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- All HBS Web
(633)
- News (133)
- Research (406)
- Events (4)
- Multimedia (4)
- Faculty Publications (167)
- Web
Data for Impact: Impact Measurement from Startup to Fortune 500 C-Suite - Course Catalog
the potential to change the world. But to deliver on these new, multifaceted obligations, managers and investors must be sophisticated in how impact is measured. Impact measurement is critical for assessing which initiatives to leave by... View Details
- 01 Jun 2014
- News
Faculty Q&A: The Cup Runneth Over
right to outfit and sponsor individual teams? Sophisticated sports marketing outfits, often subsidiaries of the top marketing services firms, conduct detailed assessments to help companies like Nike and Samsung determine what value to... View Details
Keywords: Garry Emmons
- 01 Dec 1999
- News
Negotiating in 3-D: An Overarching Way to Get to Yes?
to improve a potential deal that under the best of terms may still be unsatisfactory, more sophisticated negotiators carefully assess whether those efforts might be better spent away from the table, generating competing offers or... View Details
Keywords: Anita M. Harris
- 01 Dec 2005
- News
Buy the Book
recognition, Patterson regularly outsells other “brand-name authors” such as Stephen King and Tom Clancy by simply publishing more books, averaging three titles each year with the occasional assistance of a coauthor. Patterson brings an ad man’s View Details
- 23 Apr 2014
- HBS Case
Are Electronic Cigarettes a Public Good or Health Hazard?
of smokers who would have taken up tobacco if e-cigarettes didn't exist, as well as the number of smokers who would have quit cold turkey without the availability of electronic products. "To really determine the public health impact of e-cigarettes requires a lot... View Details
- 01 Jun 2008
- News
Greed, Gullibility, and Optimism
mortgages are now held by institutions with little connection to local communities? It obscured the risk that is inherent in lending and in owning. We have developed such a sophisticated housing-finance system that we were able to layer... View Details
- 01 Mar 2009
- News
The Case for Studying Financial History
quantitative approach. There are many admirable things about the way in which finance became more statistically sophisticated over the past twenty or thirty years. But many of the assumptions on which the more elaborate mathematical... View Details
- Web
HBX Launched - Annual Report 2014
students—projected via life-size screens—interact with an HBS faculty member just as they would in person, but using a custom computer interface and sophisticated videoconferencing technology. This initiative creates new opportunities for... View Details
- 01 Dec 1999
- News
The Message and the Media: Advertising's Brave New World
technical, regulatory, and economic. Advances in technology, which enhance existing advertising capabilities and create new ones, reach well beyond the Internet and include things such as innovative new software, sophisticated data... View Details
Keywords: Peter K. Jacobs
- 17 Dec 2001
- Research & Ideas
Venture Capital: Hot Markets and Current Industry Trends
sophisticated understanding of that market, said Wiersma. One reason the TV recorder company TiVo ran into difficulty, she said, was the company didn't understand that consumers don't want to have to get another box for their television.... View Details
Keywords: by Julia Hanna
- Profile
John Speer
As only the 245th pilot combat-qualified to fly the B-2 Stealth Bomber, John Speer was part of an elite group that flew the most sophisticated strategic bomber ever built. But in 2011, he had reached “the decision point” of his Air Force... View Details
- 01 Mar 2016
- News
In My Humble Opinion: Jeffrey Deitch (MBA 1978)
art. “Even though you can’t apply sophisticated financial models to it or the complex structures that I learned in Production and Operations Management,” he says, “art is a business.” And Deitch, in his three-plus-decade career as an art... View Details
Keywords: April White
- 16 May 2016
- HBS Case
Food Safety Economics: The Cost of a Sick Customer
evolving, requiring more expertise than many food companies can muster. The sensitive nature of testing and upgrades in the tests required also mean companies need to make an investment in sophisticated equipment, which involves high... View Details
- 03 Mar 2014
- HBS Case
Decommoditizing the Canned Tomato
coming in with their own brands, and you're telling me you're growing. What am I not getting?" It became evident to her that Francesco had a quite sophisticated view not just of the category but also of the food industry. He was building... View Details
- 31 Mar 2002
- Research & Ideas
You’re Wasting Your Employees! What You Can Do About It
leaders were trained, sophisticated strategic-planning systems were supposed to help senior managers decide which businesses to grow and which to harvest. 1 Unfortunately, all the planning and investment were unable to stop the... View Details
- 25 Apr 2023
- News
Class of 2022 Startups Sweep Alumni New Venture Competition
voted Crowd Favorite, is the brainchild of cofounders Wood and Royle, who met at HBS in the Startup Bootcamp program. Tilden is aiming to change the game in the nonalcoholic beverage market by producing a line of sophisticated adult... View Details
Keywords: Margie Kelley
- 01 Jun 2024
- News
The Exchange: Chance Encounters
approach.” Other contexts that I’ve been looking at are really established, super high-tech companies. One of them makes the optical solutions that go into the most sophisticated big-chip printers. They have a huge campus, like a... View Details
Keywords: Jen McFarland Flint
- 01 Feb 1997
- News
Merton Discusses Risk Management at Dean's Seminar
increasingly must make sophisticated financial decisions. Last November, Robert C. Merton, the George Fisher Baker Professor of Business Administration at HBS, discussed this problem and elaborated on the importance of risk management in... View Details
Keywords: Elizabeth McNair
- 20 May 2019
- Blog Post
Makeup: How Kenya Hunt Transformed Her Career Through Cosmetics
distinctive makeup kit, and created a YouTube channel dedicated to application techniques. “I considered it something I just like to do, not a job,” says Kenya. Years earlier, in a middle school dance class, she had discovered the power of View Details
Keywords: Consumer Products / Retail
- 01 Nov 2012
- Research & Ideas
Book Excerpt: Judgment Calls
stumbled into an even bigger market: precision tweezers for women's personal beauty care. It turned out there was a real need for a more sophisticated and specialized tweezers among the trade who served beauty-conscious women. Before... View Details