurance market was thinly penetrated in Turkey, the company was operating in a very competitive environment with pressure on prices and, hence, cost... View Details

Keywords: Service Excellence; Customer Experience; Customer Service; Emerging Market; Customer Focus; Net Promoter Score; Customer Relationship Management; Competition; Leading Change; Service Operations; Emerging Markets; Customer Satisfaction; Insurance Industry; Turkey

April 2020
Background Note

U.S. Food Retail During the Pandemic: March 2020

By: José B. Alvarez and Natalie Kindred

This note, written in late March 2020 and mainly U.S. focused, looks at the unfolding impact of the coronavirus pandemic on food retailers and their suppliers. It allows student to consider the challenges facing food retail executives as they navigate urgent supply... View Details

Keywords: Coronavirus Pandemic; Risk and Uncertainty; Risk Management; Food; Supply Chain; Consumer Behavior; Demand and Consumers; Trade; Crisis Management; Health Pandemics; Food and Beverage Industry; Agriculture and Agribusiness Industry; Retail Industry; United States

05 Dec 2022
What Do You Think?

How Would Jack Welch’s Leadership Style Fare in Today’s World?

first extends his hand then thinks better of it and avoids the handshake. He shows it over and over, in both real time and slow motion. Letterman concludes the segment by commenting that it might be too early to tell how the marriage of... View Details

Keywords: by James Heskett; Industrial Products; Media & Broadcasting; Medical Devices & Supplies; Manufacturing

Web

Technology & Innovation - Faculty & Research

segments and creating a staggering array of business opportunities and threats. The digitization of tasks and processes has become essential to competition. General Electric, for example, was at risk of losing many of its top customers to... View Details

Web

Key Concepts - Institute For Strategy And Competitiveness

condition. In primary and preventative care, value is created for segments of the population with similar needs. Ultimately, the medical condition becomes the unit of value creation and the focus of measurement in a value-based delivery... View Details

Web

Questioning, Listening & Responding - Christensen Center for Teaching & Learning

discovery and learning. Questions for Class Discussions provides examples of questions found to be particularly effective in each of four major categories: starting a discussion segment, following-up during a discussion-in-progress, transitioning from one View Details

February 2020
Case

Rotoplas: Bringing More and Better Water

By: John D. Macomber and Carla Larangeira

Private companies were being turned to for potable water in the world’s megacities due to impacts of climate change including droughts and flooding. Mexico City had endured several water-related crises, with its population suffering from floods, droughts, water... View Details

Keywords: Water Supply; Water Management; Finance; Infrastructure; Urban Development; Business and Government Relations; Latin America; Mexico

Article

The Consumer Financial Protection Bureau: Financial Regulation for the Twenty-First Century

By: Leonard J. Kennedy, Patricia A. McCoy and Ethan S. Bernstein

After existing regulatory systems failed to prevent the recent financial crisis, Congress passed the Dodd-Frank Wall Street Reform and Consumer Protection Act, a sweeping reform designed to alleviate the crisis and prevent its recurrence. Out of this Act, the Consumer... View Details

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Research Summary

Clinical Trials as a setting for Health Policy and Management Research

The clinical trial marketplace is in flux. A decade ago, pharmaceutical firms almost exclusively conducted the study of their novel drug compounds within major academic medical centers. But today, industry-sponsored clinical trials are increasingly using community... View Details

15 May 2015
Research & Ideas

Kids Benefit From Having a Working Mom

what was being modeled for sons was the idea that you share the work at home," McGinn says. Women spent about the same amount of time caring for family members, regardless of whether their moms worked outside the home. However, "When we View Details

Keywords: by Carmen Nobel

Web

Hidden Workers, Untapped Talent - Managing the Future of Work

Report Hidden Workers: Part-Time Potential By: Joseph B. Fuller, Manjari Raman, & Francis Hintermann 13 MAR 2023 Part-time workers constitute a substantial segment of America’s hidden workers. They would like to work more but... View Details

Web

Measure Outcomes & Cost for Every Patient - Institute For Strategy And Competitiveness

medical condition or segment of a primary care population. Outcomes for a condition are always multidimensional and include what matters to clinicians and patients – patient reported outcomes form an essential component. The outcomes... View Details

21 Oct 2022
Research & Ideas

People Trust Business, But Expect CEOs to Drive Social Change

Public trust in business remains relatively unshaken amid economic turbulence and a lingering pandemic, even as faith in the media and government falters, but leaders could do more to address social issues, a new global opinion survey shows. However, not everyone... View Details

Keywords: by Scott Van Voorhis

23 Aug 2011
First Look

First Look: August 23

PublicationsChallenges to Business in the Twenty-First Century Authors:Gerald Rosenfeld, Jay W. Lorsch, and Rakesh Khurana, eds. Publication:Cambridge, Mass.: American Academy of Arts and Sciences, 2011 An abstract is unavailable at this time. Book:... View Details

Keywords: Sean Silverthorne

16 Apr 2009
Working Paper Summaries

Gray Markets and Multinational Transfer Pricing

Keywords: by Romana L. Autrey & Francesco Bova

July 2023
Case

Crocs: Using Community-Centric Marketing to Make Ugly Iconic

By: Ayelet Israeli and Anne V. Wilson

In 2022, the Crocs Classic Clog was the best-selling item of clothing on Amazon, the brand was one of the fastest growing brands in the U.S., and global net revenue had increased to approximately $3.6 billion. By most accounts, Crocs had become the “it” shoe. Crocs... View Details

Keywords: Brands and Branding; Product Development; Growth and Development; Customer Value and Value Chain; Digital Marketing; Digital Strategy; Segmentation; Advertising; Consumer Products Industry; Apparel and Accessories Industry; United States