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Show Results For
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All HBS Web
(879)
- News (238)
- Research (508)
- Multimedia (3)
- Faculty Publications (255)
- 27 Feb 2024
- Blog Post
Fighting Cancer with a Novel Cell Therapy: Ananya Zutshi (MS/MBA '21)
pursue a Ph.D. However, she now knew that she likely needed another advanced degree to be a decision maker in an industry like pharma/biotech. Zutshi joined the second-ever cohort of students in the MS/MBA in Engineering Sciences degree run jointly View Details
- June 2009
- Supplement
Mary Kay Inc.: Asian Market Entry (B)
By: John A. Quelch
By 2008, over half of Mary Kay Cosmetics' $2.8 billion sales were from outside the U.S. Sales from China exceeded $500 million in 2008 through over 450,000 beauty consultants. China was Mary Kay Cosmetics' second most important national market with revenues growing at...
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Keywords:
Global Strategy;
Growth and Development Strategy;
Brands and Branding;
Emerging Markets;
Market Entry and Exit;
Beauty and Cosmetics Industry;
Asia;
China
Quelch, John A. "Mary Kay Inc.: Asian Market Entry (B)." Harvard Business School Supplement 509-067, June 2009.
- June 2019
- Article
Learning to Become a Taste Expert
By: Kathryn A. Latour and John A. Deighton
Evidence suggests that consumers seek to become more expert about hedonic products to enhance their enjoyment of future consumption occasions. Current approaches to becoming expert center on cultivating an analytic mindset. In the present research the authors explore...
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Latour, Kathryn A., and John A. Deighton. "Learning to Become a Taste Expert." Journal of Consumer Research 46, no. 1 (June 2019): 1–19.
- 24 Mar 2009
- First Look
First Look: March 24, 2009
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=709043 One Firm One Future at Davis Langdon Harvard Business School Case 409-044 Rob Smith, senior partner of construction consultancy Davis...
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Keywords:
Martha Lagace
- Web
Case Studies - Social Impact Collaboratory
Courses & Case Studies Case Studies Middlebury College: Energy2028 (320029) by Brian Trelstad , Michael Norris and John McKinley APRIL 2020 (REVISED MAY 2021) Not all social change happens with new...
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- 23 Feb 2010
- First Look
First Look: Feb. 23
client. (SEPs perform an oversight role for the work being done by the GEP and his or her team and are typically very senior members of the firm.) The case also raises areas where Everson can improve. Purchase this...
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Keywords:
Martha Lagace
- April 2000 (Revised June 2001)
- Case
DoubleClick Buys Abacus (A)
By: John A. Deighton
By acquiring Abacus, DoubleClick won the power to serve ads with unprecedented precision, because it brought together Web surfers' online and offline identities. Several competitors had developed advanced systems for serving ads on the web, but DoubleClick had the...
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Keywords:
Information;
Rights;
Internet and the Web;
Ethics;
Competitive Advantage;
Social Issues;
Customer Focus and Relationships;
Digital Marketing;
Advertising Industry
Deighton, John A. "DoubleClick Buys Abacus (A)." Harvard Business School Case 500-091, April 2000. (Revised June 2001.) (request a courtesy copy.)
- 12 Apr 2011
- First Look
First Look: April 12
Abstract This book presents new research on the historical impact of globalization on Argentina and Chile. The authors focus on the role of entrepreneurs and firms. The Role of Venture Capitalists in the Acquisition of Private Companies Authors: Paul View Details
Keywords:
Sean Silverthorne
- March 2014 (Revised May 2014)
- Teaching Note
Demarketing Soda in New York City
By: John A. Quelch
In 2013, New York City Mayor Michael Bloomberg tried and failed to institute a ban on serving sizes of large sugary beverages. Obesity posed a large public health risk to the city. Mayor Bloomberg's proposed ban was one of many attempts to combat the rising threat of...
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- winter 2009
- Journal Article
Interactivity's Unanticipated Consequences for Markets and Marketing
By: John A. Deighton and Leora Kornfeld
The digital interactive transformation in marketing is not unfolding, as some thought it would, on the model of direct marketing. That model anticipated that marketing, empowered by digital media using rich profiling data, would intrude ever more deeply and more...
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Keywords:
Communication Intention and Meaning;
Interactive Communication;
Marketing Communications;
Consumer Behavior;
Social and Collaborative Networks;
Online Technology
Deighton, John A., and Leora Kornfeld. "Interactivity's Unanticipated Consequences for Markets and Marketing." Journal of Interactive Marketing 23, no. 1 (winter 2009): 2–12. (First Runner-up and Winner of an Honorable Mention for the Best Paper published in the Journal of Interactive Marketing in 2009.)
- Research Summary
Overview
By: John A. Deighton
Professor Deighton conducts research at the intersection of information technology and marketing. He is interested in the complementary uses of human and artificial intelligence and creativity in areas such as advertising, content creation, and online retailing. He...
