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Show Results For
-
All HBS Web
(6,119)
- People (15)
- News (1,205)
- Research (3,894)
- Events (21)
- Multimedia (24)
- Faculty Publications (2,342)
- January–February 2019
- Article
What Does Your Corporate Brand Stand For?
By: Stephen A. Greyser and Mats Urde
While most firms are adept at defining product brands, they’re less sure-footed with their corporate brands. What exactly does a parent company’s name represent, and how is it perceived in the marketplace?
A strong corporate identity provides direction and... View Details
A strong corporate identity provides direction and... View Details
Keywords:
Organizations;
Identity;
Brands and Branding;
Reputation;
Management Analysis, Tools, and Techniques;
Corporate Strategy
Greyser, Stephen A., and Mats Urde. "What Does Your Corporate Brand Stand For?" Harvard Business Review 97, no. 1 (January–February 2019): 80–88.
- April 2012 (Revised May 2012)
- Case
EILEEN FISHER: Repositioning the Brand
By: Anat Keinan, Jill Avery, Fiona Wilson and Michael Norton
Well-established fashion brand Eileen Fisher has traditionally appealed to older women. However, to drive growth, Eileen Fisher's management team wants to target a younger demographic and has revamped its Fall product line to offer more fashionable styles to appeal to...
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Keywords:
Marketing;
Brand Management;
Brand Positioning;
Market Segmentation And Target Market Selection;
Retailing;
Fashion;
Corporate Social Responsibility;
Brands and Branding;
Product Positioning;
Segmentation;
Social and Collaborative Networks;
Growth and Development Strategy;
Social Media;
Retail Industry;
Fashion Industry
Keinan, Anat, Jill Avery, Fiona Wilson, and Michael Norton. "EILEEN FISHER: Repositioning the Brand." Harvard Business School Case 512-085, April 2012. (Revised May 2012.)
- September 2012 (Revised December 2013)
- Case
Roxbury Technology Corporation
By: Richard S. Ruback and Royce Yudkoff
Roxbury Technology is a Boston-based re-manufacturer of ink and toner cartridges. In early 2012 RTC was re-evaluating its approach to the company's two most important goals: reducing customer concentration and increasing profitability. RTC's largest customer accounted...
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- April 3, 2016
- Guest Column
The Power of C.E.O. Activism: How Politically Outspoken Executives Sway Public (and Consumer) Opinion
By: Aaron K. Chatterji and Michael W. Toffel
Some CEOs are making news by taking public stances on controversial social issues largely unrelated to their core business. This article summarizes the insights from our research paper that shows that such "CEO activism" can influence public opinion and consumer...
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Keywords:
Leadership & Corporate Accountability;
Non-market Strategy;
Corporate Social Responsibility;
Politics;
Political Influence;
Political Strategy;
Political Risk;
Equity;
Gender;
Climate Change;
Communication Strategy;
Law;
Leadership;
Brands and Branding;
Media;
Problems and Challenges;
Civil Society or Community;
Social Issues;
Public Opinion;
United States;
Georgia (state, US);
North Carolina;
Indiana;
Indianapolis
Chatterji, Aaron K., and Michael W. Toffel. "The Power of C.E.O. Activism: How Politically Outspoken Executives Sway Public (and Consumer) Opinion." Grey Matter. New York Times (April 3, 2016), SR10.
- Fast Answer
Corporate political contributions
Where can I find corporate contributions to U.S. political parties? The OpenSecrets.org Center for Responsive Politics Web site has a list of Top Donors under the "Dark Money" tab.
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- February 2015
- Supplement
MedCath Corporation (C)
By: Regina E. Herzlinger, Kevin Schulman and F. Fallon Upke
MedCath is a horizontally integrated chain of heart hospitals that partners with local cardiologists. It claims that its focus leads to better and cheaper results than those of an everything-for-everybody general hospital. Community hospitals generally vehemently...
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Keywords:
Medical Specialties;
Market Entry and Exit;
Service Delivery;
Conflict and Resolution;
Horizontal Integration;
Health Industry
Herzlinger, Regina E., Kevin Schulman, and F. Fallon Upke. "MedCath Corporation (C)." Harvard Business School Supplement 315-018, February 2015.
- September 2002 (Revised January 2013)
- Case
MedCath Corporation (A)
By: Regina E. Herzlinger and Pete Stavros
MedCath is a horizontally integrated chain of heart hospitals that partners with local cardiologists. It claims that its focus leads to better and cheaper results than those of an everything-for-everybody general hospital. Community hospitals generally vehemently...
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Keywords:
Medical Specialties;
Market Entry and Exit;
Service Delivery;
Conflict and Resolution;
Horizontal Integration;
Health Industry
Herzlinger, Regina E., and Pete Stavros. "MedCath Corporation (A)." Harvard Business School Case 303-041, September 2002. (Revised January 2013.)
- 26 Nov 2001
- Op-Ed
Why Corporate Budgeting Needs To Be Fixed
Corporate budgeting is a joke, and everyone knows it. It consumes a huge amount of executives' time, forcing them into endless rounds of dull meetings and tense negotiations. It encourages managers to lie and cheat, lowballing targets and...
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Keywords:
by Michael C. Jensen
- March 2020 (Revised June 2020)
- Case
Social Salary Setting at Spiber
By: Ashley Whillans and John Beshears
Can a “set your own salary” system boost employee happiness and motivation? Spiber made synthetic silk built from proteins mimicking the proteins found in spider silk, the world’s toughest known material by weight. Kazuhide Sekiyama and Junichi Sugahara established...
