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All HBS Web
(2,619)
- People (5)
- News (322)
- Research (1,896)
- Events (5)
- Multimedia (3)
- Faculty Publications (1,053)
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- 2008
- Book
Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
By: Gerald Zaltman and Lindsay Zaltman
Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a...
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Keywords:
Advertising Campaigns;
Nonverbal Communication;
Customer Satisfaction;
Books;
Marketing Strategy;
Product Launch;
Consumer Behavior;
Failure;
Nonprofit Organizations;
Behavior;
Emotions
Zaltman, Gerald, and Lindsay Zaltman. Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers. Harvard Business School Press, 2008.
- Research Summary
Research Summary
By: Ranjay Gulati
My research has focused on interorganizational relationships, with an emphasis on interfirm strategic alliances, which include voluntary exchange or co-development of products, technologies, or services between firms. I examine the factors that influence the...
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- Article
Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness
By: Tami Kim, Kate Barasz and Leslie K. John
Given the increasingly specific ways marketers can target ads, many consumers and regulators are demanding ad transparency: disclosure of how consumers’ personal information was used to generate ads. We investigate how and why ad transparency impacts ad effectiveness....
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Keywords:
Digital Marketing;
Customization and Personalization;
Information;
Trust;
Performance Effectiveness
Kim, Tami, Kate Barasz, and Leslie K. John. "Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness." Journal of Consumer Research 45, no. 5 (February 2019): 906–932.
- 22 May 2024
- HBS Case
Banned or Not, TikTok Is a Force Companies Can’t Afford to Ignore
you. It doesn’t rely on what you say. It observes what you do and choose not to do and builds a model of who you are.” Ghosh’s analysis debuts at a time when TikTok is drawing fresh scrutiny related to how its Chinese owners influence...
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- September 2016 (Revised April 2022)
- Case
Zhang Xin and the Emergence of Chinese Philanthropy
By: Geoffrey Jones and Amanda Yang
This case examines the recent emergence of Chinese business philanthropy through the case of the SOHO China Foundation established by the wife and husband real estate moguls Zhang Xin and Pan Shiyi. It begins by describing the early careers of Zhang and Pan, and how...
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Keywords:
China;
Philanthropy Funding;
Philanthropy and Charitable Giving;
Personal Development and Career;
Ethics;
Corporate Social Responsibility and Impact;
Higher Education;
Real Estate Industry;
China
Jones, Geoffrey, and Amanda Yang. "Zhang Xin and the Emergence of Chinese Philanthropy." Harvard Business School Case 317-045, September 2016. (Revised April 2022.)
- October 2012
- Article
The Gifts We Keep on Giving: Documenting and Destigmatizing the Regifting Taboo
By: Gabrielle S. Adams, Francis J. Flynn and Michael I. Norton
Five studies investigate whether the practice of "regifting"-a social taboo-is as offensive to givers as regifters assume. Participants who imagined regifting thought that the original givers would be more offended than givers reported feeling, to such an extent that...
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Adams, Gabrielle S., Francis J. Flynn, and Michael I. Norton. "The Gifts We Keep on Giving: Documenting and Destigmatizing the Regifting Taboo." Psychological Science 23, no. 10 (October 2012): 1145–1150.
- 16 Dec 2019
- Research & Ideas
Taking on the Taboos That Keep Women Out of India's Workforce
In India’s rural villages, social norms dictate that women are to remain in the home, not out and about—and definitely not working. If a woman is seen working outside the home, her neighbors might think...
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Keywords:
by Julia Hanna
- 2011
- Other Unpublished Work
Lords of the Harvest: Third-Party Signaling and Regulatory Approval of Genetically Modified Organisms
By: Shon R. Hiatt and Sangchan Park
Little is known about the factors that influence regulatory agencies' decision making. We posit that regulatory agencies are influenced by the firms they regulate, but not exclusively via political influence as is argued in the traditional regulatory-capture...
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- July 2022 (Revised October 2022)
- Case
Nestlé, Shared Value and KitKat Diplomacy
By: Geoffrey G. Jones and Sabine Pitteloud
The case revolves around the decision on March 23, 2022 by Mark Schneider, the chief executive of Swiss-based Nestlé, to withdraw the emblematic Kit Kat chocolate bar from sales in Russia in response to the invasion of Ukraine in the previous month, although not its...
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Keywords:
Shared Value;
Corporate Social Responsibility and Impact;
Globalized Economies and Regions;
Ethics;
War;
Social Issues
Jones, Geoffrey G., and Sabine Pitteloud. "Nestlé, Shared Value and KitKat Diplomacy." Harvard Business School Case 323-018, July 2022. (Revised October 2022.)
- April 2009 (Revised April 2013)
- Case
Barack Obama: Organizing for America 2.0
By: Mikolaj Jan Piskorski, Laura Winig and Aaron Smith
Less than a week before Barack Obama was due to be sworn in as the 44th president of the United States, Obama for America (OFA), the president-elect's official campaign organization, announced the formation of a post-election organization, Organizing for America. The...
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Keywords:
Advertising Campaigns;
Political Elections;
Marketing Communications;
Power and Influence;
Social and Collaborative Networks;
Internet
Piskorski, Mikolaj Jan, Laura Winig, and Aaron Smith. "Barack Obama: Organizing for America 2.0." Harvard Business School Case 709-493, April 2009. (Revised April 2013.)