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- 18 Mar 2008
- First Look
First Look: March 18, 2008
Working PapersWhere Does It Go? Spending by the Financially Constrained Authors:Shawn A. Cole, John Thompson, and Peter Tufano Abstract In this paper, we analyze the spending...
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Keywords:
Martha Lagace
- 25 Oct 2016
- First Look
October 25, 2016
New York: Springer Building a Culture of Health: A New Imperative for Business By: Quelch, John A., and Emily C. Boudreau Abstract—This ambitious volume sets out to understand how every company impacts public health and introduces a...
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Keywords:
Sean Silverthorne
- March 2014
- Teaching Note
E-Cigarettes: Marketing Versus Public Health
By: John A. Quelch
Electronic cigarettes (e-cigarettes) were heralded by some as a healthcare game changer, enabling smokers to switch to a new product which carried lower risk of cancer. However, there were concerns about the public health risk of e-cigarettes, particularly the chance...
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- 30 Jan 2018
- First Look
January 30, 2018
practice related to AI in developing countries. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52296 December 2017 Journal of Advertising Research Rethinking the Profession Formerly Known as Advertising: How Data Science Is Disrupting the Work of...
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Keywords:
Sean Silverthorne
- 2018
- Working Paper
Learning to Become a Taste Expert
By: Kathryn A. Latour and John A. Deighton
Evidence suggests that consumers seek to become more expert about hedonic products to enhance their enjoyment of future consumption occasions. Current approaches to becoming an expert center on cultivating an analytic mindset. In the present research the authors...
View Details
Keywords:
Hedonic;
Wine;
Expertise;
Holistic;
Analytic;
Sensory;
Taste;
Learning;
Experience and Expertise;
Analysis;
Perception
Latour, Kathryn A., and John A. Deighton. "Learning to Become a Taste Expert." Harvard Business School Working Paper, No. 18-107, June 2018.
- Web
Team - Institute For Strategy And Competitiveness
School John Meara D.M.D., M.B.A., M.D., Steven C. and Carmella R. Kletjian Professor of Global Health and Social Medicine and Professor of Surgery Harvard Law School Glenn Cohen J.D., James A. Attwood and...
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- May 16, 2016
- Article
Food Safety Economics: The Cost of a Sick Customer
By: Dina Gerdeman and John A. Quelch
Chipotle Mexican Grill’s ongoing struggle to win customers back months after a contaminated food crisis highlights the challenges companies face with keeping food safe.
Chipotle has seen its shares tumble and recently reported its first-ever quarterly loss... View Details
Chipotle has seen its shares tumble and recently reported its first-ever quarterly loss... View Details
Keywords:
Food Safety;
Organic Food;
Supply Chain Management;
Globalization Of Food Business;
Mérieux NutriSciences: Marketing Food Safety Testing;
Food Safety Modernization Act 2011;
Plant-Based Agribusiness;
Transition;
Economic Systems;
Food;
Health;
Supply and Industry;
Logistics;
Practice;
Problems and Challenges;
Quality;
Safety;
Business Strategy;
Corporate Strategy;
Customization and Personalization;
Agriculture and Agribusiness Industry;
Consumer Products Industry;
Food and Beverage Industry;
Insurance Industry;
Public Administration Industry;
Public Relations Industry;
Retail Industry;
Service Industry;
Mexico;
North America;
United States;
Canada
Gerdeman, Dina, and John A. Quelch. "Food Safety Economics: The Cost of a Sick Customer." Harvard Business School Working Knowledge (May 16, 2016).
- September 2014 (Revised November 2014)
- Case
Marketing Marijuana in Colorado
By: John A. Quelch and David Lane
Colorado's 2014 legalization of marijuana for adult recreational (not just medical) use created a new market that entrepreneurs rushed to enter, channeled by regulations that aimed to minimize marijuana's access to minors while not stifling the emergent new industry....
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Keywords:
Public Health;
Regulation;
Marijuana;
Plant-Based Agribusiness;
Public Sector;
Entrepreneurship;
Health Care and Treatment;
Agriculture and Agribusiness Industry;
Health Industry;
Colorado
Quelch, John A., and David Lane. "Marketing Marijuana in Colorado." Harvard Business School Case 515-009, September 2014. (Revised November 2014.)
- September 1993 (Revised June 2009)
- Case
Mary Kay Cosmetics: Asian Market Entry (A)
By: John A. Quelch
In February 1993, Curran Dandurand, senior vice president of Mary Kay Cosmetics Inc.'s global marketing group, was reflecting on the company's international operations. Mary Kay Cosmetics Inc. products had been sold outside the United States for over 15 years, but by...
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Keywords:
Globalized Firms and Management;
Market Entry and Exit;
Operations;
Sales;
Beauty and Cosmetics Industry;
Asia
Quelch, John A. "Mary Kay Cosmetics: Asian Market Entry (A)." Harvard Business School Case 594-023, September 1993. (Revised June 2009.)