Publications

25 Aug 2014
Video

2014 Alumni Achievement Awards

Video

2016 Alumni Achievement Awards

Jan 09 2018
Testimonial

Developing a Technique for Innovation

September 2014
Case

Crescent Pure

By: John A. Quelch and Alisa Zalosh

Executives from Portland Drake Beverages (PDB) are meeting to determine the appropriate product positioning and advertising campaign for the launch of Crescent Pure, a specialty organic beverage. They have 3 options for positioning: should Crescent Pure be positioned... View Details

Jeremy Yang is an Assistant Professor of Business Administration in the Marketing Unit at Harvard Business School. He teaches Marketing in the MBA required curriculum. He develops data products for... View Details

Keywords: advertising; media; entertainment; information; consumer products

October 1990 (Revised September 1993)
Case

Changing the Culture at British Airways

By: John P. Kotter

In just 10 years, 1980-1990, British Airways turned around both its declining image and financial situation. Focusing on the paramount importance of customer service, British Airways went from "bloody awful" to "bloody awesome." Experiencing a financial crisis in 1981... View Details

Keywords: Organizational Change and Adaptation; Organizational Culture; Problems and Challenges; Customer Relationship Management; Corporate Strategy; Privatization; Air Transportation Industry; United Kingdom

02 May 2021
News

Back to the Office (Maybe)

Video

2015 G&WS: A Conversation with Susan Sturm on Building Collaborative Inquiry Relationships

27 Nov 2012
News

Investors Demand CEO Face Time

01 Nov 2021
News

Will a Maine Ballot Question Drive a Spike in Massachusetts’ Climate Efforts?

30 Aug 2018
News

Central bankers grapple with the changing nature of competition

January 2010 (Revised July 2011)
Case

Hindustan Unilever Limited

By: Thomas J. DeLong and Mona Srivastava

This case illustrates Hindustan Unilever Limited's conflict resolution and people development policies using a “leading from the middle” example. The story centers on the challenges faced by an HR manager at a factory who must meet organizational objectives while... View Details

Keywords: Employee Relationship Management; Labor Unions; Leadership; Goals and Objectives; Managerial Roles; Conflict Management; Food and Beverage Industry; India

November 2010 (Revised December 2010)
Case

Electro, Inc.

By: David F. Hawkins

CFO of U.S. company preparing for U.K. analyst meetings reviews his company's 2008 earnings per share calculations. View Details

Keywords: Business Earnings; Financial Reporting; International Accounting; Standards; United Kingdom; United States

Find at Harvard

November 1993
Supplement

Erik Peterson (C)

By: John J. Gabarro

Describes the outcome of Erik Peterson's one-day meeting with his superior and the events of the subsequent day's meeting with the president and vice president of operations of the parent company. Students should have read the (A) and (B) cases. The (C) case may be... View Details

Keywords: Conferences; Leadership; Management; Product Launch; Operations; Outcome or Result; Problems and Challenges

03 Apr 2020
News

How you can work from home and win

May 2014 (Revised April 2016)
Case

Three-Year Planning at Li & Fung Limited

By: Paul M. Healy and Keith Chi-ho Wong

Having been able to follow its own "three-year plan" on course constantly, Li & Fung Limited fell short of meeting its stretch earnings target for the first time in almost two decades, leading to a double-digit drop in stock price overnight. Questions were raised on... View Details

Keywords: Li ＆ Fung; Financial Planning; Accounting; Financial Reporting; Distribution Industry; Service Industry; Hong Kong; China

September 2015 (Revised September 2020)
Case

Gap Inc.: Refashioning Performance Management

By: Joshua Margolis, Paul McKinnon and Michael Norris

In 2014, clothing retailer Gap Inc. rolled out a new performance management process for headquarters staff that did away with a traditional rating and ranking system. The new process involved informal monthly meetings between managers and their reports, and it more... View Details

Keywords: Performance Management; Retail; HR; Motivation and Incentives; Performance; Management; Human Resources; Performance Evaluation; Apparel and Accessories Industry; Retail Industry

November 2008 (Revised October 2012)
Case

Nestle

By: David E. Bell and Mary Louise Shelman

In April 2008, Paul Bulcke took over as CEO of the world's largest food and beverage company. His predecessor, Peter Brabeck, had delivered 12 years of outstanding results while moving the company toward a new vision of health, nutrition, and wellness. Bulcke's... View Details

Keywords: Globalized Firms and Management; Globalized Markets and Industries; Leadership Style; Growth and Development Strategy; Brands and Branding; Organizational Culture; Agriculture and Agribusiness Industry