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All HBS Web
(2,445)
- People (15)
- News (538)
- Research (1,158)
- Events (21)
- Multimedia (10)
- Faculty Publications (635)
Show Results For
-
All HBS Web
(2,445)
- People (15)
- News (538)
- Research (1,158)
- Events (21)
- Multimedia (10)
- Faculty Publications (635)
- Teaching Interest
MBA Elective Curriculum Personal Selling and Sales Force Management
Personal selling is the primary (and sometimes the only) form of marketing activity for many firms, especially in a business-to-business context. The course focuses on the tactical component of managing a salesforce and on the strategic element of linking sales... View Details
- Article
How to Get the Most Out of Peer Support Groups: A Guide to the Benefits and Best Practices
- February 2002
- Background Note
Legal Aspects of Entrepreneurship: A Conceptual Framework
- February 2001
- Case
BarnesandNoble.com (C)
Michael Y. Yoshino
Professor Yoshino holds the Herman C. Krannert Chair in Business Administration at the Harvard Business School and is a Director of Research. He specializes in global strategy and management, competitive strategy, and general management. A founding member of the... View Details
- Web
Capstone - MBA
- December 2022
- Case
To Feed the Planet: Juan Luciano at ADM
- Research Summary
- June 2023
- Case
Block: Creating an Ecosystem of Ecosystems
- March 2011
- Background Note
Customer Loyalty Schemes in the Retail Sector
- 2007
- Working Paper
Multi-Sided Platforms: From Microfoundations to Design and Expansion Strategies
- 15 Nov 2018
- News
Yes, the Open Office Is Terrible — But It Doesn’t Have to Be
- 25 Apr 2022
- Video
U.S. Health Care Strategy: Course Overview with Professor Leemore Dafny
- Web
Who Are We Looking For? - MBA
John A. Deighton
John Deighton is The Harold M. Brierley Professor of Business Administration Emeritus at Harvard Business School. He is an authority on consumer behavior and marketing, with a focus on digital and direct marketing. He teaches in the area of Big Data in Marketing,... View Details
Lynda M. Applegate
Lynda M. Applegate is a Baker Foundation Professor at HBS and is Chair of the Advisory Committee for Harvard University’s Masters Degree of Liberal Arts in Finance and Management at the Harvard University Extension School. She has also played a... View Details
- October 2006 (Revised July 2007)
- Case
China Resources Corporation (A): 6S Management
- October 2003 (Revised January 2005)
- Case
Shared Decision Making
- March 2002
- Case
AOL, Cisco, Yahoo!: Building the Internet Commons
- June 1996 (Revised July 1997)
- Case