Social Effects - Publications - Faculty & Research - Harvard Business School

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November 2019
Article

Conversations and Idea Generation: Evidence from a Field Experiment

By: Sharique Hasan and Rembrand Koning

When do conversations lead people to generate better ideas? We conducted a field experiment at a startup boot camp to evaluate the impact of informal conversations on the quality of product ideas generated by participants. Specifically, we examine how the personality... View Details

Keywords: Peer Effects; Field Experiment; Interpersonal Communication; Creativity; Personal Characteristics; Entrepreneurship; Innovation and Invention

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2021
Working Paper

Accounting for Product Impact in the Interactive Media and Services Industry

By: DG Park, George Serafeim and Katie Trinh

We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the interactive media and services industry. We design a monetization methodology that allows us to calculate monetary impact... View Details

Web

Systems Change Forum | Social Enterprise | Harvard Business School

Systems Change: Lessons from the Field On December 4-5, 2023, fifty leading practitioners, academics and funders gathered on the HBS campus to discuss their experiences in addressing some of today’s largest and most complex social... View Details

June 2018
Article

Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged

By: Clarence Lee, Elie Ofek and Thomas Steenburgh

We study how digital service firms can develop an active customer base, focusing on two questions. First, how does the way that customers use the service postadoption to meet their own needs (personal usage) and to interact with one another (social usage) vary across... View Details

Keywords: Customer Engagement; Adoption Routes; Word-of-Mouth; Digital Marketing; Bayesian Estimation; Customers; Communication; Consumer Behavior; Marketing; Internet and the Web; Analytics and Data Science

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October 2022
Article

Amplification in the Evaluation of Multiple Emotional Expressions over Time

By: Amit Goldenberg, Jonas Schöne, Zi Huang, Timothy D. Sweeny, Desmond C. Ong, Timothy Brady, Maria M. Robinson, David Levari, Jamil Zaki and James J. Gross

Social interactions are dynamic and unfold over time. To make sense of social interactions, people must aggregate sequential information into summary, global evaluations. But how do people do this? Here, to address this question, we conducted nine studies (N = 1,583)... View Details

Keywords: Social Interactions; Facial Expressions; Emotions; Behavior; Perception

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24 Apr 2014
News

Transforming the way the social sector innovates, learns, and improves

governments, NGOs, foundations, and other international development organizations, to enable more effective decision-making. IDinsight has offices in three countries and works across a diverse set of development sectors. In India,... View Details

November 2021
Article

The Comprehensive Effects of Sales Force Management: A Dynamic Structural Analysis of Selection, Compensation, and Training

By: Doug J. Chung, Byungyeon Kim and Byoung G. Park

This study provides a comprehensive model of an agent’s behavior in response to multiple sales management instruments, including compensation, recruiting/termination, and training. The model on agents’ behavior takes into account many of the key elements that... View Details

Keywords: Salesforce Management; Recruitment; Selection and Staffing; Compensation and Benefits; Resignation and Termination; Training; Behavior; Analysis

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February 2004
Article

How Subgroup Interests and Reputations Moderate the Effect of Organizational Identification on Cooperation

Keywords: Groups and Teams; Interests; Reputation; Organizations; Cooperation

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Article

The Radical Flank Effect and Cross-occupational Collaboration for Technology Development during a Power Shift

By: Emily Truelove and Katherine C. Kellogg

This 12-month ethnographic study of an early entrant into the U.S. car-sharing industry demonstrates that when an organization shifts its focus from developing radical new technology to incrementally improving this technology, the shift may spark an internal power... View Details

Keywords: Groups and Teams; Conflict and Resolution; Power and Influence; Perception; Behavior; Collaborative Innovation and Invention

15 Nov 2017
Research & Ideas

How Does a Social Startup Decide to Commercialize? It May Depend on the Founder's Gender

was positively related to the decision to commercialize, the researchers discovered. While men proved more likely to commercialize social ventures overall, the difference decreased in communities with high levels of female business... View Details

Keywords: by Carmen Nobel

2024
Working Paper

Racial Discrimination and the Social Contract: Evidence from U.S. Army Enlistment during WWII

