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- November 1990 (Revised May 1994)
- Case
Microsoft Corp.: Office Business Unit
By: Marco Iansiti
Describes the development of a new word processing software package, Word for Windows. The major focus is how the development process should be improved to reduce schedule slips and cost overruns. Some of the issues raised are: the use of schedules in managing...
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Keywords:
Communication Strategy;
Cost Management;
Business or Company Management;
Time Management;
Product Development;
Programs;
Projects;
Information Infrastructure;
Applications and Software;
Information Technology Industry
Iansiti, Marco. "Microsoft Corp.: Office Business Unit." Harvard Business School Case 691-033, November 1990. (Revised May 1994.)
- July 1990 (Revised August 1995)
- Case
Symantec--1982-90
By: Nitin Nohria
As Symantec grew from a small, upstart software development company to a major player in the software development industry, the channels of information flow and the internal communication needs of the company became more complex. The geographically-dispersed structure...
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Keywords:
Applications and Software;
Communication Technology;
Communication;
Organizational Change and Adaptation;
Employee Relationship Management;
Growth and Development;
Knowledge Dissemination;
Knowledge Sharing;
Knowledge Management;
Information Technology Industry;
United States
Nohria, Nitin. "Symantec--1982-90." Harvard Business School Case 491-010, July 1990. (Revised August 1995.)
- September 1989
- Case
Steve Shirley
By: Shoshana Zuboff
Traces the career development of a well-known British entrepreneur who, as a young girl, was forced to flee the Nazi's occupation of Central Europe. Details her early work experiences in the heavily male dominated workplace of post-war Britain and follows the...
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Zuboff, Shoshana. "Steve Shirley." Harvard Business School Case 490-004, September 1989.
- August 1986 (Revised June 1987)
- Case
Lotus Development Corporation: Entering International Markets
By: David B. Yoffie and John J. Coleman
Lotus 1-2-3 exploded on the American market in the spring of 1983. Nine months later Jim Manzi, vice president of marketing, hired Chuck Digate to develop an international strategy for Lotus. Case explores Lotus' rapid rise to the top of the software market in the...
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Keywords:
Market Entry and Exit;
Applications and Software;
Global Strategy;
Management Teams;
Information Technology Industry;
United States
Yoffie, David B., and John J. Coleman. "Lotus Development Corporation: Entering International Markets." Harvard Business School Case 387-034, August 1986. (Revised June 1987.)
- January 1986 (Revised March 1997)
- Case
Horizon Group
Contains a description of a situation confronting the co-founder of a company planning to produce software for microcomputers. The company has just completed raising money from some wealthy investors by forming an R&D Limited Partnership. Development of the program (an...
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Keywords:
Business or Company Management;
Venture Capital;
Partners and Partnerships;
Business Plan;
Outcome or Result;
Research and Development;
Financial Strategy;
Corporate Finance;
Information Technology Industry
Sahlman, William A. "Horizon Group." Harvard Business School Case 286-058, January 1986. (Revised March 1997.)
- May 1985 (Revised November 1990)
- Case
Spinnaker Software Corp.
Describes the problems faced by a company that has experienced remarkable growth, but growth which is below projections. The management must evaluate the company's position in the turbulent software industry. The two partners must then decide whether to cut back to...
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Keywords:
Decisions;
Borrowing and Debt;
Insolvency and Bankruptcy;
Profit;
Growth and Development;
Growth and Development Strategy;
Problems and Challenges;
Software;
Information Technology Industry
Stevenson, Howard H. "Spinnaker Software Corp." Harvard Business School Case 385-252, May 1985. (Revised November 1990.)
- January 1985 (Revised November 1985)
- Background Note
Note on the Microcomputer Software Industry--January 1982
Contains a history of the microcomputer software industry from the mid-1970s through early 1982. During that period growth was explosive. Many new companies were formed. However, the eventual structure of the industry was not yet clear. No truly dominant firms had...
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Sahlman, William A. "Note on the Microcomputer Software Industry--January 1982." Harvard Business School Background Note 285-095, January 1985. (Revised November 1985.)
- March 1982 (Revised September 1985)
- Case
Sealed Air Corporation
By: Robert J. Dolan
Market leadership and technological innovation have marked Sealed Air's participation in the U.S. protective packaging market. Several small regional producers have introduced products which are less effective than Sealed Air's but similar in appearance and cheaper....
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Keywords:
Product Marketing;
Product;
Technological Innovation;
Supply and Industry;
Competitive Advantage;
Consumer Products Industry;
United States
Dolan, Robert J. "Sealed Air Corporation." Harvard Business School Case 582-103, March 1982. (Revised September 1985.)
- Research Summary
Lean Startup Management Practices
Many information technology startups have embraced "lean startup" management practices. Lean startups confront high levels of uncertainty about both customer problems and product solutions: the strength of demand for new... View Details
- Research Summary
Managing Product Development in Rapidly Changing Environments
A consistent finding in many studies of innovation is the repeated failure of established firms when faced with radical changes in their core markets or technologies. Professor MacCormack's research takes the view that many of these failures can be attributed to the...
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- Research Summary
Overview
By: Andy Wu
How can technology entrepreneurs build competitive advantage from the ground up? Professor Andy Wu conducts scholarly research and develops course materials that document how technology entrepreneurs can (1) organize for innovation to create new market opportunities...
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Keywords:
Strategy;
Entrepreneurship;
Venture Capital;
Growth Management;
Organizational Design;
Organizational Structure;
Technology Platform;
Technological Innovation;
Information Technology Industry;
Retail Industry;
Pharmaceutical Industry;
Video Game Industry;
Media and Broadcasting Industry;
United States;
China;
Southeast Asia;
South Asia
- Forthcoming
- Article
The Health Risks of Generative AI-Based Wellness Apps
By: Julian De Freitas and G. Cohen
Artifcial intelligence (AI)-enabled chatbots are increasingly being used to
help people manage their mental health. Chatbots for mental health and
particularly ‘wellness’ applications currently exist in a regulatory ‘gray area’.
Indeed, most generative AI-powered...
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Keywords:
AI and Machine Learning;
Well-being;
Governing Rules, Regulations, and Reforms;
Applications and Software
De Freitas, Julian, and G. Cohen. "The Health Risks of Generative AI-Based Wellness Apps." Nature Medicine (forthcoming). (Pre-published online April 29, 2024.)
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