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Keywords:
Compensation and Benefits;
Motivation and Incentives;
Happiness;
Negotiation Tactics;
Cross-Cultural and Cross-Border Issues;
Biotechnology Industry;
Japan;
United States
Whillans, Ashley, and John Beshears. "Social Salary Setting at Spiber." Harvard Business School Case 920-050, March 2020. (Revised June 2020.)
- March 2004 (Revised May 2006)
- Background Note
Corporate Reform in the United States
By: Lynn S. Paine and Kim Bettcher
The spate of corporate misdeeds revealed to the American public in 2001 to 2002 prompted corrective action in many quarters of the U.S. economy. The note summarizes some of the steps taken by lawmakers, regulators, law-enforcement officials, companies, investors,...
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Keywords:
Corporate Governance;
Capital Markets;
Governing Rules, Regulations, and Reforms;
Trust;
United States
Paine, Lynn S., and Kim Bettcher. "Corporate Reform in the United States." Harvard Business School Background Note 304-091, March 2004. (Revised May 2006.)
- Web
Modern Corporate Strategy: Revitalizing the Corporation - Course Catalog
landscape, the Corporate Strategy course addresses three questions that challenge every modern corporation. The first and most fundamental is, "How do companies create shareholder value across multiple markets?" in the midst of radical...
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- 22 Jan 2019
- Working Paper Summaries
Corporate Sustainability: A Strategy?
Keywords:
by Ioannis Ioannou and George Serafeim
- 10 Jun 2015
- Research & Ideas
The Transparency Revolution in Corporate Reporting
exponentially increasing the speed and flow of that information, making the system that much more transparent. And we have social media restoring democracy with free speech. Before all of this, the information flow was much more...
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Keywords:
Re: George Serafeim
- 02 Jun 2014
- Research & Ideas
Secrets to a Successful Social Media Strategy
not benefit the company, individuals will undertake the task, but it will not have any effect on corporate performance. In contrast, when the task benefits the company but does not help the individuals, they will simply refuse to...
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Keywords:
by Carmen Nobel
- July 2007
- Article
Cooperation between Corporations and Environmental Groups: A Transaction Cost Perspective
Theory suggests that when transaction costs are low, corporations and stakeholders can minimize social costs by transacting to their mutual advantage, but when transaction costs are high, reducing social costs requires the intervention of a centralized institution....
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Keywords:
Cost vs Benefits;
Cost;
Corporate Social Responsibility and Impact;
Business and Stakeholder Relations;
Environmental Sustainability;
Competitive Advantage;
Cooperation
King, Andrew A. "Cooperation between Corporations and Environmental Groups: A Transaction Cost Perspective." Academy of Management Review 32, no. 3 (July 2007): 889–900.
- 01 Mar 2013
- News
Sizing Up Social Impact
nonprofit leaders today," says Associate Professor Alnoor Ebrahim, a member of the School's General Management Unit and Social Enterprise Initiative who focuses on the challenges of performance management, accountability, and governance...
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- September – October 2011
- Article
The Rise and Consequences of Corporate Sustainability Reporting
By: Ioannis Ioannou and George Serafeim
For many decades the cornerstone of corporate reporting has been financial information that is presented in a company's annual, semi-annual, and quarterly reports. These comprehensive financial reports—required by law for public companies in most countries...
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Keywords:
Sustainability;
ESG Reporting;
Governing Rules, Regulations, and Reforms;
Annual Reports;
Operations;
Strategy;
Business and Shareholder Relations;
Business and Stakeholder Relations;
Performance;
Business Model;
Corporate Social Responsibility and Impact;
Corporate Disclosure
Ioannou, Ioannis, and George Serafeim. "The Rise and Consequences of Corporate Sustainability Reporting." European Business Review (September–October 2011): 38–41.
- May 2020
- Case
M-Lab: Enabling Innovation at Mitsubishi Corporation
By: Krishna Palepu and Allison M. Ciechanover
M-Lab’s founding goals were to infuse an innovation mindset into Mitsubishi Corporation; to catalyze new business opportunities; and to enable a dialogue between Japanese business and Silicon Valley. M-Lab housed representatives from each of Mitsubishi Corporation’s...
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Keywords:
Business Ventures;
Disruption;
Transformation;
Corporate Entrepreneurship;
Multinational Firms and Management;
Innovation and Management;
Innovation Strategy;
Organizational Change and Adaptation;
Japan;
United States
Palepu, Krishna, and Allison M. Ciechanover. "M-Lab: Enabling Innovation at Mitsubishi Corporation." Harvard Business School Case 120-061, May 2020.
- Web
Social Media - Alumni
Social Media Social Media Social Home Creating Alumni Groups Connecting the HBS network Tips for creating alumni groups Want to help the HBS community connect around...
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- 2021
- Working Paper
Accounting for Product Impact in the Consumer-Packaged Foods Industry
By: Amanda Rischbieth, George Serafeim and Katie Trinh
We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the consumer-packaged goods industry. We design a methodology that allows us to calculate monetary impact estimates on customer...
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Keywords:
Product Innovation;
Impact;
Impact Investing;
Impact Measurement;
ESG;
ESG (Environmental, Social, Governance) Performance;
ESG Ratings;
Social Corporate Responsibility;
Corporate Social Responsibility;
Social Impact;
Nutrition Database;
Nutritional Information;
CPG;
Consumer Packaged Goods;
IWAI;
Product Design;
Product Positioning;
Society;
Environmental Sustainability;
Corporate Social Responsibility and Impact;
Nutrition;
Product;
Safety;
Consumer Products Industry
Rischbieth, Amanda, George Serafeim, and Katie Trinh. "Accounting for Product Impact in the Consumer-Packaged Foods Industry." Harvard Business School Working Paper, No. 21-051, October 2020. (Revised October 2021.)