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All HBS Web
(1,922)
- People (6)
- News (427)
- Research (1,024)
- Events (3)
- Multimedia (6)
- Faculty Publications (323)
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- 14 May 2008
- Research & Ideas
Getting Down to the Business of Creativity
a three-year study of 238 professionals from seven companies in the high-tech, consumer products, and chemicals industries. Without revealing the focus of their study, they asked the subjects (all of whom were working on projects...
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- 22 Feb 2024
- Research & Ideas
How to Make AI 'Forget' All the Private Data It Shouldn't Have
There’s a virtual elephant in AI’s room: It’s nearly impossible to make the technology forget. And there are an increasing number of scenarios where consumers and programmers may not only want to remove data from a machine learning...
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- 09 Dec 2002
- Research & Ideas
UnileverA Case Study
The issue of control is examined, as is the related question of the "stickiness" of knowledge within large international firms. The discussion draws on a case study of the Anglo-Dutch consumer View Details
- 19 Apr 2016
- First Look
April 19, 2016
is “liking” simply a symptom of being fond of a brand? We disentangle these possibilities and find evidence for the latter: brand attitudes and purchasing are predicted by consumers’ preexisting fondness for brands and are the same regardless of when and whether View Details
Keywords:
Sean Silverthorne
- 2010
- Working Paper
Cognitive Barriers to Environmental Action: Problems and Solutions
By: Lisa L. Shu and Max Bazerman
We explore interventions at the individual level and focus on recognized cognitive barriers from behavioral decision-making literature. In particular, we highlight three cognitive barriers that impede sound individual decision making that have particular relevance to...
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Keywords:
Decision Choices and Conditions;
Judgments;
Consumer Behavior;
Environmental Sustainability;
Cognition and Thinking;
Prejudice and Bias
Shu, Lisa L., and Max Bazerman. "Cognitive Barriers to Environmental Action: Problems and Solutions." Harvard Business School Working Paper, No. 11-046, November 2010.
- 04 Jun 2009
- Working Paper Summaries
Can a Continuously-Liquidating Tontine (or Mutual Inheritance Fund) Succeed where Immediate Annuities Have Floundered?
- 22 Feb 2010
- Op-Ed
Tragedy at Toyota: How Not to Lead in Crisis
inquiry this week.) Meanwhile, he let serious product quality issues spiral out of control by understating safety risks and product problems. This left the media, politicians, and consumers to dictate the conversation, while Toyota...
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- 14 Nov 2007
- First Look
First Look: November 14, 2007
the early years of the 21st century. From a state-owned enterprise earning 97% of its revenue from television sets and other analog consumer electronics, Thomson had become a publicly traded company providing digital video services and...
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Martha Lagace
- 17 Sep 2007
- Research & Ideas
Broadband: Remaking the Advertising Industry
strictly online. Who reads newspapers? Old guys. So this is an industry that is being dramatically transformed. “The reality for the advertising industry is that the old model is broken.” As broadband enables new forms of entertainment and new ways to View Details
- 05 Jun 2007
- First Look
First Look: June 5, 2007
response, Beijing Hualian developed a new "Family Store" format targeted at the nation's growing middle class, made up of younger consumers with more fashionable tastes. Like hypermarkets, Hualian Family Stores include both food...
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Martha Lagace
- 13 Dec 2006
- Research & Ideas
Improving Public Health for the Poor
open competition. If it makes economic sense to deliver healthcare to someone who's poor, then people will compete to do that. If it's commercially viable, you actually address what today under the definition of healthcare as a public View Details
- 18 Jun 2020
- Research & Ideas
What Is an "Essential" Purchase for a Low-Income Family?
causes. In 11 experiments, they found that—relative to higher-income earners—people with lower incomes were judged more harshly for what they chose to buy, even when the two groups made identical consumer choices. It's a concept Hagerty...
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by Rachel Layne
- 09 Nov 2016
- Op-Ed
6 Lessons from Donald Trump's Winning Marketing Manual
not, the consumer won't repurchase four years from now. Build enthusiasm. Good marketers know the power of word-of-mouth recommendations. In the era of social media, better organization (the old ground war)...
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by John A. Quelch
- 04 Sep 2007
- Research & Ideas
Jumpstarting Innovation: Using Disruption to Your Advantage
Mature companies understand that to compete today they need to innovate. But finding sources of innovation while still paying attention to the current business can be a struggle. The good news, says Harvard Business School professor Lynda...
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by Lynda M. Applegate
- 19 Oct 2010
- First Look
First Look: October 19, 2010
PublicationsFeeling Good about Giving: The Benefits (and Costs) of Self-interested Charitable Behavior Authors:L. Anik, L. B. Aknin, M. I. Norton, and E. W. Dunn Publication:In The Science of Giving: Experimental Approaches to the Study...
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Keywords:
Sean Silverthorne
- 25 Mar 2011
- Working Paper Summaries
How Do Incumbents Fare in the Face of Increased Service Competition?
- 2012
- Chapter
Firing Your Best Customers: How Smart Firms Destroy Relationships Using CRM
By: Jill Avery and Susan Fournier
With incidences in the 20%–25% range, the practice of firing customers has become increasingly attractive as firms try to maximize the lifetime value of their customer portfolios. This chapter traces the relationship trajectory of a 30-year customer of Filene's...
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Keywords:
Brands;
Brand Management;
CRM;
Customer Relationship Management;
Customer Focus and Relationships;
Customers;
Marketing;
Brands and Branding;
Marketing Communications;
Marketing Strategy;
Consumer Products Industry
Avery, Jill, and Susan Fournier. "Firing Your Best Customers: How Smart Firms Destroy Relationships Using CRM." In Consumer-Brand Relationships: Theory and Practice, edited by Susan Fournier, Michael Breazeale, and Marc Fetscherin, 301–316. Routledge, 2012. (Paperback edition published in 2013.)
- Research Summary
Managing Marketspace Service Interfaces
Jeffrey F. Rayport is focusing on the strategic challenges that face businesses selling information-intensive products and services. A key strategic issue in such businesses is the dematerialization of information-intensive products and services as a consequence of... View Details
- 2018
- Working Paper
Hot or Not? What Makes Product Categories Attractive to Fair Trade and Eco-labeling Organizations
By: Kristin Sippl
This paper probes extant theory on product diversification in the empirical realm of fair trade and eco-labeling organizations (i.e., certification organizations). While much is known about diversification in for-profit firms, less is known about the more complex...
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Keywords:
Hybrid Organizations;
Fair Trade;
Eco-labeling;
Goods and Commodities;
Diversification;
Strategy
Sippl, Kristin. "Hot or Not? What Makes Product Categories Attractive to Fair Trade and Eco-labeling Organizations." Harvard Business School Working Paper, No. 19-023, September 2018. (Work in Progress.)
- 28 Aug 2007
- First Look
First Look: August 28, 2007
potential--but not yet existing--two-sided network. Once the first side is firmly established, it proves easier to attract users to the network's other side during stage two. With the "merchant to two-sided platform" strategy, a firm starts as a merchant...
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Keywords:
Martha Lagace