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Show Results For
- All HBS Web
(1,487)
- People (3)
- News (431)
- Research (770)
- Events (1)
- Multimedia (2)
- Faculty Publications (97)
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- 30 Jan 2006
- Research & Ideas
Looking Behind Bad Decisions
receive a 5 percent pay increase, and want to know whether to be happy or not, you find out the increases of your colleagues to create meaning of the 5 percent. People do not choose less for themselves. If I ask people whether they would... View Details
Keywords: by Manda Salls
- 04 Dec 2012
- Research & Ideas
Book Excerpt: Harder Than I Thought
is? Three days before, someone from the So-Cal Times-Perez, Barton now realized, or one of her flunkies-had called his East Coast office at Erlington Financial Group for a quote he'd been only too happy to provide. Anticipating a hopeful... View Details
- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
for behavior, and draws on concepts and techniques from neuroscience to inform her research in marketing. For corporations, on the other hand, the science is a means to an end goal of selling more stuff. But the tools, once restricted to... View Details
- 26 Aug 2024
- Research & Ideas
Can AI Match Human Ingenuity in Creative Problem-Solving?
When ChatGPT and other large language models began entering the mainstream two years ago, it quickly became apparent the technology could excel at certain business functions, yet it was less clear how well artificial intelligence could handle more creative tasks. Sure,... View Details
- 10 Jun 2002
- Research & Ideas
Reinventing the Industrial Giant
technologies is particularly great" for GM. 77 One way GM is attempting to become more like Dell is by selling cars online. 78 Toward the end of 2000, GM began testing its consumer Web site, GMBuyPower.com, to bring customers online... View Details
- 02 Feb 2004
- Research & Ideas
Where Does Apple Go From Here?
an enormous premium relative to the core market, 200, 300, 400 percent, Apple's products, while still highly differentiated, have a very hard time selling at a huge premium relative to the core PC market. So problem number one is that PCs... View Details
Keywords: by Sean Silverthorne
- 04 Sep 2001
- Research & Ideas
Five Questions for Max Bazerman
continue to make decisions that miss opportunities to make all parties better off. We will end up with inefficient methods of creating a cleaner environment. We will continue to miss opportunities to provide more services for the poor at... View Details
Keywords: Re: Max H. Bazerman
- 13 Oct 2011
- Lessons from the Classroom
Building a Business in the Context of a Life
performing, but they have had guardrails their whole life," Kraus says. "Then they get to the end of their MBA, and they have no guardrails. They have to pave their own way. They experience this peeling back and discovery process in... View Details
- 14 Aug 2018
- First Look
First Look at New Research and Ideas, August 14, 2018
revealed a consistent pattern: most people choose experienced happiness for longer time frames but not for shorter time frames. Since people typically live hour-to-hour, these findings imply that people may View Details
Keywords: by Sean Silverthorne
- 23 Jul 2008
- Sharpening Your Skills
Sharpening Your Skills: Balanced Scorecard in Action
Balanced Scorecard should be the primary documents distributed to the board in advance of meetings. Does Customer Profitability Increase Using The Bsc? A Balanced Scorecard Approach To Measure Customer Profitability Happy customers are... View Details
- 01 Nov 2012
- Research & Ideas
Book Excerpt: Judgment Calls
mid-1970s, young Dal ended up with a backside full of splinters. His penance, as he searched for a pair of tweezers with needle points to pull out the painful shards of wood, was to discover the difficulty of finding any kind of suitably... View Details
- 06 Sep 2005
- Research & Ideas
When Product Variety Backfires
Traditional wisdom teaches that brands win market share by offering a wide variety of products, increasing the chance of appealing to a wider variety of customers. But how happy are you when trying to find a head cold remedy at the... View Details
- 13 Aug 2020
- Research & Ideas
6 Ways to Support COVID-Weary Employees
The COVID-19 pandemic continues to rock the workplace with no end in sight, leaving business leaders to struggle with a wide variety of challenges, including keeping staff members happily engaged—and employed. To make sense of the... View Details
Keywords: by Dina Gerdeman
- 17 Oct 2011
- Research & Ideas
How ‘Hybrid’ Nonprofits Can Stay on Mission
charitable donations like a typical nonprofit would. Commercial microfinance organizations often adopt a hybrid model, for example: they provide business loans to poor people who wouldn't traditionally qualify, but they still depend on the loan recipients paying them... View Details
Keywords: by Carmen Nobel
- 14 Nov 2016
- Op-Ed
5 Lessons I Hope Marketers Don’t Learn from Donald Trump
who’ve succumbed to the lure of guilty pleasures, to the point of being coy about acknowledging them to pollsters, will face bigger coming-out problems down the road. Sell dreams even if you have no plan to deliver. If you’ve been... View Details
Keywords: by John A. Deighton
- 22 Feb 2011
- Research & Ideas
Most Popular Articles, Papers of the Decade
disbelieving music industry with their findings that illegal music downloads don't hurt CD sales. Oberholzer discusses what the industry should do next. A Balanced Scorecard Approach to Measure Customer Profitability Published: August 8, 2005 View Details
Keywords: by Sean Silverthorne
- 23 Jan 2020
- Research & Ideas
Businesses Need a 'Catalyst' to Make CSR Practices Stick
Many companies follow a tried-and-true approach to pursuing corporate social responsibility practices. They set aside a certain amount per year to fund a CSR office, which then tries to help clean up the environment or improve the quality of life of people in the areas... View Details
Keywords: by Michael Blanding
- 03 May 2004
- What Do You Think?
How Much Is Enough?
security," Aamir Rehman commented that "the lifestyles of some executives make them unstable despite their wealth." Fernando das Neves Gomes diagnosed the problem in this thoughtful way: "I think much of the time the... View Details
Keywords: by James Heskett
- 07 Jun 2010
- Research & Ideas
Improving Brand Recognition in TV Ads
editing commercials, Teixeira and his coauthors show that "pulsing" repeated, brief images of the brand can significantly reduce the likelihood that viewers will zap it, as opposed to showing the brand for long periods of time at the beginning or View Details
- 06 Mar 2006
- What Do You Think?
The China Dilemma for U.S. Firms: Comply, Resist, or Leave?
"I would be very happy if both Google and Yahoo resisted these constraints. The real bottom line is people, no matter where they reside. . . . Please do not limit this discussion to China." Nicole Herbots put it this way:... View Details