customer engagement - Publications - Faculty & Research

Web

Launching Tech Ventures | HBS Online

product management, business development, sales, or marketing role. "As someone who’s worked in a large company for the past 20-plus years, it gave me the foundation and vocabulary to engage more confidently in the venture capital and... View Details

26 Jun 2018
First Look

New Research and Ideas, June 26, 2018

forthcoming Journal of International Business Studies Organizational Innovation in the Multinational Enterprise: Internalization Theory and Business History By: da Silva Lopes, Teresa, Mark Casson, and G. Jones Abstract—This article View Details

Keywords: Dina Gerdeman

Web

Considering Retirement - Alumni

Work imposes obligations on your location and time. What will your days look like in the absence of your previous customs and habits? Community When you're no longer part of a work team, will you become an integral part of other... View Details

22 Aug 2005
Research & Ideas

The Hard Work of Failure Analysis

defensive or difficult. By contrast, a few highly learning-oriented consultants were able to engage in discussion and analysis that involved raising questions about how they themselves contributed to the problem. In these analytic... View Details

Keywords: by Amy Edmondson & Mark D. Cannon

Web

Annual Report 2020 - Annual Report 2020

ARRIVE More than 9,000 applicants sought a place in the MBA Program and nearly 750 applicants in the Doctoral Programs; the acceptance rate for both was highly competitive, at 12% and 4.5%, respectively. Enrollment Statistics ART THAT View Details

Web

Business Economics Online Course | HBS Online

pricing strategies Benchmark costs compared to competitors through relative cost analysis Apply conjoint analysis to understand what features customers value most Understand the power of network effects to drive demand Identify sources of... View Details

18 Dec 2012
First Look

First Look: December 18

panel of advisers-resulting in a wealth of teaching moments bound to keep you captivated. Experts agree that many twentieth-century leadership practices won't work in the turbulent twenty-first century. This engaging book gives you the... View Details

Keywords: Carmen Nobel

15 Dec 2003
Research & Ideas

The New Global Business Manager

by those three views at the table, and create the process for its debate and resolution. The role of top management is to create channels of engagement and the forums for interaction to facilitate that process, and to put a thumb on the... View Details

Keywords: by Cynthia Churchwell

Web

Frequently Asked Questions | HBS Online

and engage customers, and measure both performance of near-term campaigns and longer-term customer value. Disruptive Strategy What are the learning requirements in order to successfully complete the course,... View Details

18 Apr 2000
Research & Ideas

Learning in Action

Bean, the U.S. Army's Center for Army Lessons Learned (CALL), AT&T's Bell Laboratories, the Timken Companies and General Electric's Change Acceleration Process (CAP). L.L. Bean has long relied on inquiry as a source of learning to deepen its understanding of... View Details

Keywords: by David A. Garvin

Web

Entrepreneurship Course Online | HBS Online

what skills you need to thrive. Access Your Free E-book Our Difference Entrepreneurship Essentials helps you turn an idea into a viable venture. Stay active by engaging in a new activity every three to five minutes. Description of silent... View Details

04 Nov 2013
Research & Ideas

The Real Cost of Bribery

employee. "The idea that whatever happens outside an organization is not going to impact the organization—it's actually not true," Serafeim says. "If your customers or suppliers are engaging... View Details

Keywords: by Carmen Nobel

26 Mar 2024
Blog Post

IFC India: Financing the Climate Transition in India

projects, GEAPP engaged in central government guarantees to private actors to address issues arising from state-level payment delays. This approach acknowledges the federal system's complexities but raises concerns about potential... View Details

Web

Sustainable Business Strategy Course | HBS Online

can be a catalyst for system-level change in the face of significant global issues, such as climate change and income inequality Examine the broader environmental, political, and social landscape in which you operate, including the role of government, investors, and... View Details

01 Sep 2006
What Do You Think?

Are We Ready for Self-Management?

in how their jobs affect the customer in how their jobs can be improved in getting work done more effectively is most definitely welcome." Birgi Martin said, "I think self-management is needed at all levels of staff."... View Details

Keywords: by James Heskett

01 Mar 2024
News

The Internet's Next Frontier

While the Crypto, Fintech, and Web3 Lab—one of 13 labs contained within Harvard’s Digital Data Design Institute—might not have the Bunsen burners and test tubes found in science and engineering labs, it does share a philosophical construct: it is a sandbox—an... View Details

Keywords: Jennifer Gillespie

29 Jan 2021
Op-Ed

How Influencers, Celebrities, and FOMO Can Win Over Vaccine Skeptics

central premise of the diffusion of innovations framework is that customer or patient segments that adopt early will influence later adopters. Innovators will influence early adopters, who then influence the early and late majority, who... View Details

Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim

12 Nov 2021
News

Alumni Business Leaders on Confronting the Climate Change Challenge

urgent systemic changes needed to address climate change. By doing what’s right for people and the planet, pep+ will help position our company as a consistent top market performer by generating stronger, more loyal connections with our consumers and customers; View Details

06 Jun 2008
What Do You Think?

Why Don’t Managers Think Deeply?

possibility that " managers are not trained for it." Dianne Jacobs cited the possibility that persisting assumptions borne out of success serve as "roadblocks to act on needed change" (proposed by those who engage in... View Details

Keywords: by Jim Heskett

09 Mar 2015
Research & Ideas

Why Entrepreneurs Should Go Work for Government

rather than inventors and builders” Once chief of staff to the late Boston mayor Thomas Menino, Weiss isn't just engaging in wishful thinking. He's seen firsthand how entrepreneurs within government can cut through red tape. Weiss... View Details

Keywords: by Michael Blanding

Publications