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- News (179)
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- Faculty Publications (198)
Show Results For
-
All HBS Web
(626)
- People (7)
- News (179)
- Research (307)
- Multimedia (12)
- Faculty Publications (198)
- 01 Jun 2022
- News
Action Plan: Writing the Next Chapter
It’s a memory shared by countless Swiss children: Caran d’Ache has been producing carefully crafted drawing and writing implements—pencils made of sustainably sourced incense cedar wood, pastels, paint, and luxury pens crafted from silver...
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April White
- December 2006
- Case
Vipp A/S
By: Robert D. Austin and Daniela Beyersdorfer
Rapidly growing Vipp sells highly differentiated (and expensive) "designer" versions of a product that most buyers think about in purely functional terms: Trash bins. Examines how the company successfully produces and positions a trash bin so that it is regarded as an...
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Austin, Robert D., and Daniela Beyersdorfer. "Vipp A/S." Harvard Business School Case 607-052, December 2006.
- 14 Aug 2018
- First Look
First Look at New Research and Ideas, August 14, 2018
https://www.hbs.edu/faculty/Pages/item.aspx?num=54794 Harvard Business School Case 518-047 Armarium: Luxury Fashion Brands for Rent Armarium, a two-sided online platform that offered consumers the opportunity to rent the most coveted,...
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by Sean Silverthorne
- 01 Dec 2015
- News
In My Humble Opinion: Joss Kent (MBA 1997)
Joss Kent’s (MBA 1997) first memories are of being on safari. “I remember the smoke rising from the fire to boil water,” says Kent. Safari was the family business: His grandparents and father founded luxury adventure-travel company...
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April White
- April 2011 (Revised January 2015)
- Case
The Eleganzia Group
By: Elie Ofek, Elena Corsi, Bharat Sajnani, Sorina Casian-Botez and Francesco Tronci
Eleganzia Group management faces tough decisions heading into the summer of 2010. With tourism on the decline due to the global economic recession, General Manager Giannuzzi must decide how to set prices at the Forte Village Resort, the Group's most well-known...
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Keywords:
Pricing;
Pricing Strategy;
Customer Management;
Branding;
Customer Relationship Management;
Price;
Luxury;
Business Strategy;
Brands and Branding;
Accommodations Industry;
Travel Industry;
Italy
Ofek, Elie, Elena Corsi, Bharat Sajnani, Sorina Casian-Botez, and Francesco Tronci. "The Eleganzia Group." Harvard Business School Case 511-115, April 2011. (Revised January 2015.)
- 01 Sep 2010
- News
Online Fashionistas
MAYBANK AND WILSON: Doing well while looking good. Courtesy Gilt Groupe Cofounded in 2007 by Alexandra Wilkis Wilson (MBA ’04), formerly of Louis Vuitton and Bulgari, and ex-eBayer Alexis Maybank (MBA ’04), Gilt Groupe is an online, members-only, View Details
- Profile
Jillian Dorans
case method throws you straight into the deep end. This is the best possible preparation for my internship and my career 20 years from now. As business leaders, we won't always have the luxuries of ample preparation time or taking the...
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- Profile
Yubo Cui
and its Chinese stakeholders. In a joint venture with BYD Auto, Daimler was determined to develop and manufacture an affordable electric car. “Our goal was to make it a family car, not a luxury toy,” says Yubo. “We worked ridiculously...
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Manufacturing/Energy
- 18 May 2017
- Blog Post
Why We Recruit: Hilton
OrganizationStephanie Atiase, Senior Director of Corporate Strategy, Hilton Describe your organization in three to five sentences.Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service...
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Hospitality
- 01 Feb 1997
- News
OPM Reunion Snapshots
Erik Sorensen (22nd OPM) Currently the managing director of Club Sultan in Marbella, Spain, an exclusive European holiday ownership club, Erik Sorensen specializes in marketing luxurious vacation opportunities. "My business is about...
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- 21 Apr 2015
- First Look
First Look: April 21
house under her name in a partnership with the luxury conglomerate Kering as a 50/50 joint venture in 2001. A lifelong vegetarian, Stella McCartney does not use any leather or fur in her collections, which include women's ready-to-wear,...
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Keywords:
Carmen Nobel & Sean Silverthorne
- Portrait Project
Emily Wang
I will take a deep breath and step onto my stage. There are no awkward throwback photos of me in tutus or dance recitals. Ballet classes were a luxury for which we did not have time or money. But I was a happy and resolute child, and in...
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- 01 Jun 2000
- News
A Natural Balance
food store or that it won't appeal to a luxury product consumer. We wanted to create something in a beautiful package, with high-quality, grade-A ingredients that are good for you."
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- December 1999
- Case
Sendwine.com
By: Thomas R. Eisenmann, Charmaine C Ess and Ann A. O'Hara
Sendwine.com, an online retailer of premium gifts of wine by the bottle, faced decisions about its growth strategy in mid-1999. Mike Lannon, president and founder, had established his company as a prominent player in an increasingly crowded field. But with success came...
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Keywords:
Decision Choices and Conditions;
Venture Capital;
Financial Strategy;
Problems and Challenges;
Luxury;
Diversification;
Internet;
Web Services Industry
Eisenmann, Thomas R., Charmaine C Ess, and Ann A. O'Hara. "Sendwine.com." Harvard Business School Case 800-211, December 1999.
- 05 Sep 2006
- Research & Ideas
HBS Cases: Porsche’s Risky Roll on an SUV
A decade ago, Porsche, the luxury car company, found itself at a crossroads. Renowned for its classy (and expensive) sports cars, the firm had taken a hit in the wake of the 1987 stock market crash and suffered in great part due to...
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- Portrait Project
Sharon Liszanckie
Twist what HBS taught about aspirational marketing, NOT to sell luxury goods, but to illustrate "goods" aren't important, what you do for others is. Demonstrate that increasing shareholder return is not wholly synonymous with...
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- 19 Mar 2018
- Sharpening Your Skills
8 Ways To Be An Environmentally Conscious Manager
iPhoto In an interview about his recent book Profits and Sustainability, which portrays the iconoclastic entrepreneurs who built green startups in the 19th century, Harvard Business School historian Geoffrey Jones notes that being a business-environmentalist can be...
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- Profile
Margo Cramer
intellectually fulfilling, "it wasn't a degree that took me in any specific direction." Immediately after graduation, Margo worked as a merchandising team and sales account manager at Commando, a women's luxury apparel brand....
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- 2018
- Working Paper
Ethical Hedonism? The Diffusion of Fair Trade and Ecological Certifications to Luxury, Lifestyle and Illicit Goods.
By: Kristin Sippl
Book project exploring ethical consumption options in four understudied lifestyle sectors: jewelry, cannabis, pets and plastics.
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- Web
Crisis Leadership - Bubbles, Panics & Crashes – Historical Collections – Harvard Business School
during the downturn, he kept the mills running full steam and persuaded workers to accept a 50 percent pay cut. Salesmen sold large quantities of watches cheaply, often at auction, to popularize the product with a public accustomed to thinking of watches as expensive...
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