- 2023
- Working Paper
Digital Lending and Financial Well-Being: Through the Lens of Mobile Phone Data
By: AJ Chen, Omri Even-Tov, Jung Koo Kang and Regina Wittenberg-Moerman
To mitigate information asymmetry about borrowers in developing economies, digital lenders utilize machine-learning algorithms and nontraditional data from borrowers’ mobile devices. Consequently, digital lenders have managed to expand access to credit for millions of...
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Keywords:
Borrowing and Debt;
Credit;
AI and Machine Learning;
Welfare;
Well-being;
Developing Countries and Economies;
Equality and Inequality
Chen, AJ, Omri Even-Tov, Jung Koo Kang, and Regina Wittenberg-Moerman. "Digital Lending and Financial Well-Being: Through the Lens of Mobile Phone Data." Harvard Business School Working Paper, No. 23-076, April 2023. (Revised November 2023. SSRN Working Paper Series, November 2023)
- 13 Jan 2023
- Research & Ideas
Are Companies Actually Greener—or Are They All Talk?
Most companies now account for social good in their financial reports in some way, but with regulation scattershot and evolving, it’s complicated for investors to assess so-called ESG reports. The disclosures, known as Environmental, Social, and Governance reports,...
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Keywords:
by Rachel Layne
- 22 May 2012
- Working Paper Summaries
Componential Theory of Creativity
Keywords:
by Teresa M. Amabile
- July–August 2013
- Article
Looking Up and Looking Out: Career Mobility Effects of Demographic Similarity among Professionals
By: Kathleen L. McGinn and Katherine L. Milkman
We investigate the role of workgroup sex and race composition on the career mobility of professionals in "up-or-out" organizations. We develop a nuanced perspective on the potential career mobility effects of workgroup demography by integrating the social...
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Keywords:
Professional Service Firms;
Race And Ethnicity;
Ethnicity;
Race;
Personal Development and Career;
Gender;
Legal Services Industry
McGinn, Kathleen L., and Katherine L. Milkman. "Looking Up and Looking Out: Career Mobility Effects of Demographic Similarity among Professionals." Organization Science 24, no. 4 (July–August 2013): 1041–1060.
- 2022
- Chapter
Interrogating Corporate Purpose: Values Based Firms and the Struggle to Build a Just and Sustainable World
Book Abstract: Defining a just economy in a tenuous social-political time. If we can agree that our current social-political moment is tenuous and unsustainable—and indeed, that may be the only thing we can agree on right now—then how do markets, governments, and...
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Henderson, Rebecca. "Firms, Morality, and the Search for a Better World." Chap. 7 in A Political Economy of Justice, edited by Danielle Allen, Yochai Benkler, Leah Downey, Rebecca Henderson, and Joshua Simons, 187–209. Chicago: University of Chicago Press, 2022.
- May 2016
- Article
Cooperation in Multicultural Negotiations: How the Cultures of People with Low and High Power Interact
By: Shirli Kopelman, Ashley E. Hardin, Christopher G. Myers and Leigh Plunkett Tost
This study examined whether the cultures of low- and high-power negotiators interact to influence cooperative behavior of low-power negotiators. Managers from four different cultural groups (Germany, Hong Kong, Israel, and the United States) negotiated face-to-face in...
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Keywords:
Global Collaboration;
Negotiations;
Culture;
Negotiation Process;
Negotiation Participants;
Cross-Cultural and Cross-Border Issues;
Hong Kong;
Germany;
Israel;
United States
Kopelman, Shirli, Ashley E. Hardin, Christopher G. Myers, and Leigh Plunkett Tost. "Cooperation in Multicultural Negotiations: How the Cultures of People with Low and High Power Interact." Journal of Applied Psychology 101, no. 5 (May 2016): 721–730.
- 11 Apr 2013
- Working Paper Summaries
Managers and Market Capitalism
Keywords:
by Rebecca Henderson & Karthik Ramanna
- 2013
- Book
Judgment in Managerial Decision Making
By: Max Bazerman and Don A. Moore
Is your judgment influenced by personal biases? In situations requiring careful judgment, we're all influenced by our own biases to some extent. But, with Judgment in Managerial Decision Making, you can learn how to overcome those biases to make better...
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Keywords:
Decision Choices and Conditions;
Judgments;
Management Practices and Processes;
Management Skills;
Managerial Roles;
Performance Improvement;
Prejudice and Bias
Bazerman, Max, and Don A. Moore. Judgment in Managerial Decision Making. 8th ed. John Wiley & Sons, 2013.
- September 2000
- Background Note
Professional Services Module Two: External Strategy for Sustained Competitive Advantage
By: Thomas J. DeLong, Ashish Nanda and Scot H. Landry
Concerns itself with the strategic dynamics which influence organizations externally.
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Keywords:
Competitive Advantage;
Competitive Strategy;
Corporate Entrepreneurship;
Business Startups;
Business Plan;
Service Operations;
For-Profit Firms;
Power and Influence;
Measurement and Metrics;
Business Processes;
Management Practices and Processes;
Management Analysis, Tools, and Techniques
DeLong, Thomas J., Ashish Nanda, and Scot H. Landry. "Professional Services Module Two: External Strategy for Sustained Competitive Advantage." Harvard Business School Background Note 801-008, September 2000.
- 21 May 2024
- Research & Ideas
What the Rise of Far-Right Politics Says About the Economy in an Election Year
cycle right now? Rettl: In the Global North, it comes from the slowdown of economic growth and a sense that there is very little upward social mobility. It is related to the idea that we are basically not going to have increases in our...
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Keywords:
by Rachel Layne