Marketing Insight - Publications - Faculty & Research

10 Jan 2012
First Look

First Look: January 10

PublicationsGlobal, Local, and Contagious Investor Sentiment Authors:Malcolm Baker, Jeffrey Wurgler, and Yu Yuan Publication:Journal of Financial Economics (forthcoming) Abstract We construct investor sentiment indices for six major stock View Details

Keywords: Sean Silverthorne

Web

Courses - Entrepreneurship

The course will provide insight as to how the interests of other important constituencies— employees, potential and actual investors, business partners, suppliers, and distribution channels—constrain and contribute to an entrepreneur’s... View Details

19 Sep 2023
HBS Case

How Will the Tech Titans Behind ChatGPT, Bard, and LLaMA Make Money?

of computing we've lived through in the past. The key insight is that the variable cost of delivering generative AI to an end user is not zero which means we can't necessarily be handing out future software-as-a-service applications... View Details

Keywords: by Ben Rand; Technology; Information Technology

August 2011 (Revised October 2011)
Supplement

Lady Gaga (B)

By: Anita Elberse and Michael Christensen

In March 2011, Troy Carter, manager of pop star Lady Gaga, reflects on decisions made regarding his artist's concert tour and faces a new set of challenges regarding the launch of Lady Gaga's new album, Born This Way. Is a huge, expensive launch akin to that of a... View Details

Keywords: Music Entertainment; Product Launch; Product Development; Talent and Talent Management; Music Industry

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18 Aug 2008
Research & Ideas

How Disruptive Innovation Changes Education

book, coauthored with Michael B. Horn (HBS MBA '06) and Curtis W. Johnson, shows how the theory of disruptive innovation-which in a nutshell explains why organizations experience difficulty with particular types of innovation and how they might systematically... View Details

Keywords: by Martha Lagace; Education

29 Apr 2008
First Look

First Look: April 29, 2008

through each phase of this process. The (A) case begins with background on the firm and asks the students to come up with a strategy to improve the way in which Sales and Marketing work together. In the (B) case, we see their strategy in... View Details

Keywords: Martha Lagace

Web

Podcast - Business & Environment

preview COP29, the upcoming UN Climate Change Conference in Baku, Azerbaijan. With their extensive experience in climate negotiations and industry collaboration, Paul and Tom share insights on how COP29 fits into the broader climate... View Details

22 Jun 2021
Blog Post

Why Many Businesses Are Becoming More Vocal In Support of LGBTQ Rights

internal practices on LGBTQ issues, investing in culture, benefits, and marketing to welcome LGBTQ workers and customers, and to telegraph inclusion and openness. Political activism has been slower in coming. In recent years, however,... View Details

Keywords: All Industries

09 Jan 2024
In Practice

Harnessing AI: What Businesses Need to Know in ChatGPT’s Second Year

established experiments, engage with synthetic customers, and potentially uncover consumer insights for market research. A recurring theme that emerged was the prospect that, at least in the near future,... View Details

Keywords: by Rachel Layne; Information Technology

06 Jan 2014
Working Paper Summaries

Mechanisms of Technology Re-Emergence and Identity Change in a Mature Field: Swiss Watchmaking, 1970-2008

Keywords: by Ryan Raffaelli; Consumer Products; Apparel & Accessories; Fashion

Web

Africa - Global

stakeholders to gain insights into the local business environment. The HBS Africa Research Center in collaboration with the HBS Business and Environment Initiative hosted an in-person Alumni event on Climate Adaptation and Urban Economic... View Details

July 2010 (Revised March 2011)
Case

A&M/Octone Records: All Rights or Nothing?

By: Anita Elberse, Elie Ofek and Caren Kelleher

In April 2008, after successfully transitioning Octone Records to Universal Music Group and relaunching the label as A&M/Octone Records, president and CEO James Diener is facing a new challenge. Diener and his executive team have trouble convincing a new, promising... View Details

Keywords: Talent and Talent Management; Intellectual Property; Contracts; Rights; Product Marketing; Product Development; Technology; Music Industry

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10 Jan 2020
Blog Post

Know Your Audience - Recruiting HBS Students for Retail

of students has a passion for the dynamic retail space across different segments including luxury, specialty, and mass market brands. Retail Tech in particular has had a major impact on the industry and students’ focus. “Digital shopping... View Details

Keywords: Consumer Products / Retail

Research Summary

Overview

Professor MacKay combines theory and measurement to deliver new insights about price competition and consumer preferences. In current and published papers, his research addresses how strategic pricing decisions may be influenced by algorithms, long-term contracts,... View Details

Keywords: Price Effects; Competition Policy; Algorithms; Online Competition; Dynamic Pricing; Beliefs; Preferences; Preference Heterogeneity; Preference Measurement; Competition; Microeconomics; Strategy; Integration; Cooperation

Web

Named Fellowship Funds - Alumni

management, core investment, and portfolio committees. He has been in the private equity industry since earning his JD/MBA at HLS and HBS. Ellen is the director of marketing for Gong Cha Global, a bubble tea franchisor; she previously... View Details

30 Apr 2024
Book

When Managers Set Unrealistic Expectations, Employees Cut Ethical Corners

willing to approve continued sales of a drug known to be lethal to some customers in fulfilment of their assigned role to maximise value for shareholders (Armstrong, 1977, p. 204). And so on. Yet, the insights from this research and their... View Details

Keywords: by Dina Gerdeman

Program

Audit Committees in a New Era of Governance

contribution. You will acquire the frameworks to align corporate strategy with financial reporting—and help your company operate more effectively in today's rigorous market and regulatory environment. You may also be interested in the... View Details

28 May 2014
Research & Ideas

Building Histories of Emerging Economies One Interview at a Time

already being used in HBS Executive Education classrooms, with more to be made available this fall. As the world's developing economies continue to shift and grow, the Creating Emerging Markets project documents those changes and offer... View Details

Keywords: by Julia Hanna

Program

Compensation Committees

Summary Executive compensation has become a flashpoint issue for board members, institutional investors, regulators, and the media. Examining critical market and regulatory issues, this board leadership program enables compensation... View Details

August 2011 (Revised November 2011)
Case

The U.S. Military Academy at West Point

By: Anat Keinan

The case examines an iconic institution's decision on whether or not to undertake a branding initiative. Founded in 1802, West Point has played a key role in America's history. It is one of the nation's oldest institutions of higher learning and is well known for... View Details

Keywords: Surveys; Resource Allocation; Brands and Branding; Business and Stakeholder Relations; Competitive Strategy; Education Industry; United States

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