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Show Results For
- All HBS Web (942)
- Faculty Publications (176)
- July 2011 (Revised October 2011)
- Case
Lady Gaga (A)
By: Anita Elberse and Michael Christensen
In September 2009, Troy Carter, manager of up-and-coming pop star Lady Gaga, has to decide on a new course of action now that his artist's planned co-headlining arena tour with hip-hop superstar Kanye West has been cancelled. Carter knows that continuing the tour, but...
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Keywords:
Employee Relationship Management;
Marketing Strategy;
Product;
Product Development;
Business and Stakeholder Relations;
Creativity;
Music Industry
Elberse, Anita, and Michael Christensen. "Lady Gaga (A)." Harvard Business School Case 512-016, July 2011. (Revised October 2011.)
- Web
African American Student Union Spotlight on Joint Degrees - MBA
experience at HBS is the case method. This collaborative approach to learning has exposed me to new ways of thinking and has provided creative methods of structuring solutions to problems. It has also sharpened my ability to contribute to...
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- 26 Oct 2022
- Research & Ideas
How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)
burgeoning area for marketers, and one they’d be well served to understand better. When influencers get popular enough, companies often pay them to promote products to their followers, a relationship they are typically required to...
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- Blog
Is AI Coming for Your Job?
experts perform their work. Yes, certain tasks can be completed correctly and completely by AI, but for those types of tasks we will see something like the Industrial Revolution, where people's jobs changed, and they were able to use new tools to become more View Details
- 10 Feb 2015
- First Look
First Look: February 10
the economy to organize production and innovation. We study individual contestant-level data from 2,796 contestants in 774 software algorithm design contests with random assignment. Precisely conforming to theory predictions, the...
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Sean Silverthorne
- 22 May 2017
- Lessons from the Classroom
A Luxury Industry Veteran Teaches the Importance of Aesthetics to Budding Business Leaders
Pauline Brown joined the HBS faculty following a tenure as Chairman of North America at the French luxury goods conglomerate, LVMH Moët Hennessy Louis Vuitton. (Photo credit: Albert Cheung) To future CEOs who want to succeed in the business of making and marketing...
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- Web
ARD - Georges F. Doriot : Educating Leaders, Building Companies, Baker Library, Harvard Business School
Library Visionary, Innovator, Educator I n the 1930s, investments were generally targeted for trusts, pensions, and other conservative funds rather than emerging industries. 32 The urgent military needs during World War II had fostered the rapid creation of new View Details
- March 2010 (Revised August 2010)
- Case
Systems Infrastructure at Google (A)
By: Linda A. Hill and Emily Stecker
This case describes how a senior vice president of engineering at Google, Bill Coughran, leads a high-performing engineering organization. The case focuses specifically on Coughran's encouraging two teams of engineers to develop competing solutions for application...
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Keywords:
Independent Innovation and Invention;
Innovation and Management;
Innovation Leadership;
Leadership Development;
Product Design;
Groups and Teams;
Creativity;
Motivation and Incentives;
Competitive Strategy;
Technology Industry;
United States
Hill, Linda A., and Emily Stecker. "Systems Infrastructure at Google (A)." Harvard Business School Case 410-110, March 2010. (Revised August 2010.)
- 26 Sep 2011
- HBS Case
HBS Cases: Lady Gaga
Elberse. "That was just three years ago, and now she is, by many measures, the biggest celebrity on the planet. Gaga is a marketing phenomenon." This fall, Elberse will teach a case on Lady Gaga's meteoric career in her popular second-year MBA course,...
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- 04 Nov 2014
- First Look
First Look: November 4
presented at different stages of decision making prior to a purchase. We examine the sequence-dependent effects of price and product information on the decision-making process at both neural and behavioral levels. During functional...
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Keywords:
Sean Silverthorne
- 21 Jun 2010
- Research & Ideas
Strategy and Execution for Emerging Markets
therefore focus their research worldwide, not just on the BRICs. “Often the main prize today is the emerging middle class, which aspires to consume world class products at lower price points." -Krishna G. Palepu "We have been studying...
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by Martha Lagace
- 05 Oct 2020
- Book
Want to Be Happier? Make More Free Time
time, not more money When people invest too much time and energy into making more money, it’s often because they assume the extra cash will bring greater happiness. But they are wrong. People with more free time are actually happier, healthier, and more View Details
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by Dina Gerdeman
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
recently, it has allowed companies to reap creative ideas on product improvements directly from their customers (Lay's flavored potato chips). And it has also managed to get brands into trouble (United...
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- 20 Apr 2021
- Book
A Simple Question That Can Guide Companies to Epic Success
they eschew efforts—even bold, cutting-edge proposals—that are unlikely to generate value for customers, employees, or suppliers. “Companies that raise customer willingness to pay in a distinctive manner attract the very customers that find the firm’s View Details
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by Danielle Kost
- 01 Jul 2009
- Working Paper Summaries
File-Sharing and Copyright
- Web
Strategy Execution Online Course | HBS Online
structures and systems to manage the core tensions of strategy execution and meet business goals. I’ve found HBS Online's courses to be immediately applicable to my work, and they’ve made me a more productive member of our strategic team....
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- 16 Mar 2020
- Research & Ideas
How the Coronavirus Is Already Rewriting the Future of Business
experiences are enhanced for everyone involved. There are three barriers that can prevent us from productively engaging: 1) not being able to help, 2) not knowing how to help, and, 3) not believing our help is important. Organizations...
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by Dina Gerdeman
- 14 Jun 2011
- First Look
First Look: June 14
PublicationsThe Paradox of Excellence Authors:Thomas J. DeLong and Sara DeLong Publication:Harvard Business Review 89, no. 6 (June 2011) Abstract Why is it that so many smart, ambitious professionals are less productive and satisfied...
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Sean Silverthorne
- 07 Apr 2020
- Research & Ideas
What Customers Need to Hear from You During the COVID Crisis
As the COVID-19 virus pandemic began to sweep across the world, Doug McMillon and his team at Walmart watched in horror. Suddenly, they realized, tomorrow would be nothing like “business as usual” and everything in the company’s marketing plan, from retail execution to...
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by Jill Avery and Richard Edelman
- 07 May 2007
- Research & Ideas
Rediscovering Schumpeter: The Power of Capitalism
most penetrating analyst of capitalism who ever lived. He saw things other people didn't see.” McCraw, a past winner of the Pulitzer Prize for History, has written a new biography, Prophet of Innovation: Joseph Schumpeter and Creative...
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