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Show Results For
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All HBS Web
(842)
- News (190)
- Research (530)
- Events (8)
- Multimedia (5)
- Faculty Publications (266)
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- 22 Nov 2011
- First Look
First Look: November 22
seeking to double her budget for social media and other digital marketing initiatives for 2011. A number of digital efforts implemented in the past two years seem to be bearing fruit, and there is a desire to intensify Sephora's social media, View Details
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Sean Silverthorne
- 17 Apr 2012
- First Look
First Look: April 17
and Kyle ArmbresterHarvard Business School Case 112-062 In 2007, under the leadership of CEO Stuart Rose, the iconic British retailer Marks and Spencer (M&S), with great fanfare, announced its "Plan A" initiative. Based on...
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Carmen Nobel
- 13 Nov 2013
- Research & Ideas
Should Men’s Products Fear a Woman’s Touch?
really goes away. Since the dawn of advertising, retailers have made a point of marketing separate lines of branded products for men and women in many categories, even in cases where their functions are essentially the same. It's a...
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- 08 Mar 2004
- Research & Ideas
Creating Value in Your Business Ecosystem
Assistant, which helps new sellers prepare professional-looking online listings, and its Turbo Lister service, which tracks and manages thousands of bulk listings on home computers. The company has also established and maintained...
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by Marco Iansiti & Roy Levien
- 22 Aug 2022
- Research & Ideas
Can Amazon Remake Health Care?
At a time when health care providers have gone all in on telemedicine, Amazon, the world’s biggest online retailer, surprised Wall Street in late July when it announced it would acquire 1Life Healthcare Inc., which runs the...
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- 10 Mar 2009
- First Look
First Look: March 10, 2009
Alibaba Group to diversify from an international business-to-business (B2B) exchange (Alibaba.com) into a B2C and C2C exchange (Taobao.com) for Chinese retailers and consumers. In China, Taobao had managed to displace the once dominant...
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Martha Lagace
- 07 May 2020
- Research & Ideas
The One Good Thing Caused by COVID-19: Innovation
drastic changes in their interactions with consumers. In education, teachers from elementary schools to universities transformed content and delivered it online or through phones. Retailers started to...
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by Hong Luo and Alberto Galasso
- 18 Feb 2019
- Book
What’s Really Disrupting Business? It’s Not Technology
models. Some entrepreneurs I’ve met understand that the mere porting of a business model online isn’t enough. It might benefit users, but it creates downsides, too. TaskRabbit accelerates the process of choosing people to perform chores...
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- 04 Dec 2019
- Book
Creating the Experimentation Organization
When customers log onto Booking.com—the world’s largest online accommodations platform—they might naturally assume they are seeing the same website as every other customer logged on at the same time. In fact, Booking is running...
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by Michael Blanding
- 22 Feb 2021
- Book
Reaching Today's Omnichannel Customer Takes a New Sales Strategy
example of sales-related hyperbole, Cespedes points to the dire predictions that online buying will eventually cause the real-life “death of a salesman.” While online information sources affect selling,...
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by Kristen Senz
- 13 Nov 2019
- Research & Ideas
Don't Turn Your Marketing Function Over to AI Just Yet
factors that influence consumer behavior are so varied and complex, and the data that companies collect is so rich, just modeling how consumers search a single retail website is a monumental task. Each company’s data are so firm and...
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by Kristen Senz
- 13 Apr 2016
- Research & Ideas
Why Your Company Wants to be a 'Cognitive Referent' (Hint: SpaceX)
©iStock/maislam To find out, McDonald fixed his sights on the emerging market of online investing, studying five unnamed competitors at the beginning of their race to the top and following their actions and success as the market developed...
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- 09 Mar 2020
- Research & Ideas
Warring Algorithms Could Be Driving Up Consumer Prices
The widespread use of pricing algorithms is reshaping the nature of competition in online markets and potentially driving up the prices of retail goods, according to recent research. These automated,...
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- 14 Jul 2020
- Research & Ideas
Restarting Under Uncertainty: Managerial Experiences from Around the World
NGOs, and business associations in order to understand the challenges from multiple perspectives: psychology, sociology, law, and insurance. The group used these insights to create an open-source online guidebook. TurkFurnit translated...
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- 30 Jan 2020
- Research & Ideas
The Upside of Highlighting a Product's Downsides
customers more control and set their brands apart. The online apparel retailer Everlane provides detailed descriptions about the factories that produce its clothing. And Lemonade has upended traditional...
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by Danielle Kost
- 18 Jun 2018
- Research & Ideas
Warning: Scary Warning Labels Work!
those two weeks. It is a small percentage point difference in absolute terms, but then when you think about all that sugar, it’s a bigger deal.” The results may mollify retailers and other venues that sell a variety of drinks. If warning...
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- 23 Nov 2020
- Research & Ideas
COVID Was Supposed to Increase Bankruptcies. Instead, They've Gone Down.
reports have focused on the record number of filings among corporations with more than $1 billion in assets and spikes in filings among retail and dining firms, overall bankruptcy filings are down,” the authors write. Chapter 7 consumer...
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by Rachel Layne
- 19 Mar 2012
- HBS Case
HBS Cases: Overcoming the Stress of ‘Englishnization’
In March 2010, CEO Hiroshi Mikitani (HBS MBA '93) stood in front of his employees at online retail giant Rakuten's Tokyo headquarters and dropped a bomb: all 7,100 workers would have two years to become...
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by Kim Girard
- 22 Jul 2019
- Book
How to Be a Digital Platform Leader
century? Today, the world’s largest taxi company (Uber) owns no cars; the world’s largest provider of accommodations (Airbnb) owns no real estate; and the world’s largest retailer (Alibaba) owns no inventory. Modern platform thinking has...
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by Martha Lagace
- 27 Jul 2009
- Research & Ideas
Social Network Marketing: What Works?
retail and other online sites in general hoping to influence online purchasing decisions? A: The fact that people are influenced by their friends is not new. We all know it at...
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