Publications

11 Jun 2019
Video

Clip of Mavath_R_Chandran Innovation Case New

2012
Working Paper

IP Modularity: Profiting from Innovation by Aligning Product Architecture with Intellectual Property

By: Joachim Henkel, Carliss Y. Baldwin and Willy C. Shih

In this paper we explain how firms seeking to take advantage of distributed innovation and outsourcing can bridge the tension between value creation and value capture by modifying the modular structure of their technical systems. Specifically, we introduce the concept... View Details

Keywords: Modularity; Value Appropriation; Distributed Innovation; Open Innovation; Strategy; Open Source Distribution; Value; Complexity; Intellectual Property

SSRN

Read Now

March 1997
Background Note

Asymmetric Information: Market Failures, Market Distortions, and Market Solutions

Presents a conceptual framework for thinking about markets characterized by asymmetric information. Presents the standard economic analysis of "the lemons problem," and demonstrates how asymmetric information may lead to market inefficiencies and alter the distribution... View Details

Keywords: Competitive Strategy

Educators

1990
Book

The Marketing Challenge of 1992

By: John A. Quelch, Robert D. Buzzell and Eric Salama

September 2019 (Revised January 2020)
Case

Gun Safety in America: Three Leaders Propose Innovative Solutions

By: Rosabeth Moss Kanter and Joseph Paul

Gun violence was a significant problem in America. Three Harvard Advanced Leadership Initiative Fellows Christy Wood, Russell Sternlicht, and Gareth Glaser each decided to do something about gun safety. They each used their professional and leadership experience to... View Details

Educators

Research Summary

Institutions and Innovation

Henry Chesbrough's research interests lie at the intersection of organizations and innovation. His research to date falls into two tracks.

The first track examines the effect of the firm's institutional environment upon its ability to respond to innovation... View Details

18 Jun 2014
Research & Ideas

Leading Innovation is the Art of Creating ‘Collective Genius’

auctioneer eBay, and the marketing division of automaker Volkswagen in Europe. Willing To Take Chances In a chapter devoted to how executives can create the ability to innovate... View Details

Keywords: by Kim Girard

26 Oct 2018
News

High-skilled immigration and the growing concentration of US innovation

January 2014 (Revised March 2014)
Teaching Note

Cancer Screening in Japan: Market Research and Segmentation

By: John A. Quelch

Keywords: Market Research; Market Segmentation; Health Care Industry; Health Care and Treatment; Innovation and Invention; Marketing Strategy; Health Industry; Public Administration Industry; Communications Industry; Japan

December 2016
Article

Corporate Sponsorship in Culture—A Case of Collaborative Marketing by a Global Bank and a Major Art Museum

By: Ragnar Lund and Stephen A. Greyser

This paper examines cultural sponsorship from a partnership perspective. It studies the collaboration between two international institutions, a bank and a museum, and their value co-creation with customers and audiences. This in-depth case study of a sponsorship... View Details

Keywords: Sponsorship; Co-marketing; Partnerships; International Marketing; Arts Marketing; Relationship Marketing; Museums; Resource Integration; Marketing; Partners and Partnerships; Financial Institutions; Arts

1988
Book

Readings in the Management of Innovation

By: Michael Tushman and William L. Moore

Keywords: Innovation and Management

2019
Book

The Wise Company: How Companies Create Continuous Innovation

By: Ikujiro Nonaka and Hirotaka Takeuchi

High-velocity change is the fundamental challenge facing companies today. Few companies, however, are prepared to continuously innovate—because they focus on the short-term and do not emphasize the wisdom needed to make sure that their interests are aligned with those... View Details

Keywords: Knowledge; Wise Leadership; Leaders; Innovation; Knowledge Management; Leadership; Innovation and Invention; Organizational Change and Adaptation

Research Summary

Marketing and Competition in Pharmaceutical Markets

In his research on pharmaceutical markets, Professor King explores how marketing and product differentiation affect competition among firms in the prescription market for anti-ulcer drugs. Four main results emerge from an analysis of antiulcer drug sales from 1977 to... View Details

February 5, 2009
Article

Tasting the Fruits of Effective Innovation

By: Ranjay Gulati and Nitin Nohria

Keywords: Innovation and Invention

14 Jul 2020
Blog Post

Creating Inclusive Recruiting Events in a Time of Innovation

tours, and interactive remote experiences. An important piece of the conversation around innovative recruiting is ensuring that recruiting events support diversity, inclusion, and belonging. When moving an... View Details

Keywords: All Industries

October, 2023
Article

Cleaning Up the Great Lakes: Housing Market Impacts of Removing Legacy Pollutants

By: Alecia Cassidy, Robyn C. Meeks and Michale R. Moore

The Great Lakes and their tributaries make up the largest freshwater system on the planet, providing drinking water and recreational value to millions of people. Yet manufacturing plants left a legacy of toxic pollutants in the region, tarnishing it as part of the... View Details

Keywords: Valuation Of Environmental Effects; Housing Demand; Water Pollution; Water Quality; Infrastructure; Pollution; Consumer Behavior