By: Nancy Qian and Marco Tabellini

This paper documents that the Pearl Harbor attack triggered a sharp increase in volunteer enlistment rates of American men, the magnitude of the increase was smaller for Black men than for white men and the Black-white gap was larger in counties with higher levels of... View Details

Keywords: State Capacity; Institutions; War; Race; Prejudice and Bias; Government Administration; United States

Web

Ownership (OWN): Define Success, Create Advantage, Build to Last, Engage Effectively - Course Catalog

HBS Course Catalog Ownership (OWN): Define Success, Create Advantage, Build to Last, Engage Effectively Course Number 1235 Senior Lecturer Josh Baron Spring; Q3; 1.5 credits Exam Overview: This course explores the power of ownership in... View Details

January 23, 2023
Article

Digital Public Health Interventions at Scale: The Impact of Social Media Advertising on Beliefs and Outcomes Related to COVID Vaccines

By: Susan Athey, Kristen Grabarz, Michael Luca and Nils Wernerfelt

Public health organizations increasingly use social media advertising campaigns in pursuit of public health goals. In this paper, we evaluate the impact of about $40 million of social media advertisements that were run and experimentally tested on Facebook and... View Details

Keywords: COVID-19 Pandemic; Public Health; Vaccines; Social Media; Advertising; Power and Influence; Health Care and Treatment

December 2017
Article

Discordant vs. Harmonious Selves: The Effects of Identity Conflict and Enhancement on Sales Performance in Employee-Customer Interactions

By: Lakshmi Ramarajan, Nancy Rothbard and Steffanie Wilk

Across multiple studies, we examine how identity conflict and enhancement within people affect performance in tasks that involve interactions between people through two mechanisms: role-immersion, operationalized as intrinsic motivation, and role-taking,... View Details

Keywords: Identity; Interpersonal Communication; Sales; Performance

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August 2023
Article

Impact of Social Needs Case Management on Use of Medical and Behavioral Health Services: Secondary Analysis of a Randomized Controlled Trial

By: Mark D. Fleming, Crystal Guo, Margae Knox, Daniel M. Brown, Elizabeth A. Hernandez and Amanda L. Brewster

Social needs case management is an increasingly common strategy used by health care organizations to address integrated health and social needs. These programs connect patients to resources such as food assistance, housing, transportation, or income benefits, in... View Details

Keywords: Health Care and Treatment; Medical Specialties; Programs; Human Needs; Welfare; Health Industry; California

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3 Aug 2007 - 8 Aug 2007
Conference Presentation

Strong leaders empower less? The curvilinear effects of empowerment through choice on leadership perceptions

By: Roy Y.J. Chua and S. S. Iyengar

Keywords: Leadership; Decision Choices and Conditions; Perception

2002
Article

Personalization and Personality: Some Effects of Customizing Message Style Based on Consumer Personality

By: Youngme Moon

Keywords: Identity; Customers; Customer Focus and Relationships

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March 2007
Article

Gender Effects and Stock Market Reactions to the Announcement of Top Executive Appointments

This study uses Kanter's token status theory to link announcements of top executives to shareholder reactions, highlighting possible gender effects. Using a sample of top executive announcements from 1990 to 2000, our results show that investor reactions to the... View Details

Keywords: Prejudice and Bias; Management Succession; Gender; Management Teams

March 2021
Article

Last Place Aversion in Queues

By: Ryan W. Buell

This paper documents the effects of last place aversion in queues and its implications for customer experiences and behaviors as well as for operating performance. An observational analysis of customers queuing at a grocery store, and four online studies in which... View Details

Keywords: Behavioral Operations; Queues; Reference Effects; Last Place Aversion; Transparency; Customers; Behavior; Satisfaction; Service Operations

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09 Apr 2024
Research & Ideas

When Climate Goals, Housing Policy, and Corporate R&D Collide, Social Good Can Emerge

For almost four years, Omar Asensio and his colleagues have been studying the impact of federal energy programs on low-income neighborhoods. The intersection of technology—artificial intelligence, in particular—and public policy has long been an area of focus for... View Details

Keywords: by Glen Justice

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