Publications
Publications
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(2,564)
- Faculty Publications (467)
- January 2003 (Revised March 2003)
- Case
Southwest Airlines 2002: An Industry Under Siege
By: James L. Heskett
The company's management is faced with long-term questions regarding the rate and manner of growth in the wake of the 9/11 attacks and general industry malaise. View Details
- December 2002
- Other Article
The Competitive Advantage of Corporate Philanthropy
By: Michael E. Porter and Mark R. Kramer
When it comes to philanthropy, executives increasingly see themselves as caught between critics demanding ever higher levels of "corporate social responsibility" and investors applying pressure to maximize short-term profits. Increasingly, philanthropy is used as a... View Details
Keywords: Strategy
- November 2002 (Revised June 2003)
- Case
Monsanto: Leadership in a New Environment
By: Ray A. Goldberg, James Weber and James M Beagle
Monsanto is the biotechnology leader in agriculture. How does it use its leadership in Round Up to fund long-term research and development in biotechnology that is acceptable to the priority system of consumers in different parts of the world? Includes color exhibits. View Details
- November 2002 (Revised June 2003)
- Case
Corning, Inc.: Technology Strategy in 2003
Corning, Inc. has a 150-year history of building a strategy around innovation. Founded as a glass manufacturer in 1851, the company quickly established itself as a maker of specialty glass products and over the next 100 years diversified into light bulbs, television,... View Details
- September 2002 (Revised March 2006)
- Case
Environmental Power Corporation: Changing Manure Into Gold?
By: Ray A. Goldberg and Laure Mougeot Stroock
In 2002, Environmental Power Corp. (EPC), a small company developing renewable energy projects, was attempting to commercialize its "digester," a facility that extracted methane from manure, reduced manure's environmental impact, and generated electricity. The company... View Details
- 2002
- Book
Searching for a Corporate Savior: The Irrational Quest for Charismatic CEOs
By: Rakesh Khurana
Corporate CEOs are headline news. Stock prices rise and fall at word of their hiring and firing. Business media debate their merits and defects as if individual leaders determined the health of the economy. Yet we know surprisingly little about how CEOs are selected... View Details
- 2002
- Book
Strategic Asset Allocation: Portfolio Choice for Long-Term Investors
By: John Y. Campbell and Luis M. Viceira
Keywords: Investment Portfolio
- 2002
- Other Unpublished Work
The Maturity of Debt Issues and Predictable Variation in Bond Returns
By: Malcolm Baker, Robin Greenwood and Jeffrey Wurgler
The maturity of new debt issues predicts excess bond returns. When the share of long term debt issues in total debt issues is high, future excess bond returns are low. This predictive power comes in two parts. First, inflation, the real short-term rate, and the term... View Details
- 2001
- Book
Appendix to 'Strategic Asset Allocation: Portfolio Choice for Long-Term Investors'
By: Luis M. Viceira and John Y. Campbell
- November 2001
- Case
Gold Kist Inc.
By: Ray A. Goldberg and Stephanie Oestreich
An oversupply of poultry causes a major decrease in margins for the company and the industry. How does the only cooperative in the industry respond to short-term and long-term economic pressures? View Details
- November 2001
- Case
Tobacco and the Future of Rural Kentucky
By: Ray A. Goldberg and James M Beagle
Governor Patton decides how to use settlement funds to develop a long-term plan for Kentucky's tobacco producers and rural communities. View Details
- March 2001
- Article
Who Should Buy Long-Term Bonds?
By: John Y. Campbell and Luis M. Viceira
Keywords: Bonds
- November 2000 (Revised April 2004)
- Case
Airbus A3XX: Developing the World's Largest Commercial Jet (A)
By: Benjamin C. Esty and Michael Kane
In July 2000, Airbus Industries' supervisory board is on the verge of approving a $13 billion investment for the development of a new super jumbo jet known as the A3XX that would seat from 550 to 1,000 passengers. Having secured approximately 20 orders for the new jet,... View Details
- October 2000 (Revised June 2017)
- Case
Vyaderm Pharmaceuticals: The EVA Decision
By: Robert Simons and Indra A. Reinbergs
In 2016, the new CEO of Vyaderm Pharmaceuticals introduces an Economic Value Added (EVA) program to focus the company on long-term shareholder value. The EVA program consists of three elements: EVA centers (business units), EVA drivers (operational practices that... View Details
- September 2000
- Case
Japanese Financial Crisis and the Long-Term Credit Bank of Japan, The
By: Malcolm S. Salter and Andrew Eggers
Illustrates the failure of Japan's banking elite to adjust to new economic conditions. View Details
- August 2000 (Revised February 2001)
- Case
Plum Creek Timber (A)
By: Max H. Bazerman, Hannah Bowles, Dov Brachfeld and Jack Troast
Plum Creek Timber Co., the nation's sixth largest private timberland owner and forest products company, must decide whether to enter negotiations with the U.S. government to establish a Habitat Conservation Plan (HCP) on its Pacific Northwest properties for a... View Details
- August 2000 (Revised July 2002)
- Background Note
Fundamental Enterprise Valuation: Introduction
The purpose of this series of notes is to define the key "drivers" of the fundamental value of equity and to illustrate how these drivers determine the future cash flows and the "present value pattern" of the underlying common stock. The series includes one technical... View Details
- August 2000 (Revised July 2002)
- Background Note
Fundamental Enterprise Valuation: Short- and Long-Term Growth Rates and the Growth Horizon
A technical note that defines short- and long-term growth rates and the growth horizon. View Details
- July 2000
- Article
Managerial Decisions and Long-Term Stock-Price Performance
By: Mark Mitchell and Erik Stafford
- May 2000 (Revised April 2003)
- Case
Contractual Innovation in the UK Energy Markets: Enron Europe, The Eastern Group, and the Sutton Bridge Project
By: Benjamin C. Esty and Peter Tufano
In December 1996, Enron Europe and The Eastern Group were on the verge of signing an innovative transaction in the utility industry. Eastern was going to buy a long-term option to convert natural gas into electricity from Enron, thereby giving it the economic right to... View Details