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Show Results For
- All HBS Web
(670)
- News (127)
- Research (469)
- Events (1)
- Multimedia (1)
- Faculty Publications (167)
- 01 May 2008
- Research & Ideas
The Marketing Challenges of the China Olympics
Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.Normally, the Olympic Games are a positive View Details
- 01 Oct 2000
- News
Raymond A. Baxter: Sweet Smell of Success
cookies. Annual proceeds from the sale total close to $450 million, $300 million of which supports scouting activity. "If there's a more effective fundraiser in the world, I don't know what it is," Baxter remarks. "But it's also a... View Details
Keywords: Julia Hanna
- 14 Oct 2014
- First Look
First Look: October 14
Harvard Business Review Putting Sales at the Center of Strategy By: Cespedes, Frank Abstract—Research indicates that relatively few firms execute their strategies effectively, and, on average, companies deliver just 50% to 60% of the... View Details
Keywords: Sean Silverthorne
- 19 Jul 2004
- Research & Ideas
Why Innovations Sit on the Shelf
force of valued managers, when asked by senior management to conduct and analyze a worldwide employee survey, refused to do so. They simply did not want to be associated with what they perceived would be yet another useless exercise. At... View Details
- 04 Aug 2014
- Op-Ed
Why Small-Business Lending Is Not Recovering
because of a perfect storm of their falling sales and weakened collateral, and growing risk aversion among lenders. Those days are not over. While lingering cyclical factors from the crisis may still be constraining access to bank credit,... View Details
- 01 Dec 2018
- News
Competencies and Credentials
Joseph Fuller (photo by Russ Campbell) Joseph Fuller (photo by Russ Campbell) American businesses can’t afford to ignore the reality: The nature of work is changing. If companies hope to hire and hold on to employees, they need to be ready to respond to the View Details
- 01 Jan 2007
- News
A. Malachi Mixon, III, MBA 1968
development cycle used to be 24 months; it's now 12." Complementing this, he adds, is a knowledgeable sales force that fosters relationships with home-care providers, nursing homes, and medical equipment... View Details
- Profile
Margo Cramer
intellectually fulfilling, "it wasn't a degree that took me in any specific direction." Immediately after graduation, Margo worked as a merchandising team and sales account manager at Commando, a women's luxury apparel brand.... View Details
- 11 Feb 2008
- Research & Ideas
Does Democracy Need a Marketing Manager?
Dean's youthful Internet backing failed to generate enough votes at the polls. In the recent New Hampshire primary, Hillary Clinton's surprise win is attributable in part to her superior grassroots organizing there—the political equivalent of retail and View Details
Keywords: by Sean Silverthorne
- 29 Oct 2000
- Research & Ideas
Building a Powerful Prestige Brand
committed. Even if they had wanted to sell in chain stores, the Lauders could not afford the large sales force necessary to service such outlets. Because she wanted to reach women who did not necessarily... View Details
- 11 Oct 2004
- Research & Ideas
Four Ways to Create Lasting Change
DNA." Roberto and Levesque joined forces for the following e-mail interview with HBS Working Knowledge. Martha Lagace: As you write in your working paper, conventional management wisdom says the first step in a change initiative is... View Details
Keywords: by Martha Lagace
- 01 Mar 2004
- News
Reforming Company Boards
or annually? I think it will go the other way. We will get to a point where some performance measures — like sales or orders — are reported daily. Many people argue that this will increase volatility. I suggest the opposite. Once the... View Details
Keywords: Corporate Services
- Profile
Damali Brown
she applied and was accepted as a Fellow by Morgan Stanley, initiating a working relationship that began with a summer sales and training position and that led to five years of employment in various positions at the firm. Equated with... View Details
- 05 Aug 2002
- What Do You Think?
Is Platform Leadership Old Hat or the Wave of the Future?
sale to Procter & Gamble. Platform leadership requires ingenuity, a strong customer franchise, a vision of the future, and substantial resources. It is not for everyone. But is it a goal that more and more organizations should strive... View Details
Keywords: by James Heskett
- 01 Dec 2020
- News
Karmic Kickstart
up an advanced and highly aggressive cancer. Even with a hideous year of surgeries and chemotherapy, the best I could hope for was a 50 percent chance of surviving the next five years. I was forced into an abrupt fire View Details
- 08 Mar 2019
- Blog Post
“There’s no quick shortcut to success:” Zorpads takes off
in New York City working as a healthcare consultant, and Wiegele, who spends his days working in product marketing for Hot Wheels in Los Angeles, credit their partnerships for allowing them the freedom to explore the creative side of this growing business. They brought... View Details
- 30 Jun 2015
- First Look
First Look: June 30, 2015
that sales representatives, who were responsible for a large portfolio of imaging products, were not giving enough attention to Ultrasound. He was wondering if change in the size and compensation structure of the View Details
Keywords: Carmen Nobel
- 24 Aug 2016
- Research & Ideas
Can Obamacare Be Saved?
merger between Aetna and Humana, two of the largest health insurers in the United States. The 838,000 consumers who were insured by Aetna exchange plans in 2016 will be forced to select other public exchange plans or purchase individual... View Details
- 20 Dec 2016
- Research & Ideas
The 10 Most Popular 'Cold Call' Podcasts
Madam C.J. Walker helped invent what have become staples of our modern country and economy: national sales forces, corporate social responsibility, and, yes, even basic haircare. Orphaned at age 8, married at 14, and widowed at 20 with a... View Details
Keywords: Re: Multiple Faculty
- 01 Oct 2002
- News
Andrew H. Tisch
company focused on improving its sales force and restoring retailers' confidence in the quality of an expanded and more fashionable product line. After five years, Bulova was breaking even; when Tisch left... View Details